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Jordan Kramer

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Author's Posts

How to Boost Desktop Impressions for Your Next Campaign

Jordan Kramer

You might be prepped with intriguing brand messaging, well-designed creatives, and an intentional ad strategy. But, are you satisfied with reach? 

The only way to make an impact is to be seen—on the right channel by the right audience. The good news is, you don’t necessarily need to flip your entire ad strategy; maybe it just needs tweaking to boost impressions. 

In this post, we’ve included three quick tips to increase desktop impressions for your next campaign.

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Topics: How Ad Intelligence Can Boost Performance

This Week in Digital: November 18th Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

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Topics: How to Build More Effective Ad Campaigns

Brand of the Week: The Coca-Cola Company

Jordan Kramer
Between the recent World Series, football, basketball, and hockey seasons - we’re in the thick of the peak of sports seasons. The Coca-Cola Company is taking full advantage of these opportunities, making sports publishers a big piece of their digital advertising strategy.
 
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With a re-launch of a popular beverage, in addition to promoting sub-brands such as Smart Water and Gold Peak Tea, The Coca-Cola Company has been busy this Q4. See how they are advertising in the US and Canada, plus how their strategy measures up to one of their top competitors in the latest Brand of the Week Report.
 
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Topics: Food & Drink Category, Brand of the Week

Advertisers: Here’s What You Need to Know About Black Friday

Jordan Kramer

Black Friday is upon us, and consumers are more than accustomed to the annual retail takeover. 

But, as advertisers trying to differentiate, do you have the competitive knowledge and know-how to stand apart during the holiday season—beyond Black Friday?

Below, we used Pathmatics to analyze ad spend in the lead up to the big day (note that we pulled 2016 data so we could provide a full analysis for the month of November).  

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Topics: How to Build More Effective Ad Campaigns

4 Strategies to Sell More Using Ad Intelligence

Jordan Kramer

At the end of the day, ad intelligence software should help your brand sell more. After all, aren’t more sales what effective advertising ultimately leads to? Here are four ways to achieve that goal using an ad intelligence solution.

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Topics: Everything You Need to Know About Pathmatics

This Week in Digital: November 11th Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

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Topics: How to Build More Effective Ad Campaigns

Brand of the Week: Discover Financial Services

Jordan Kramer
With the holidays quickly approaching, financial services companies are gearing up for a big finish to Q4 and kick-off to the New Year with credit card offers across digital. Discover Financial Services, the fourth largest credit card company in the US, typically ramps up ad spend during this time, peaking during the month of December.
 
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After switching up their media planning & buying last year from Dents Aegis’ Vizeum to Publicis’ Spark, Chicago, we have seen their video spend increase while focus on display has subsided. Here’s a look at how the financial services brand is buying across digital, and the campaigns they are running.
 
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Topics: Brand of the Week, Financial Services Category

5 Advertising Strategies to Try on Your Next Campaign

Jordan Kramer

Why do some advertising campaigns go viral while others fall flat? Some ads are so powerful that they stick with us for years to come; they sometimes shift our opinion about a product, or even create lifelong brand advocates.

A good example is Dove’s “Campaign for Real Beauty.” The Huffington Post called it ”...one of modern marketing’s most talked-about success stories.” Dove used the campaign to change the conversation around female beauty, and won over the appreciation of women nationwide.  

But, creating an iconic campaign like this one doesn’t always happen overnight. It takes a dynamic, agile approach to advertising strategy.

So, how can you shake things up with your next campaign? Maybe it’s time to experiment with your traditional methodology, and test drive these five ad strategies.

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Topics: How to Build More Effective Ad Campaigns

How to Calculate the ROI of an Ad Intelligence Solution

Jordan Kramer

Advertising intelligence is pricey. But without it, how can you guarantee you’re maximizing your budget? The truth is, you can’t. Competitive ad intelligence provides transparency into the most effective budget allocation, by providing detailed data on the spend and impressions of you and your competitors. 

So how do you calculate the potential cost savings before committing? There are four clear ways to measure the software’s ROI. Continue reading to calculate your potential ROI based on these factors.

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Topics: Everything You Need to Know About Pathmatics

Brand of the Week: Harley-Davidson

Jordan Kramer
With a new line of rides, Harley-Davidson is getting ready for 2018 to target their goal of 2 million riders over the next 10 years. How are they accomplishing this goal on digital? By incorporating video advertising into their budget in an attempt to reach the elusive millennial market to diversify their customer-base across demographics.
 
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Facing stiff competition from Honda’s new motorcycle models, in addition to big brands such as BMW and Suzuki’s bike market, Harley-Davidson is investing more on digital than ever. Here’s a look at how they are buying across device-types, and the campaigns the brand is running.
 
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Topics: Auto Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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