See Nordstrom’s entire display plan with our free Brand of the Week Report here, and read on for more insights from their creative and site strategy below.
Digital Spend Down Overall, But Uptick on Display
Celebrity Brand Ambassadors
In 2016, Nordstrom targeted Hearst Digital entities such as Elle, Harper's Bazaar, and Marie Claire, but switched to target publisher Conde Nast for 2017’s campaigns. The brand, which spent the majority of their budget on direct buys, went after a more varied site list this year and spent only $7K on YouTube, their top site last year.
See Nordstrom's Full Ad Strategy [Free Report]
Agency contacts: be on the lookout for a review on the way from the retailer as they finish out the year. To see exactly how Nordstrom has been spending their display budget over the last thirty days, including top sites and programmatic spend, download the latest Brand of the Week report below.