With the close of the Fourth Quarter, you may be experiencing the dreaded holiday hangover and a bit of a lighter wallet. But we're not the only ones, as many of the largest advertisers on digital feel our pain. The Fourth Quarter ended strong with over $1.8B spent on display advertising alone by the top 500 advertisers, up $228M from Q3. Auto and Retail made a strong showing with momentum from Black Friday, Cyber Monday, and year-end holiday sales. Amazon opened their coffers to invest in their network of original shows and content, so much so that they were the top digital ad spender across desktop, mobile, and video for Q4. Google AdX + AdSense delivered the most impressions across channels, making them the top digital partner for the quarter.
Google AdX + AdSense wins as Q4's top digital partner, serving up 24% of all digital impressions by the top 500 advertisers
Amazon's strong video push in December helped catapult the e-commerce giant to the top ad spending spot for the Fourth Quarter across all digital
Auto leads as the top category by impression volume on desktop video, dropping the Food & Drink category to the third spot.
**All trademarks & copyrights property of their respective owners.