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Jordan Kramer

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Author's Posts

Advertisers Are Kicking Off for Football Season

Jordan Kramer
We see it every year, once NFL regular season returns to taking over your Sundays (and Thursdays…and Mondays), the big brands can’t help but to take advantage of the opportunity. Some advertisers take the official sponsorship route, while others use avenues to communicate a game-time message without paying the extra dollars. 
 
Here’s a look at some of the best creatives we’ve seen so far this season.
 
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Topics: How to Build More Effective Ad Campaigns

Brand of the Week: Bark & Co.

Jordan Kramer
Can’t leave the pet store without a bag (or five) full of items you didn’t even go shopping for? You’re not the only one. Sales for the pet industry last year topped $66B, growing ten percent from 2015. It’s no wonder why large corporations like Nestle and Mars, Incorporated decided to get into the business of selling items for your precious pets.
 
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With consumers spending more on pets than ever before, the industry is expected to reach $96B by 2020. So, how are pet brands advertising online to reach this coveted, high-spending demographic? Here’s a look at how Bark & Co., maker of the BarkBox subscription service, is spending across digital. To download their entire ad strategy, download the latest Brand of the Week report here.
 
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Topics: Brand of the Week, Pet Category

How Are Retailers Buying Across Digital? Not Programmatically.

Jordan Kramer
From June 2016 to June 2017, only 38% of Retail advertisers bought programmatic ad placements, accounting for a mere eight percent of spend for the category. Surprised? Retailers have historically preferred going direct to publishers for media buys, while running highly targeted campaigns. During H1 of 2017, nearly three quarters of spend for the Retail category across desktop, mobile, and video was direct - up ten percent YOY.
 
Which brands are spending the most via direct buys? And, are any larger brands utilizing programmatic? Let's take a look.
 
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Topics: How to Build More Effective Ad Campaigns, Retail Category

Schedule a Meeting With Our Team At Shop.Org

Jordan Kramer

 

If you are planning on being in LA at the end of this month to attend Shop.Org, schedule a meeting with our team! Pathmatics will be an exhibitor at the digital focused conference that runs from Monday, September 25th through Wednesday the 27th at the LA Convention Center.

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Topics: Announcements

Brand of the Week: Campbell's Soup Company

Jordan Kramer
With the return of football season, big brands are cozying up to the 50-yard line with new ad campaigns. CSC Brands (Campbell’s Soup Company), an official NFL sponsor this year, is using the kick-off to promote a new addition to their Chunky soup lines.
 
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According to Winmo, CSC is looking to accelerate their digital efforts and beef up their marketing plans for its US soup portfolios to continue growing share of the Chunky and Well Yes lines. With that, there will be opportunities for both the agency and publisher sides to get in on the action. See how CSC Brands is spending across digital with our latest brand of the week report.
 
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Topics: Food & Drink Category, Brand of the Week

Advertising in the Wake of Natural Disasters

Jordan Kramer
The last couple weeks have been trying for everyone across the US as we anxiously watched areas in Texas and Florida get rocked by history-making hurricanes. As emotions run high, some brands have used digital advertising campaigns to raise awareness for disaster relief. Big publishers have also pitched in with partnerships to provide ad space for organizations to bring more attention to the relief efforts.
 
Here are some of the most emotional creatives we’ve come across, created with intent to raise money and awareness for those affected by Hurricane Harvey and Irma. To find out ways you can assist with relief efforts, check out this list from Newsday here.
 
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Topics: How to Build More Effective Ad Campaigns

Meet the Top 10 Digital Ad Spenders in 2017 So Far

Jordan Kramer
We are now over halfway through 2017, and marching towards the end of Q3. Big brands have executed a good portion of their advertising budgets already, while some may be waiting for the upcoming holiday season to kick spending into full gear.
 
Which brands have had the biggest advertising budgets so far in 2017? Using Pathmatics’ digital advertising intelligence platform, we compiled the top ad spenders across desktop display, mobile display, desktop video, and mobile video for the first half of 2017. 
 
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Topics: How to Build More Effective Ad Campaigns

Brand of the Week: Brinker International

Jordan Kramer
Babyback ribs, anyone? Brinker International, the parent company of Chili’s Bar & Grill and Maggiano’s Little Italy, recently launched a media review according to Winmo (a Pathmatics partner). The company bid farewell to their AOR of ten years, Hill Holiday, recently and is looking to “ engage agencies for work on a project-basis.
 
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Looking to court the newly single Brinker International from either the agency or publisher side? Download their full digital strategy over the last thirty days, and see insights from their recent buying trends below.
 
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Topics: Food & Drink Category, Brand of the Week

Schedule a Meeting With Our Team at DMEXCO

Jordan Kramer

 

For the third year in a row, the Pathmatics team will be attending the world’s largest adtech event next week. Schedule a meeting with us at DMEXCO to discuss ad tracking solutions, and ways to get a competitive edge across digital.
 
Pathmatics will be there September 13th and 14th located in Hall 8 A21 - C28 within the larger BDMI space.
 

Schedule A Meet-up With Us

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Topics: Announcements

Brand of the Week: Ford

Jordan Kramer
As the Summer winds down, auto manufacturers are looking to clear their lots to make room for next year’s models. Some new models are already launching which means sales for consumers, and increased ad spend for the manufacturers. Ford is no exception, promoting their Sumer Sales Event in addition to new 2018 F-150 truck models.
 
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How has Ford been divvying up their ad budget rounding out the Summer? See below for spend breakdowns by device-type as well as competitive comparisons. To download the entire Brand of the Week Report detailing Ford’s display strategy over the last thirty days, click here.
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Topics: Auto Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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