Ad intelligence tools have the potential to give you data on ad spend for thousands of brands. But do you really need more data—or do you need the right data?
We're guessing it's the second option. After all, more data isn't the problem. Advertisers and marketers are drowning in information. A full 90% of all the world's data in existence was created in the last couple years.
That's why, if you choose an ad intelligence tool, you don't want one that bombards you with as much data as possible. You want one that provides the most relevant, actionable, and profitable data possible.
In fact, there are three types of data that your ad intelligence tool must provide. If a prospective solution can't give you these insights, it's time to look elsewhere.
It’s a New Year and with it comes new resolutions. At least, for the first couple months of 2018. Then it’s back to the usual habits and activities.
Don’t let your brand make the same mistake that your well-intentioned friends might. Make 2018 the year of lasting change when it comes to digital advertising. One easy way to form some healthy new ad habits—and break some bad old ones—is by leveraging some new or underused features in Pathmatics.
For agency and brand advertisers alike, the goal is always to create compelling, successful digital campaigns that reach your target audience.
But, how do you build the most effective ad campaigns?
Even traditional brick-and-mortar retailers have accepted that consumers take to the internet before making a purchase.
Curious to see if a competitor has a better price? Google it. Looking for a similar product in a different color? Once again, Google has the answer.
It’s no wonder that text ads are a staple in any marketing strategy. In fact, it’s critical to make your brand available when consumers are searching for it.
If you need a quick refresher on text ads, below is a sample ad that appears when searching for “athletic wear.”
While text ads are necessary, you can take your advertising strategy to the next level with display advertising.
Display ads are the branded banners and sidebar placements you see on almost every website. Below is a sample display ad currently running on Amazon.
Display ads are more visually appealing than text ads, and appear when and where your buyer is already reading or shopping. Interested? Read on for more information on why display ads work and a few best practices to get you started.
According to Recode, advertisers spent $209 billion on digital advertising worldwide in 2017 (that’s 41% of the market!).
So, the question is: Where are brands allocating the most digital budget? Which sites are reaping the most profits? We analyzed Pathmatics data to feature three of the most popular websites for digital advertising in 2017 (from January 1, 2017 - December 26, 2017, to be exact).