Even traditional brick-and-mortar retailers have accepted that consumers take to the internet before making a purchase.
Curious to see if a competitor has a better price? Google it. Looking for a similar product in a different color? Once again, Google has the answer.
It’s no wonder that text ads are a staple in any marketing strategy. In fact, it’s critical to make your brand available when consumers are searching for it.
If you need a quick refresher on text ads, below is a sample ad that appears when searching for “athletic wear.”
While text ads are necessary, you can take your advertising strategy to the next level with display advertising.
Display ads are the branded banners and sidebar placements you see on almost every website. Below is a sample display ad currently running on Amazon.
Display ads are more visually appealing than text ads, and appear when and where your buyer is already reading or shopping. Interested? Read on for more information on why display ads work and a few best practices to get you started.
According to Recode, advertisers spent $209 billion on digital advertising worldwide in 2017 (that’s 41% of the market!).
So, the question is: Where are brands allocating the most digital budget? Which sites are reaping the most profits? We analyzed Pathmatics data to feature three of the most popular websites for digital advertising in 2017 (from January 1, 2017 - December 26, 2017, to be exact).
If you have any resolutions for your 2018 campaigns, one should be to avoid common digital ad mistakes. Starting a New Year off fresh and inventive on the creative front is always a tall order, so we’ve scoped out some of the best practices to keep in mind while you’re planning.
Here’s a look at some very scary—and very real—ad mistakes that we see brands make all the time.
What does your holiday and New Year budget look like?
AdAge reported that, for the first time in 2016, digital advertising surpassed TV with $72 billion in revenue. It’s no surprise that a majority of that ad spend occurred during the holiday season—the most wonderful time of the year for retailers indeed.
So, the question is, how much would a brand actually need to spend on holiday advertising to compete with the season’s biggest spenders?
Thanks to digital ad intelligence, we analyzed budgets of three of the top digital ad spenders in their respective industries. Read on for data and insights from the 2016 holiday season (Nov. 1 – Jan. 1) and take notes from last year’s dominant spenders.
Top brands used advertising in 2017 to inform, entertain, educate, inspire, and of course, sell in new and inventive ways. After all, advertisers are up against more noise than ever, and consumers have the power to pay attention or click away.
The result? Many creative, impactful advertising campaigns.
There were a few ads that truly stood out to us in 2017. Below, we’ve featured five of our favorite video ads. (Keep in mind: This is just our shortlist of favorites. The list of thoughtful ads from 2017 goes on.) Regardless, if you’re looking for a bit of inspiration or a new direction for your 2018 advertising, we suggest starting here.
Over the course of Q3, the top 500 advertisers spent upwards of $3.3 billion on digital advertising across all devices. That’s an increase of more than a half million dollars as compared to Q2 spend.
Interested to see which advertisers and industries are upping the ante?
We recently released the Q3 Top Advertisers Report, featuring top digital spenders across desktop, mobile, and video—all compiled using the Pathmatics data. In addition to quarterly highlights, here’s what you can expect in the report:
- Q3’s Top Display Advertisers
- Q3’s Top Mobile Spenders
- Q3’s Top Desktop Video Spenders
The Pathmatics team compiled this report so that, as advertisers and publishers, you can craft more informed, data-driven strategies heading into the New Year.
You can download the report here or read on for key highlights and takeaways.