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Which Brands Launched Big Social Campaigns This Week?

By Jordan Kramer on Jun 22, 2018 9:00:00 AM

As the summer solstice came and went, so did a number of social ad campaigns this past week. Top advertisers on Facebook mobile took advantage of the season, launching new campaigns to promote everything from discounted mobile phone plans to weekly grocery specials.
 
Here’s a peak at a couple of the biggest campaigns by spend and impressions released on social last week. This data is powered by our panel-based, social ad tracking intelligence - data our customers have access to daily, detailing any brand’s advertising strategy across device-types.
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May's Top Advertisers Across Device-Types

By Jordan Kramer on Jun 21, 2018 9:00:00 AM

Kicking off May of 2018, the Retail category dominated by relative frequency of impressions across display, mobile, social, and video digital advertising channels. Big ad spenders like WalMart, Target, Wish.com, and Amazon led the charge targeting top sites like Facebook and YouTube.

Almost 65% of digital ad spend for the Retail category in May was invested in social advertising. Chances are, if you are a Facebook user, you came across an ad for WalMart, Target, or Wish.com.

The Financial Services category followed, spending 54% of total monthly budget on desktop display and only 18% on social –which illustrates an entirely unique strategy and target community from the Retail category.

While Retail garnered 19.8 B relative impressions in May 2018, Financial Services wasn’t far behind with 17.7 B.

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Brand Spotlight: The Bouqs Company

By Jordan Kramer on Jun 15, 2018 5:30:00 PM

With the arrival of summer, the online floral market is in full bloom. 

The Bouqs Company is an online flower retailer that ships product directly from farm to consumer. After planting their first seed in 2012, the flower deliver startup has over $43 million in funding, and built a network of 100 farm partners in the U.S., Ecuador and Colombia.

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Prior to Bouqs, co-founder and CEO John Tabis spent six years working in Disney’s brand development department, where he learned “a strong community means a strong brand.”

“Building a strong community around your business gives you the opportunity to learn and grow from customer, partner and investor insights,” Tabis said in an interview with YEC (Young Entrepreneur Council). “The result: A strong, stable brand that breeds loyal consumers and consistently attracts new ones.”

As Bouqs continues to bloom into a top online flower retailer, let’s look into their digital advertising strategy, and find out just how community plays a defining role in The Bouqs Company.

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Why the Digital Advertising Industry Is Flooded with Bad Data—and What to Do About It

By Ken Roberts on Jun 14, 2018 10:40:12 AM

Face it, the ad industry is flooded with sub-par data. We all know it.

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The Case for Investing in Digital Advertising Intelligence Software

By Ken Roberts on Jun 12, 2018 6:16:59 AM

We’ll come right out and say it:

We’re making the case that you should buy ad intelligence software. We sell ad intelligence software, so we’re not going to pretend we’re impartial. Or trick you into reading an “unbiased” argument for ad intelligence software.

We’re really, really biased towards ad intelligence software. So biased that we’ve spent 8+ years to build the best ad intelligence software available today. We know ad intelligence software like ours can supercharge your paid advertising.

That’s why we don’t need tricks or gimmicks or subterfuge to make the case.

All we have are facts.

And the fact is, ad intelligence software will make you a whole lot of money.

Here’s why.

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Why Teams Find Pathmatics Easy to Use for Digital Advertising Intelligence

By Ken Roberts on Jun 7, 2018 7:56:56 AM

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a solution that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

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Why Pathmatics Is Simple and Cost-Effective to Implement

By Ken Roberts on Jun 5, 2018 12:48:39 PM

A recent study released by WalkerSands shows only 3% of marketers surveyed get full value out of their technology solutions.

That’s a problem. To remain competitive, you need solutions that are easy to use, but also delivers results. Sounds like a lot of professionals aren’t getting them.

Luckily, Pathmatics is both simple to implement and cost-effective to use. The result? You won’t be in the 97% of marketers who don’t see the full value of this solution. Here’s why.

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3 Reasons Why Brands Decide to Buy Pathmatics

By Ken Roberts on May 31, 2018 6:16:43 AM

Technology is a mission-critical piece of any modern marketing strategy. Based on the State of Marketing Technology report released by WalkerSands, 88% of respondents said they use at least one marketing technology (martech) tool on a “regular basis.”

So, if you’re in the market for an ad intelligence solution, how do you know which one is right for you? And because not all ad solutions are created the same, how do you know you’re selecting the right one?

In the case of Pathmatics, there are three reasons brands buy it.

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5 Mistakes Brands Make Using Competitive Intelligence in Digital Advertising

By Ken Roberts on May 29, 2018 7:17:14 AM

Gathering competitive research takes time; it often requires hours of analysis and consistent monitoring to gain a holistic understanding of a competing strategy. This includes examination of a brand’s website, blog, social channels, news coverage, and much more.

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How to Sell Your Digital Advertising Team on Pathmatics

By Ken Roberts on May 24, 2018 6:04:27 AM

Face it: We don’t usually like change.

Even driven pros don't usually jump at the chance to learn new software or integrate it into their work. After all, most people are way too busy with what's already on their plate. They're not actively seeking out new tools and tactics to improve their work. They're just trying to stay afloat.

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