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NRA Loads Digital Ads in Aftermath of Parkland Shooting

By Ken Roberts on Mar 27, 2018 11:32:00 AM

The National Rifle Association (NRA) boosted its paid digital advertising in the wake of the February 14th shooting at Marjory Stoneman Douglas High School in Parkland, Fla, as reported in the Chicago Tribune with Pathmatics data, as well as here, here, and hereWe thought we'd add some additional observations and data to the story.

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The Top 5 Mobile Destinations for Travel Advertisers

By Jordan Kramer on Mar 22, 2018 10:00:00 AM

How are travel brands spending on digital? For the majority of the category, desktop display is still a top priority in their digital advertising strategies. Display advertising consumed nearly sixty percent of the category’s digital spend during Q4 2017.
 
Looking at mobile web, the channel accounted for over $21M of the travel category’s digital advertising spend in Q4. Which publishers are top brands like Marriott, Enterprise, and NBC Universal Parks & Resorts targeting on mobile? Here are the top five mobile display sites for the travel category in Q4.
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3 Ways Competitive Intelligence Gives Digital Advertisers a Massive Edge

By Ken Roberts on Mar 21, 2018 11:00:00 AM

Competitive intelligence is the process of gathering and analyzing information about opposition brands. This actionable intel is what helps industry leaders make educated business decisions.

For digital advertisers, competitive intelligence is data. Data on what brands are doing online, who they’re targeting, and how they’re advertising.

It’s this competitor insight that makes it possible for brands to anticipate challenges, identify opportunities, and improve campaigns. Whether it’s data needed to analyze a competitors audience or insight into an opposing campaign, competitive intelligence can give top advertisers a massive edge. Here’s how.

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5 Areas Where (Most) Digital Advertising Intelligence Solutions Drop the Ball

By Ken Roberts on Mar 16, 2018 11:00:00 AM

Can you guess how much Apple spends on the advertisements you see before you watch a YouTube video on your phone? An average of $2.7 million a month in 2017. Do you know how we know this? Because our ad intelligence platform tracks ad spend on mobile video devices for not just Apple, but thousands of other brands. And Pathmatics also tracks spending for desktop video, desktop display, mobile display, and Facebook.

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Why You Need to Monitor How Much Competitors Spend on Facebook Ads

By Ken Roberts on Mar 15, 2018 1:21:58 PM

Your brand may be missing a key piece of information on your competitors:

Their Facebook advertising spend.

Facebook made more than $40 billion in 2017 serving ads to more than two billion users. The social network allows you to laser-target ads to specific demographics. This makes Facebook rich territory for brands trying to get their message out.

No wonder Facebook advertising is popular with both B2B and B2C brands. If you're not using it, you should be. And your competitors might be doing so already.

That's where Facebook advertising intelligence comes in.

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New to Pathmatics? Here's How To Get the Most Out of Your Digital Ad Intelligence Solution

By Jordan Kramer on Mar 14, 2018 10:00:00 AM

When using a digital intelligence solution to navigate the murky advertising landscape, we know there is a lot of data to sort through. Pathmatics tracks the ad strategies and moves of nearly 76K advertisers, in addition to providing insights on over 10K publishers - all in the US alone. We empower our customers to make the most out of our data in order to make actionable decisions in their day-to-day media buying and selling roles.
 
Here’s an overview of how to get the most out of Pathmatics so you can extract the biggest ROI from your investment.
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Ebook: Crafting Your Digital Ad Budget

By Jordan Kramer on Mar 8, 2018 10:00:00 AM

Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.

But, how do you craft the most impactful ad budget to align with your goals?

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Looking For An Ad Intelligence Tool? Follow These Tips To Cut Through The Clutter

By Jordan Kramer on Mar 7, 2018 10:00:00 AM

Are you in the market for an ad intelligence tool to enhance or improve your digital efforts? Perhaps you’re window shopping for data so that you can run more competitive campaigns. Or maybe, you want to know where you’re wasting money in your ad buys. Whatever the reason, advanced tools give you a way to see into the digital advertising landscape and bring you more success in your ad execution.
 
Here’s a look at what ad intelligence tools can and can’t do, the pieces of data your tool should provide, and how this applies to your competitive strategy.
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Brand Spotlight: General Electric Appliances

By Jordan Kramer on Mar 2, 2018 3:01:55 PM

On the verge of Springtime, appliance companies are getting ready to release new models - and new ad campaigns. From March to June, companies in this sector execute a good portion of their ad budget targeting your microwave and washing machine upgrades. For GE Appliances (Haier), digital advertising will be a big part of meeting their goal of doubling the brand’s revenue over the next five years.
 
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As the brand invests heavily in a new appliance push, GE Appliances is also on the lookout for a new creative agency in North America. Here’s a look at how the brand has been advertising recently across digital.
 
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TurboTax Emerges As January's Top Display Advertiser

By Jordan Kramer on Mar 2, 2018 10:00:00 AM

With the New Year, comes the return of Tax Season! While the Financial Services category is a continual leader on digital by spend and impressions, a few of its top brands have re-surfaced to get your attention. Both TurboTax and H&R Block made a resolution to target consumers online before W2’s hit your mailbox by breaking the top fifteen advertiser rankings by spend across device-types. For online tax filing companies, the yearly battle is just beginning.

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