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Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Recent Posts

The Top 5 Mobile Destinations for Travel Advertisers

By Jordan Kramer on Mar 22, 2018 10:00:00 AM

How are travel brands spending on digital? For the majority of the category, desktop display is still a top priority in their digital advertising strategies. Display advertising consumed nearly sixty percent of the category’s digital spend during Q4 2017.
 
Looking at mobile web, the channel accounted for over $21M of the travel category’s digital advertising spend in Q4. Which publishers are top brands like Marriott, Enterprise, and NBC Universal Parks & Resorts targeting on mobile? Here are the top five mobile display sites for the travel category in Q4.
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New to Pathmatics? Here's How To Get the Most Out of Your Digital Ad Intelligence Solution

By Jordan Kramer on Mar 14, 2018 10:00:00 AM

When using a digital intelligence solution to navigate the murky advertising landscape, we know there is a lot of data to sort through. Pathmatics tracks the ad strategies and moves of nearly 76K advertisers, in addition to providing insights on over 10K publishers - all in the US alone. We empower our customers to make the most out of our data in order to make actionable decisions in their day-to-day media buying and selling roles.
 
Here’s an overview of how to get the most out of Pathmatics so you can extract the biggest ROI from your investment.
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Ebook: Crafting Your Digital Ad Budget

By Jordan Kramer on Mar 8, 2018 10:00:00 AM

Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.

But, how do you craft the most impactful ad budget to align with your goals?

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Looking For An Ad Intelligence Tool? Follow These Tips To Cut Through The Clutter

By Jordan Kramer on Mar 7, 2018 10:00:00 AM

Are you in the market for an ad intelligence tool to enhance or improve your digital efforts? Perhaps you’re window shopping for data so that you can run more competitive campaigns. Or maybe, you want to know where you’re wasting money in your ad buys. Whatever the reason, advanced tools give you a way to see into the digital advertising landscape and bring you more success in your ad execution.
 
Here’s a look at what ad intelligence tools can and can’t do, the pieces of data your tool should provide, and how this applies to your competitive strategy.
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Brand Spotlight: General Electric Appliances

By Jordan Kramer on Mar 2, 2018 3:01:55 PM

On the verge of Springtime, appliance companies are getting ready to release new models - and new ad campaigns. From March to June, companies in this sector execute a good portion of their ad budget targeting your microwave and washing machine upgrades. For GE Appliances (Haier), digital advertising will be a big part of meeting their goal of doubling the brand’s revenue over the next five years.
 
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As the brand invests heavily in a new appliance push, GE Appliances is also on the lookout for a new creative agency in North America. Here’s a look at how the brand has been advertising recently across digital.
 
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TurboTax Emerges As January's Top Display Advertiser

By Jordan Kramer on Mar 2, 2018 10:00:00 AM

With the New Year, comes the return of Tax Season! While the Financial Services category is a continual leader on digital by spend and impressions, a few of its top brands have re-surfaced to get your attention. Both TurboTax and H&R Block made a resolution to target consumers online before W2’s hit your mailbox by breaking the top fifteen advertiser rankings by spend across device-types. For online tax filing companies, the yearly battle is just beginning.

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Incorporating Competitive Intelligence Into Your Digital Strategy

By Jordan Kramer on Feb 28, 2018 10:00:00 AM

Competitive intelligence is a crucial part of evaluating your own digital ad strategy and planning for the future. How else can you benchmark your campaigns to understand what true success means for your vertical?

Let's face it. Your competitors are already spying on your digital advertising strategy. How are you going to fight back in an ever increasing competitive space? As the world of digital continues to be complex and murky, you need tools that help you find transparency amongst the landscape.

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How Financial Services Brands Were Advertising in Q4

By Jordan Kramer on Feb 22, 2018 10:00:00 AM

The Financial Services category is constantly dominating as the top category by relative frequency across display, mobile, and video digital advertising channels. Led by top brands like Geico, Capital One Financial Corporation, Bank of America, and EY, the category leans towards display advertising as the preferred channel for ad spend.
 
Digital ad spend for the Financial Services Category dropped to $387M in the Fourth Quarter of 2017, down from $460M in 2016. We compiled the top Financial Services advertisers to showcase how the category was buying, and which brands won out by spend and impressions in Q4 2017.
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Top 3 Lessons from 2017 Every Advertiser Should Know

By Jordan Kramer on Feb 21, 2018 10:09:00 AM

The advertising industry hit more than $15 billion in spending in 2017, according to Pathmatics data. Apple cracked the top 10 advertisers list and evolving, cutting-edge platforms quickly became the new norm. 

Not sure which trends you should be paying attention to? We took a look at Pathmatics data over the past year and decoded need-to-know lessons learned from 2017.

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Everything You Can Expect When You Sign Up for Pathmatics

By Jordan Kramer on Feb 16, 2018 10:00:00 AM

You did it. You’re finally in the club and have access to all the valuable advertising data and insights Pathmatics has to offer.

But, what’s next? What can you expect after you sign up? In this post we highlight everything you’ll experience after you’ve joined.

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