banner-section

Brand of the Week: ConAgra Foods

Jordan Kramer
Rumors are  swirling that ConAgra - the behemoth parent company that counts Hebrew National, PAM, and Healthy Choice in their roster - has taken their programmatic buying in-house. For a brand that has spent over $8M on digital over the last twelve months, with only 30% of that going direct to publisher, that is a hefty programmatic budget for the brand to work with.
 
Subscribe to Brand of the Week emails!

Read on for highlights from ConAgra's current digital buying plan, and see the brand's entire digital advertising strategy in our new Brand of the Week Report.

Read More
Topics: Brand Strategy

How an Ad Intelligence Tool Provides ROI for Marketing Departments

Ken Roberts

If you could effortlessly prove ROI on your paid advertising, month over month, how much easier would your job as a marketer be? 

Read More
Topics: How Ad Intelligence Can Boost Performance

Your Competition Is Spying on Your Digital Ad Strategy

Ken Roberts

It’s true: your competition has detailed information on how much your brand spends on digital ads and where you place those ads. Competitors can even see which creatives you’re running.

Read More
Topics: How to Choose an Ad Intelligence Solution

How to Convince Your Brand Manager to Spend More on Digital with Competitive Intelligence

Jordan Kramer

You know you need to be spending more on paid digital advertising. Your brand is not going to reach its quarterly or yearly goals at this rate, and you’ve optimized and re-optimized your digital campaigns. There’s just not enough money in the budget.

But this can be hard to prove to the brand manager or marketing director. Luckily, competitive intelligence software gives you access to crucial data to back up a budget pitch. Having competitor data, compared side-by-side with yours, could be the missing element of an effective ask.

Let’s walk through the competitive data you can take to the financial decision makers for a budget boost. 

Read More
Topics: How Ad Intelligence Can Boost Performance

Brand of the Week: YETI

Jordan Kramer
The rugged brand you may have come across on the bed of a truck or on your last fishing trip, recently moved media agencies amidst corporate wide changes and growth. YETI, the Austin, TX based outdoor goods manufacturer expanded their product line this year and in turn, recently  switched their media buying and planning over to Backbone Media from Mediavest/Spark (Publicis). The incumbent agency has handled media for YETI since 2013 in the competitive cooler category that has been heating up as other brands like RTIC, Pelican, Engel, and Igloo had stepped up their games. Pathmatics partner Winmo reports that McGarrah Jesse is still handling creative for the brand, and Backbone has functioned as their PR/earned media agency before taking over all media just in time for holiday season planning.
 
Subscribe to Brand of the Week emails!

Last month’s Father’s Day was a large focus for the company, known for it’s high-end coolers and other products appealing to the outdoor, hunting, fishing, rodeo and barbeque verticals. With masculine messaging and images in their creatives, the brand has increased their display presence accounting for 87% of their digital spend. Read on for highlights from YETI's recent creative campaigns, and download their entire display strategy in our new Brand of the Week Report.

Read More
Topics: Brand Strategy

Why Pathmatics Believes in Complete Ad Transparency

Ken Roberts

Do you ever worry that your ads aren’t going to the right sites? Or that you’re not spending enough to keep up with your competitors? We’re sure you have if you’re a digital advertiser.

Read More
Topics: Why Pathmatics?

How to Report to Your C-Suite and Brand Managers on Digital Ads

Jordan Kramer

If your C-suite or brand manager asked tomorrow for a list of the most important metrics they should use to make ad spend decisions, could you deliver?

Many digital advertisers think they could. They pull numbers, package the data and deliver a weekly, monthly or quarterly report only to find out way too late they were wrong about what executives cared about.

That’s because data in digital advertising presents some difficulties.

Read More

Brand of the Week: The Home Depot

Ken Roberts

When it comes to digital advertising in the Home Improvement category, there's an 800-pound gorilla (The Home Depot) and a 400-pound gorilla (Lowe's). And then there's everyone else.

Subscribe to Brand of the Week emails!

This week, we're looking at The Home Depot and how they compete for share-of-voice against Lowe's and the other Home Improvement players.

Read More
Topics: Brand Strategy

Which Brands Are Back Advertising on YouTube?

Jordan Kramer
In early Spring, amidst concerns about ads ending up next to extremist content, many large brands began pulling their ads from YouTube. Considering that YouTube was the top digital site during Q1, speculation ensued about the longevity of a brand boycott with a top publisher. While the boycott was dramatized, Pathmatics data (as featured in Digiday) showed that overall ad spend on the site was still consistent, and little impact had been felt from Google’s prized video site.
 
But where do the brands stand now? Digiday and Wall Street Journal recently used Pathmatics data to report on the brands that have recently returned to the most dominant video site. Here's a look at the top brands currently spending on YouTube, and a close-up look at a brand that pulled their ads entirely before returning to the site this month.
 

Read More
Topics: How to Build More Effective Ad Campaigns

Pros and Cons of Ad Intelligence: Is It Really Worth It?

Jordan Kramer

You’re already strapped for budget as a paid digital advertiser. Why would you want to use part of your budget to pay for ad intelligence software? Or worse yet, have to set up a meeting to ask for more budget?

Often, ad intelligence software can prove its worth in the value it brings to your advertising strategy. Better advertising strategy equals more effective spending. But it’s not for every brand.

First, let’s define what kind of ad intelligence software we’re talking about, and then we’ll get into the details about whether ad intelligence is worth the cost.

Read More
Topics: How Ad Intelligence Can Boost Performance

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

Twitter-bird-orange Linkedin-orange facebook-orange Instagram-orange

New Call-to-action

Subscribe to Email Updates