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Ken Roberts

Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

Author's Posts

Sessions We Look Forward to at Shop.org 2017

Ken Roberts

Pathmatics will be exhibiting at Shop.org 2017 in LA.  (Schedule a meeting to learn more about using digital advertising intelligence to meet your marketing and merchandising goals.)

There's almost too much to choose from, but I’ve looked over the agenda and these are the sessions that I'm looking forward to the most.  

Note: I’ve put the initial times and stages in the information below, but some of these sessions may repeat on both days, so check the agenda. And there's some overlap in times, so choose wisely!

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Topics: How to Build More Effective Ad Campaigns

How Can Ad Intelligence Software Save Me Money?

Ken Roberts

It’s the question on everyone’s mind: how can ad intelligence actually save my company money?

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Topics: Everything You Need to Know About Pathmatics

How to Get the Most Out of Pathmatics in 5 Quick Steps

Ken Roberts

Ad intelligence software is a significant investment, so you’d better make sure you’re getting the most out of it.

Pathmatics is no different. If you’re considering this solution—or already have an account—you want to see value from it as fast as possible.

This post is here to help. We’ll walk you through the steps you should take to hit the ground running with your Pathmatics account. 

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Topics: How to Get the Most Out of Pathmatics

3 Ways to Get the Most Out of Your Pathmatics Dashboard

Ken Roberts

When you log into Pathmatics, you’re presented with tons of digital advertising data. That begs the question:

Where to begin?

The Pathmatics Dashboard is a great place to start setting up your personalized account. This Dashboard greets you when you log into your account. It tracks the advertisers, websites, and ad networks you’ve chosen to follow. When viewing the profile of any advertiser, website, or ad network, just click the “Follow” button and it’ll be added to your Dashboard.

The Dashboard is a brand manager’s best friend. It saves you time by presenting the most important data in nearly real-time, customized for your needs.

Below, we’ve outlined some ways to use the Dashboard profitably, so you can get the most out of Pathmatics as quickly as possible.

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Topics: How to Get the Most Out of Pathmatics

How an Ad Intelligence Tool Provides ROI for Marketing Departments

Ken Roberts

If you could effortlessly prove ROI on your paid advertising, month over month, how much easier would your job as a marketer be? 

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Topics: How Ad Intelligence Can Boost Performance

Your Competition Is Spying on Your Digital Ad Strategy

Ken Roberts

It’s true: your competition has detailed information on how much your brand spends on digital ads and where you place those ads. Competitors can even see which creatives you’re running.

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Topics: How to Choose an Ad Intelligence Solution

Why Pathmatics Believes in Complete Ad Transparency

Ken Roberts

Do you ever worry that your ads aren’t going to the right sites? Or that you’re not spending enough to keep up with your competitors? We’re sure you have if you’re a digital advertiser.

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Topics: Why Pathmatics?

Brand of the Week: The Home Depot

Ken Roberts

When it comes to digital advertising in the Home Improvement category, there's an 800-pound gorilla (The Home Depot) and a 400-pound gorilla (Lowe's). And then there's everyone else.

Subscribe to Brand of the Week emails!

This week, we're looking at The Home Depot and how they compete for share-of-voice against Lowe's and the other Home Improvement players.

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Topics: Home & Garden Category, Brand of the Week

How to Increase Brand Visibility: 3 Strategies

Ken Roberts

It’s the question on the mind of marketers and advertisers everywhere: how do you make your brand stand out online?

With all the noise out there, attention comes at a price. Often, it’s a hefty one. The cost of digital ads alone has increased by 12 percent within the last two years.

Where do you secure brand placements? How much should you spend on them? What results does better brand visibility actually produce?

Effectively answer these questions and expect your brand to secure real lift, visibility and value from its outreach efforts. On the other hand, fail to answer these questions and you may be spending more money, time and energy for less result.

So how can you get better brand visibility?

Our research and proprietary data show that there are three major strategies.

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Topics: How to Build More Effective Ad Campaigns

Brand of the Week: SABMiller & Molson Coors

Ken Roberts
Subscribe to our newest report -- The Brand of the Week!
 
Last week, Molson Coors announced a large media agency review for their US, Canada and UK business. The RFP race is now on as the brand is expecting to make a decision in the first quarter of 2017. Pathmatics' proprietary data is able to give us a cross-channel snapshot of SABMiller & Molson Coors' digital activity, including impression and spend data, partner insights, creative detail, and site information. Data that saves a ton of time during the long and strenuous RFP research process.
 
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Topics: Food & Drink Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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