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Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

Recent Posts

Why the Digital Advertising Industry Is Flooded with Bad Data—and What to Do About It

By Ken Roberts on Jun 14, 2018 10:40:12 AM

Face it, the ad industry is flooded with sub-par data. We all know it.

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The Case for Investing in Digital Advertising Intelligence Software

By Ken Roberts on Jun 12, 2018 6:16:59 AM

We’ll come right out and say it:

We’re making the case that you should buy ad intelligence software. We sell ad intelligence software, so we’re not going to pretend we’re impartial. Or trick you into reading an “unbiased” argument for ad intelligence software.

We’re really, really biased towards ad intelligence software. So biased that we’ve spent 8+ years to build the best ad intelligence software available today. We know ad intelligence software like ours can supercharge your paid advertising.

That’s why we don’t need tricks or gimmicks or subterfuge to make the case.

All we have are facts.

And the fact is, ad intelligence software will make you a whole lot of money.

Here’s why.

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Why Teams Find Pathmatics Easy to Use for Digital Advertising Intelligence

By Ken Roberts on Jun 7, 2018 7:56:56 AM

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a solution that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

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Why Pathmatics Is Simple and Cost-Effective to Implement

By Ken Roberts on Jun 5, 2018 12:48:39 PM

A recent study released by WalkerSands shows only 3% of marketers surveyed get full value out of their technology solutions.

That’s a problem. To remain competitive, you need solutions that are easy to use, but also delivers results. Sounds like a lot of professionals aren’t getting them.

Luckily, Pathmatics is both simple to implement and cost-effective to use. The result? You won’t be in the 97% of marketers who don’t see the full value of this solution. Here’s why.

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3 Reasons Why Brands Decide to Buy Pathmatics

By Ken Roberts on May 31, 2018 6:16:43 AM

Technology is a mission-critical piece of any modern marketing strategy. Based on the State of Marketing Technology report released by WalkerSands, 88% of respondents said they use at least one marketing technology (martech) tool on a “regular basis.”

So, if you’re in the market for an ad intelligence solution, how do you know which one is right for you? And because not all ad solutions are created the same, how do you know you’re selecting the right one?

In the case of Pathmatics, there are three reasons brands buy it.

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5 Mistakes Brands Make Using Competitive Intelligence in Digital Advertising

By Ken Roberts on May 29, 2018 7:17:14 AM

Gathering competitive research takes time; it often requires hours of analysis and consistent monitoring to gain a holistic understanding of a competing strategy. This includes examination of a brand’s website, blog, social channels, news coverage, and much more.

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How to Sell Your Digital Advertising Team on Pathmatics

By Ken Roberts on May 24, 2018 6:04:27 AM

Face it: We don’t usually like change.

Even driven pros don't usually jump at the chance to learn new software or integrate it into their work. After all, most people are way too busy with what's already on their plate. They're not actively seeking out new tools and tactics to improve their work. They're just trying to stay afloat.

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How to Find Budget for a Digital Advertising Intelligence Solution

By Ken Roberts on May 22, 2018 5:41:33 AM

In 2017 digital advertising spend reached $209 billion, according to research from Salesforce. That’s a lot of budget. But it’s also going to a lot of places. Desktop, mobile, video, social media. In 2018, a full 66% of digital ad spend will go to Google search, YouTube, Facebook and Instagram, the company found. 

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Why Top Brands Trust Pathmatics Data

By Ken Roberts on May 15, 2018 10:50:02 AM

Leading brands like Dotdash (formerly About.com), Mindshare, YuMe, and many more rely on Pathmatics to inform its advertising strategy and monitor competitor activity.

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Why Digital Advertising Pros Should Be Using an Ad Intelligence Solution

By Ken Roberts on May 11, 2018 11:00:00 AM

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