Our team is excited to officially announce the availability of social ad tracking in our platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018.
The addition of paid social to Pathmatics’ digital advertising coverage provides brands and agencies with a broad cross-channel perspective on competitive campaigns, spend, and targeting. The ad archive dates to December 2016 and is updated daily. To learn more about our social ad intelligence, contact our team.
Panel-based, Social Ad Intelligence
“We are pleased to be the first and only ad intelligence platform to offer this kind of visibility into the social advertising landscape. As the incredible rate of digital ad spend flowing to social (and especially Facebook) continues, it fuels demand for access to competitive intelligence. Pathmatics subscribers now get unprecedented views into their competitors’ campaigns to improve ad strategies for themselves or for their clients.”
-Pathmatics CEO and founder Gabe Gottlieb
Pathmatics social tracking is powered by passive monitoring of a proprietary, opt-in mobile panel of users on iPhone, iPad, Android phones and tablets. Pathmatics mobile panel includes hundreds of thousands of users within the U.S. and is demographically representative of the U.S. social network population. No personally identifiable information (PII) is collected.
Reporting for each advertiser provides creatives, impressions, and spend plus additional breakdowns for mobile device targeting, creative type distribution, and U.S. state and metro targeting. Included are so-called “dark posts” that don’t run on an advertiser’s Facebook Feed.
2017 Social Ad Trends
Social is everywhere. Nearly 90% of the top 500 digital advertisers are using Facebook in their ad mix, and that number isn't going down anytime soon. If you aren't spending on social, now is the time to start incorporating it into your strategy.
In the holiday spirit, here's a look at the top five digital ad spenders in the US and how they are mixing social into their ad cocktail: