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Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Recent Posts

MINI Brand Spotlight: 3rd Concept Electric Vehicle and Spring Sales

By Jordan Kramer on Jul 13, 2018 12:30:00 PM

Automaker MINI, 100th on the list of top 500 advertisers, runs digital ads for several of its auto models. In the 12 months leading up to April 15, 2018, MINI spent over $4M on digital ads, releasing 746 new creatives.

Here's a look under the hood at MINI's overall digital strategy, and how it compares to competitors like Subaru, Fiat, and Honda Fit.

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Webinar: How To Stop Wasting Ad Dollars And Increase Market Share

By Jordan Kramer on Jul 7, 2018 10:00:00 AM

Wasting ad dollars is a top concern for today's brand and agency buyers. Join us this Tuesday, July 10th at 11am EST for a discussion on how digital advertising intelligence can bring visibility into your own ad buys and those of your competitors.

This type of intelligence empowers you to make the most informed, data-driven decisions for your company or client.

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Saving Face: How Facebook Has Refreshed Their Corporate Ad Messaging

By Jordan Kramer on Jul 6, 2018 12:30:00 PM

Facebook has been a fixture in the news since the last presidential election, with CEO Mark Zuckerberg appearing in front of Congress in Fall 2017 to answer questions regarding the flourishing of fake news and selling ads to Russian propaganda-ists.

It’s fair to say the social media giant isn’t having the smoothest year. Read on to see how Facebook is responding online with digital insights from their ad strategy over time.

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Brand Spotlight: NBA

By Jordan Kramer on Jun 29, 2018 3:44:16 PM

As trade deals heat up and free agency kicks off this weekend (Hi, Lebron!), the National Basketball Association (NBA) is back in the press. Last month, while gearing up for Finals, the brand appeared as number 27 on the Pathmatics' Top 500 US advertiser list (data pulled June 4, 2018). The day before Finals started on May 31, 2018, the NBA ran a YouTube takeover promoting games lasting potentially until June 17, 2018.

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  Let’s take a look at their digital advertising strategy and see what the sports organization has been up to over a recent 30-day period (May 6, 2018 - June 4, 2018).
 
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Which Brands Launched Big Social Campaigns This Week?

By Jordan Kramer on Jun 22, 2018 9:00:00 AM

As the summer solstice came and went, so did a number of social ad campaigns this past week. Top advertisers on Facebook mobile took advantage of the season, launching new campaigns to promote everything from discounted mobile phone plans to weekly grocery specials.
 
Here’s a peak at a couple of the biggest campaigns by spend and impressions released on social last week. This data is powered by our panel-based, social ad tracking intelligence - data our customers have access to daily, detailing any brand’s advertising strategy across device-types.
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May's Top Advertisers Across Device-Types

By Jordan Kramer on Jun 21, 2018 9:00:00 AM

Kicking off May of 2018, the Retail category dominated by relative frequency of impressions across display, mobile, social, and video digital advertising channels. Big ad spenders like WalMart, Target, Wish.com, and Amazon led the charge targeting top sites like Facebook and YouTube.

Almost 65% of digital ad spend for the Retail category in May was invested in social advertising. Chances are, if you are a Facebook user, you came across an ad for WalMart, Target, or Wish.com.

The Financial Services category followed, spending 54% of total monthly budget on desktop display and only 18% on social –which illustrates an entirely unique strategy and target community from the Retail category.

While Retail garnered 19.8 B relative impressions in May 2018, Financial Services wasn’t far behind with 17.7 B.

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Brand Spotlight: The Bouqs Company

By Jordan Kramer on Jun 15, 2018 5:30:00 PM

With the arrival of summer, the online floral market is in full bloom. 

The Bouqs Company is an online flower retailer that ships product directly from farm to consumer. After planting their first seed in 2012, the flower deliver startup has over $43 million in funding, and built a network of 100 farm partners in the U.S., Ecuador and Colombia.

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Prior to Bouqs, co-founder and CEO John Tabis spent six years working in Disney’s brand development department, where he learned “a strong community means a strong brand.”

“Building a strong community around your business gives you the opportunity to learn and grow from customer, partner and investor insights,” Tabis said in an interview with YEC (Young Entrepreneur Council). “The result: A strong, stable brand that breeds loyal consumers and consistently attracts new ones.”

As Bouqs continues to bloom into a top online flower retailer, let’s look into their digital advertising strategy, and find out just how community plays a defining role in The Bouqs Company.

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The Top 5 Mobile Destinations for Travel Advertisers

By Jordan Kramer on Mar 22, 2018 10:00:00 AM

How are travel brands spending on digital? For the majority of the category, desktop display is still a top priority in their digital advertising strategies. Display advertising consumed nearly sixty percent of the category’s digital spend during Q4 2017.
 
Looking at mobile web, the channel accounted for over $21M of the travel category’s digital advertising spend in Q4. Which publishers are top brands like Marriott, Enterprise, and NBC Universal Parks & Resorts targeting on mobile? Here are the top five mobile display sites for the travel category in Q4.
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New to Pathmatics? Here's How To Get the Most Out of Your Digital Ad Intelligence Solution

By Jordan Kramer on Mar 14, 2018 10:00:00 AM

When using a digital intelligence solution to navigate the murky advertising landscape, we know there is a lot of data to sort through. Pathmatics tracks the ad strategies and moves of nearly 76K advertisers, in addition to providing insights on over 10K publishers - all in the US alone. We empower our customers to make the most out of our data in order to make actionable decisions in their day-to-day media buying and selling roles.
 
Here’s an overview of how to get the most out of Pathmatics so you can extract the biggest ROI from your investment.
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Ebook: Crafting Your Digital Ad Budget

By Jordan Kramer on Mar 8, 2018 10:00:00 AM

Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.

But, how do you craft the most impactful ad budget to align with your goals?

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