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Brand of the Week: TaxSlayer

Jordan Hieshetter
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You might be just getting to the bottom of your inbox after the holidays, but tax software companies are already vying for your attention - before your tax forms are even available. Companies like TurboTax, H&R Block, and TaxSlayer are already competing online - with combined digital spend for the three software companies totaling over $1.6 million over the last thirty days. TaxSlayer began to ramp up significantly after the New Year, with a large focus on desktop. Read on for more insights, or click here to download the free desktop report on TaxSlayer’s activity.
 
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Topics: Ad Strategy

How to Protect Your Brand From Landing on Bad Websites

Jordan Hieshetter

Following the election, fake news sites have been in the real news - especially with regard to the millions of dollars served to these fake sites through programmatic advertising. While programmatic certainly provides values to advertisers, like everything, all buys should be monitored from availability to placement to ensure complete control over your brand. Kellogg’s recently went through an ordeal of both good and bad press after pulling their ads from controversial site Breitbart, giving the entire industry valuable lessons to ponder. How do you exactly protect your brand from landing on bad websites? AdAge recently discussed this topic, claiming that “Keeping your ads off fake news pages isn’t hard at all."

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Topics: Ad Strategy

Happy Holidays from Pathmatics!

Jordan Hieshetter

 

On behalf of the entire team at Pathmatics, I would like to extend the warmest of holiday wishes to you, your team, and your families. May 2017 be full of even more fun, success, peace, joy, and memories!
 
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Topics: Announcements

Brand of the Week: Electronic Arts Inc.

Jordan Hieshetter
Subscribe to our newest report -- The Brand of the Week!
 
If you aren’t already on holiday break, chances are you will be by EOD. Electronic Arts Inc. (EA), the maker of many of the world’s most popular video and online games, made a large digital push recently - on what was also the first weekend of holiday break for many. When you are trying to find consumers online with time to kill on gaming, holiday break is a good time to do so. The largest campaigns were for Pogo.com games, a subsidiary featruing games like online Monopoly, and their very well-known Madden Football video game.
 
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Topics: Ad Strategy

Meet the Top 3 Retailers Who Spent the Most on Ads This Holiday Season

Jordan Hieshetter


‘Tis the season for spending. To get consumers in the virtual or physical door, retailers are spending heavily to get us to open our wallets as the holidays approach. From December 1 to December 15 alone, retailers spent more than $67 million on digital advertising across desktop, mobile, video and content channels. That serious cash resulted in serious numbers of impressions, 6.9 billion in total. 

While the sector as a whole went a little holiday crazy, the top three retailers by spend are largely responsible for most of the retail industry’s activity in the first two weeks of December. Using Pathmatics proprietary data, we analyzed the top three retailers by spend for December 1 to December 15. The numbers show a battle between old and new retailers for consumer share.

Who reigned supreme? Read on to find out.

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Topics: Industry Trends, Ad Strategy

Welcome Aboard, WhatRunsWhere!

Jordan Hieshetter


We are excited to announce the recent acquisition of WhatRunsWhere, bringing aboard an ad intelligence solution for smaller operations into the Pathmatics family. As a company, we have respected the technology, service, and team WhatRunsWhere (WRW) has developed. With this acquisition, we can now serve the entire marketplace to achieve our mission of bringing transparency to the digital ad space. 

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Topics: Announcements

Creative Spend and Impression Insights Now Available in Pathmatics AdRoutes

Jordan Hieshetter
Last week   we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.
 
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Topics: Announcements

November's Top Digital Advertisers

Jordan Hieshetter

 

Black Friday and Cyber Monday may only represent two days out of the entire month of November; however, the value of those days was enough to bring a new category to the top of the digital advertising rankings. Retail advertisers went big during November, with the top 500 advertisers dropping $17B overall. Not so surprising if you were paying attention to your display, mobile+tablet, and pre-roll video ads over the last couple weeks. Chances are you have been getting teased with gifts, either for yourself or otherwise, every time you get online.

Retail not only led as the top digital category, but the category's top spending advertiser also ranked as the top digital spender overall. Where were Retail advertisers targeting and how were they buying? Read on for more insights including the category’s top spender, and the top sites for the category by spend and impression. Head over here to download the November Top Advertisers Report in its entirety.

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Topics: Top Mobile Advertisers, Top Desktop Advertisers, Top Video Advertisers, Advertiser Reports

Brand of the Week: Hatchimals

Jordan Hieshetter
Subscribe to our newest report -- The Brand of the Week!
 
Every few years, there is a toy that comes out before the holidays that makes you wonder, “Why didn’t I think of that?” Cue 2016’s hottest toy in the world: Hatchimals. Some may call it a Furby that hatches out of a fake egg, while others are just hoping that their children don’t ask for one for Christmas. The popular toy has been selling out of stores quickly, causing lines, headaches, and lots of driving around for those that are on a mission to find one. 
 
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Topics: Ad Strategy

The Top Q3 Video Advertisements in Insurance

Jordan Hieshetter

For advertisers, digital video spending has increased 85 percent over the last two years. On average, advertisers spend more than $10 million annually on digital video.

Yet, it’s not nearly as much as the financial services sector’s big spenders are willing to dish out. In Q3 alone, GEICO spent $30 million on digital video advertising. In fact, insurance companies claimed three of the sector’s top five spots in terms of spend.

So which insurers took the top video spend spots in Q3, and what were they trying to sell us with those colossal budgets? See below.
 
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Topics: Top Video Advertisers, Industry Trends, Ad Strategy

About Pathmatics

Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the worlds largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

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