banner-section

Brand of the Week: Southwest Airlines

Jordan Kramer
Airline companies have been fixtures in the news recently, from onboard passenger incidents to complete PR gaffs, the industry isn’t having the greatest year. United Air Lines put the brakes on their digital advertising spend following a overbooked flight that resulted in one passenger being dragged off the plane by security. Southwest, Delta, American Airlines, and Spirit Airlines have all dealt with publicized situations involving passengers in the last couple months, throwing their PR and marketing teams into overdrive. 
 
Subscribe to Brand of the Week emails!
See how Southwest is responding online with digital insights from their ad strategy over the last thirty days across desktop, mobile, and video. Don’t forget to sign up for the free report detailing spend and impression data, plus top sites and more  here.

Read More
Topics: Ad Strategy

5 Tactics to Monitor Your Competition’s Digital Ad Strategies

Jordan Kramer

Want to know what your competitors are up to in terms of advertising? Of course you do. How other brands are advertising can offer clues into their next big move, who they’re targeting, how well the brand is performing financially and so much more.

Having access to where, how and how much your competitors are spending, as well as what they’re promoting, is key to remaining competitive.

Here’s how to get started spying on the competition.

Read More
Topics: Ad Strategy

Brand of the Week: VISIT FLORIDA

Jordan Kramer
If you are seeing creatives with gorgeous beaches and new adventures that are waiting for you on all of your online devices - you aren’t the only one. The tourism industry is heating up, especially in domestic markets, as consumers look to plan a summer vacation. Over the last thirty days, four out of the top ten ad spenders on display were tourism boards. Both Travel Oregon and VISIT FLORIDA have increased their budgets significantly across digital over the last couple weeks, both targeting an array of travel-booking publishers.
 
Subscribe to Brand of the Week emails!
VISIT FLORIDA upped their desktop advertising spend by nearly seventy percent over the last month compared to the thirty days prior. Display advertising is a big priority for the brand, with the channel accounting for 71%  of their current ad spend. Read on for more insights from VISIT FLORIDA’s recent digital advertising activity and download the full report here.

Read More
Topics: Ad Strategy

How to Win Your Next Paid Advertising RFP using Competitive Ad Intelligence

Jordan Kramer

RFPs often take time and resources away from current clients and viable leads. And while it’s an opportunity being handed to you, it’s likely being handed to at least a handful of other companies with the same solutions. While you don’t want to pass up an opportunity, sometimes there’s no way to be confident you can win the business.

So what powers a winning response?

Plenty has been written about the steps to a winning RFP response, from unpacking and truly understanding specific requirements, to making sure the final submission exudes clarity, brevity and style.

In between all that, there are two critical parts of a winning response that stand out for our purposes here: 

  • Understanding the context of the prospect’s status quo – their category and competition.
  • Differentiating yourself — demonstrating with data-driven recommendations why you are the best choice.

How do you tackle these? That’s where digital advertising intelligence come in.

Read More
Topics: Ad Strategy

Winmo Users Gain Ad Insights With Pathmatics Partnership

Jordan Kramer
Pathmatics recently teamed up with Winmo, a product of List Partners Inc., to integrate digital advertising insights into their award-winning sales intelligence platform.
 

Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page.  The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.

Read More
Topics: Announcements

Brand of the Week: Kind Snacks

Jordan Kramer
Have you heard of Restless Palate Syndrome? If not, you most likely haven’t visited Lifehacker.com or theonion.com recently where Kind Snacks is running their new digital campaigns. The brand, known for it’s natural line of bars and other food products, recently launched a new flavor competition accompanied by parodied medical commerical inspired video creatives to get your attention online.
 
Subscribe to Brand of the Week emails!
Read on for digital insights from Kind Snack’s ad strategy over the last thirty days across desktop, mobile, and video. Don’t forget to sign up for the free report detailing spend and impression data, plus top sites and more.
 

Read More
Topics: Ad Strategy

What Is Ad Intelligence and How Can It Benefit Brands?

Jordan Kramer

Digital advertising has a transparency problem.

Brands have a difficult time gaining insight into what they’re paying for or where their ads are being placed. 

On top of all this, the cost of digital ads overall has increased by 12 percent within the last two years, meaning brands are paying more, yet still don’t have a better look into how ads perform or where they appear. 

This problem is not going away. Major ad providers like Google are working to address where ads are placed, which is a positive development. But third-party networks and providers have done little to make digital advertising more transparent. 

Brands are the ones who lose in this environment.

But it doesn’t have to be this way.

Ad intelligence solutions provide clarity in an unclear advertising ecosystem. In fact, if your brand is running significant numbers of ads online, ad intelligence solutions are absolutely critical to getting the best return on your investment.

Read More
Topics: Ad Strategy

Do You Have the Right Ad Budget? Compare it to Competitor Budgets to Find Out

Jordan Kramer

The average ad spend for the top 500 advertisers in 2016 hit slightly above $19 million, with the top advertiser, Proctor & Gamble, dishing out more than $200 million. Where does your annual ad spend fall?

Being able to compare your budget, and your spending strategy, to your competitors’ is crucial to determining an effective financial plan. 

So what’s the best way to do this? Compare your budget to the competition with ad intelligence. Here’s a step-by-step guide to determining your budget for Q3 and beyond.

Read More
Topics: Ad Strategy

Brand of the Week: Airbnb

Jordan Kramer
The brand that has given the hotel industry a run for its money has now forayed into the business travel world. Aiming to be a solution for business travelers with perks such as 24 hour check-in, wifi, and “premium support” as detailed by accompanying landing pages, Airbnb rolled out a new campaign across desktop and mobile on May 3rd. With brazen creatives stating, “There’s a new way to travel for work.” the brand is re-focusing all of their digital efforts to this initiative. 
 
Subscribe to Brand of the Week emails!
Read on for highlights from their recent campaign and download their full strategy with our new Brand of the Week report here.
 

Read More
Topics: Ad Strategy

How to Increase Brand Visibility: 3 Strategies

Ken Roberts

It’s the question on the mind of marketers and advertisers everywhere: how do you make your brand stand out online?

With all the noise out there, attention comes at a price. Often, it’s a hefty one. The cost of digital ads alone has increased by 12 percent within the last two years.

Where do you secure brand placements? How much should you spend on them? What results does better brand visibility actually produce?

Effectively answer these questions and expect your brand to secure real lift, visibility and value from its outreach efforts. On the other hand, fail to answer these questions and you may be spending more money, time and energy for less result.

So how can you get better brand visibility?

Our research and proprietary data show that there are three major strategies.

Read More
Topics: Advertising Campaigns, Ad Strategy, Brand Strategy

About Pathmatics

Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the worlds largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

Twitter-bird-orange Linkedin-orange facebook-orange Instagram-orange

New Call-to-action

Subscribe to Email Updates