Want to know what your competitors are up to in terms of advertising? Of course you do. How other brands are advertising can offer clues into their next big move, who they’re targeting, how well the brand is performing financially and so much more.
Having access to where, how and how much your competitors are spending, as well as what they’re promoting, is key to remaining competitive.
Here’s how to get started spying on the competition.
RFPs often take time and resources away from current clients and viable leads. And while it’s an opportunity being handed to you, it’s likely being handed to at least a handful of other companies with the same solutions. While you don’t want to pass up an opportunity, sometimes there’s no way to be confident you can win the business.
So what powers a winning response?
Plenty has been written about the steps to a winning RFP response, from unpacking and truly understanding specific requirements, to making sure the final submission exudes clarity, brevity and style.
In between all that, there are two critical parts of a winning response that stand out for our purposes here:
How do you tackle these? That’s where digital advertising intelligence come in.
Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page. The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.
Digital advertising has a transparency problem.
Brands have a difficult time gaining insight into what they’re paying for or where their ads are being placed.
On top of all this, the cost of digital ads overall has increased by 12 percent within the last two years, meaning brands are paying more, yet still don’t have a better look into how ads perform or where they appear.
This problem is not going away. Major ad providers like Google are working to address where ads are placed, which is a positive development. But third-party networks and providers have done little to make digital advertising more transparent.
Brands are the ones who lose in this environment.
But it doesn’t have to be this way.
Ad intelligence solutions provide clarity in an unclear advertising ecosystem. In fact, if your brand is running significant numbers of ads online, ad intelligence solutions are absolutely critical to getting the best return on your investment.
The average ad spend for the top 500 advertisers in 2016 hit slightly above $19 million, with the top advertiser, Proctor & Gamble, dishing out more than $200 million. Where does your annual ad spend fall?
Being able to compare your budget, and your spending strategy, to your competitors’ is crucial to determining an effective financial plan.
So what’s the best way to do this? Compare your budget to the competition with ad intelligence. Here’s a step-by-step guide to determining your budget for Q3 and beyond.
It’s the question on the mind of marketers and advertisers everywhere: how do you make your brand stand out online?
With all the noise out there, attention comes at a price. Often, it’s a hefty one. The cost of digital ads alone has increased by 12 percent within the last two years.
Where do you secure brand placements? How much should you spend on them? What results does better brand visibility actually produce?
Effectively answer these questions and expect your brand to secure real lift, visibility and value from its outreach efforts. On the other hand, fail to answer these questions and you may be spending more money, time and energy for less result.
So how can you get better brand visibility?
Our research and proprietary data show that there are three major strategies.
Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the world’s largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.