banner-section

Black Friday & Cyber Monday's Biggest Advertisers

Jordan Kramer
On the heels of the largest online sales day in history, and the biggest shopping weekend overall, top brands definitely have something to celebrate this week. According to Adobe, sales for Cyber Monday alone were up nearly 17% YoY and web traffic was up by almost 12%. This, coupled with an ongoing preference for online shopping amongst consumers, makes for a big week of digital advertising for brands across categories.
 
How were brands prepping for the weekend with their advertising strategies? From Macy's to Carnival Cruise Line, here’s a look at how some of the top-spending brands by category advertised leading into Thanksgiving, Black Friday, and Cyber Monday.

Read More
Topics: How to Build More Effective Ad Campaigns

4 Reasons to Learn What Sites Your Competitors Advertise On

Jordan Kramer

Your brand is different from the competition. You sell better products and services. You have more talented people. And you’re truly committed to serving your customers. The only problem is: Prospects don’t always know that.

You have to educate them on why your brand isn’t like the others selling in your space. But to do that, you need to get your message across more effectively than the competition does. After all, if the only advertisement a prospect sees is for your top competitor, it doesn’t matter how much better you are—they don’t know who you are or why you exist. 

The first—and most important—step to countering the competition’s message is understanding which sites they advertise on. To do this, you’ll need an ad intelligence solution. Ad intelligence solutions like Pathmatics use proprietary data to track where and how brands spend on digital ads, and the impressions they receive. This data, in turn, provides a competitive advantage to brands serious about maximizing their return on ad spend.

Here are four reasons you’ll want to learn what sites your competition advertises on as soon as possible.

Read More
Topics: How Ad Intelligence Can Boost Performance

How to Boost Desktop Impressions for Your Next Campaign

Jordan Kramer

You might be prepped with intriguing brand messaging, well-designed creatives, and an intentional ad strategy. But, are you satisfied with reach? 

The only way to make an impact is to be seen—on the right channel by the right audience. The good news is, you don’t necessarily need to flip your entire ad strategy; maybe it just needs tweaking to boost impressions. 

In this post, we’ve included three quick tips to increase desktop impressions for your next campaign.

Read More
Topics: How Ad Intelligence Can Boost Performance

This Week in Digital: November 18th Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

Read More
Topics: How to Build More Effective Ad Campaigns

Brand of the Week: The Coca-Cola Company

Jordan Kramer
Between the recent World Series, football, basketball, and hockey seasons - we’re in the thick of the peak of sports seasons. The Coca-Cola Company is taking full advantage of these opportunities, making sports publishers a big piece of their digital advertising strategy.
 
Subscribe to Brand of the Week emails!
With a re-launch of a popular beverage, in addition to promoting sub-brands such as Smart Water and Gold Peak Tea, The Coca-Cola Company has been busy this Q4. See how they are advertising in the US and Canada, plus how their strategy measures up to one of their top competitors in the latest Brand of the Week Report.
 
Read More
Topics: Food & Drink Category, Brand of the Week

Advertisers: Here’s What You Need to Know About Black Friday

Jordan Kramer

Black Friday is upon us, and consumers are more than accustomed to the annual retail takeover. 

But, as advertisers trying to differentiate, do you have the competitive knowledge and know-how to stand apart during the holiday season—beyond Black Friday?

Below, we used Pathmatics to analyze ad spend in the lead up to the big day (note that we pulled 2016 data so we could provide a full analysis for the month of November).  

Read More
Topics: How to Build More Effective Ad Campaigns

4 Strategies to Sell More Using Ad Intelligence

Jordan Kramer

At the end of the day, ad intelligence software should help your brand sell more. After all, aren’t more sales what effective advertising ultimately leads to? Here are four ways to achieve that goal using an ad intelligence solution.

Read More
Topics: Everything You Need to Know About Pathmatics

This Week in Digital: November 11th Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

Read More
Topics: How to Build More Effective Ad Campaigns

Brand of the Week: Discover Financial Services

Jordan Kramer
With the holidays quickly approaching, financial services companies are gearing up for a big finish to Q4 and kick-off to the New Year with credit card offers across digital. Discover Financial Services, the fourth largest credit card company in the US, typically ramps up ad spend during this time, peaking during the month of December.
 
Subscribe to Brand of the Week emails!
After switching up their media planning & buying last year from Dents Aegis’ Vizeum to Publicis’ Spark, Chicago, we have seen their video spend increase while focus on display has subsided. Here’s a look at how the financial services brand is buying across digital, and the campaigns they are running.
 
Read More
Topics: Brand of the Week, Financial Services Category

5 Advertising Strategies to Try on Your Next Campaign

Jordan Kramer

Why do some advertising campaigns go viral while others fall flat? Some ads are so powerful that they stick with us for years to come; they sometimes shift our opinion about a product, or even create lifelong brand advocates.

A good example is Dove’s “Campaign for Real Beauty.” The Huffington Post called it ”...one of modern marketing’s most talked-about success stories.” Dove used the campaign to change the conversation around female beauty, and won over the appreciation of women nationwide.  

But, creating an iconic campaign like this one doesn’t always happen overnight. It takes a dynamic, agile approach to advertising strategy.

So, how can you shake things up with your next campaign? Maybe it’s time to experiment with your traditional methodology, and test drive these five ad strategies.

Read More
Topics: How to Build More Effective Ad Campaigns

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

Twitter-bird-orange Linkedin-orange facebook-orange Instagram-orange

New Call-to-action

Subscribe to Email Updates