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Introducing the Q3 2017 Top Advertisers Report

Dec 28, 2017 11:00:00 AM

Over the course of Q3, the top 500 advertisers spent upwards of $3.3 billion on digital advertising across all devices. That’s an increase of more than a half million dollars as compared to Q2 spend. 

Interested to see which advertisers and industries are upping the ante? 

We recently released the Q3 Top Advertisers Report, featuring top digital spenders across desktop, mobile, and video—all compiled using the Pathmatics data. In addition to quarterly highlights, here’s what you can expect in the report:

  • Q3’s Top Display Advertisers
  • Q3’s Top Mobile Spenders
  • Q3’s Top Desktop Video Spenders

The Pathmatics team compiled this report so that, as advertisers and publishers, you can craft more informed, data-driven strategies heading into the New Year.

You can download the report here or read on for key highlights and takeaways.

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Samsung Increases Ad Spend for
Product Launch

Samsung increased its digital advertising budget by roughly $23 million, as compared to the second quarter. We’re not surprised seeing as Samsung welcomed its new product—the Galaxy Note 8—in mid-September.

Samsung spent more than any other brand in Q3, with a grand total of $80 million in spend. Also significant to note, $78 million of that total was allocated to direct advertising.

 

Financial Services Continues to Dominate Overall Industry Spending

Financial services spent more on digital advertising than any other industry in Q3, followed by Computers & Consumer Electronics and Retail.

Top Financial Services advertisers include Geico ($36.6 million), LendingTree, LLC. ($26.8 million), American Express Company ($22.3 million), and Capital One Financial Corporation ($21.1 million).

And, when it comes to popular sites on which to advertise, Financial Services advertisers chose YouTube, aol.com, ebay.com, and realtor.com most frequently.

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Direct Buys Continue to be Most Popular
Buying Method

Most advertisers continued to buy direct, which made up 80% of spend across platforms. Roughly 16% of impressions were purchased via an ad network, 3% via DSP and only 1% remains unknown. 

When it comes to device, mobile display claimed 77% of budget, and desktop came in second with 75% of allocated spend.

Download the Q3 Top Advertisers report to see a full breakdown of this data. 

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Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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