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New Partnership with Kantar Media to Power Facebook Advertising Offering

By Jordan Kramer on Sep 19, 2018 6:30:00 AM

We are excited to announce the launch of an exclusive partnership with Kantar Media to power social advertising data into their suite of digital offerings. One of our goals has always been to promote transparency in digital advertising, and forging a relationship with one of the world's largest global media intelligence companies allows us to service even more marketers on a daily basis.

Social advertising data is crucial to the planning and execution of today’s media strategies. By incorporating this level of intelligence in your day-to-day, marketers are able to act and react more efficiently in the ever-changing digital landscape.

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Pathmatics Scales to Meet Unprecedented Demand and Grows Executive Team

By Jordan Kramer on Jul 27, 2018 10:00:00 AM

Our team is enthusiastic to announce the expansion of our leadership team as Pathmatics grows to solve more of the digital ad industry’s biggest issues. From recently adding social insights to our platform, to routinely delivering visibility and insights across the ad space, it is an exciting time for our team! Welcome aboard to William Merchan, Pathmatics' new CMO, and Pushkar  Choudhuri, CFO.

“We are thrilled to have William and Pushkar join the team at Pathmatics. They bring a deep understanding of strategic marketing, finance, data science, corporate development and analytics,” said Gabe Gottlieb, founder and CEO of Pathmatics. “As we grow the team globally and expand our relationships with agencies, advertisers and publishers we see this as the ideal time to expand our executive team to drive the next phase of growth for Pathmatics.”

Read on for more details from our recent press release.

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Happy New Year from Pathmatics!

By Jordan Kramer on Dec 29, 2017 10:00:00 AM

On behalf of the entire Pathmatics team, we want to thank everyone for their continued support in 2017 and wish you all a very Happy New Year. As we get ready to ring in 2018, we wanted to take a look back at some of our top highlights and product feature releases, the most popular blog posts we published, and a recap of information that will bring you success in your digital advertising strategy as you plan in the New Year.
 
Our team will be back in the office next week before heading to Las Vegas for CES. If you will be attending CES 2018 and would like to meet-up,  let us know ! Our team would love to show you the exciting new features we have on the roadmap for 2018.
 
We look forward to bringing even more transparency to digital advertising in the New Year! Subscribe to our email updates on the right to always be the first to know about our newly released reports and insights.
 
Cheers,
The Pathmatics Team
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Announcing Pathmatics Social Ad Intelligence

By Jordan Kramer on Dec 7, 2017 10:30:00 AM

Our team is excited to officially announce the availability of social ad tracking in our platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018.

The addition of paid social to Pathmatics’ digital advertising coverage provides brands and agencies with a broad cross-channel perspective on competitive campaigns, spend, and targeting. The ad archive dates to December 2016 and is updated daily. To learn more about our social ad intelligence, contact our team.

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Schedule a Meeting With Our Team At Shop.Org

By Jordan Kramer on Sep 18, 2017 11:00:00 AM


 

If you are planning on being in LA at the end of this month to attend Shop.Org, schedule a meeting with our team! Pathmatics will be an exhibitor at the digital focused conference that runs from Monday, September 25th through Wednesday the 27th at the LA Convention Center.

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Schedule a Meeting With Our Team at DMEXCO

By Jordan Kramer on Sep 6, 2017 1:00:00 PM


 

For the third year in a row, the Pathmatics team will be attending the world’s largest adtech event next week. Schedule a meeting with us at DMEXCO to discuss ad tracking solutions, and ways to get a competitive edge across digital.
 
Pathmatics will be there September 13th and 14th located in Hall 8 A21 - C28 within the larger BDMI space.
 

Schedule A Meet-up With Us

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We're Hiring! Join Our Teams in Santa Monica & NYC

By Jordan Kramer on Jun 14, 2017 11:00:00 AM

Our team is growing and looking for motivated individuals to join the excitement of driving the world's leading ad intelligence platform.

We are currently hiring for several positions based in New York City and out of our headquarters in Santa Monica (Los Angeles). See below for some of Pathmatics' open career opportunities, and check out all the postings here.

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Winmo Users Gain Ad Insights With Pathmatics Partnership

By Jordan Kramer on May 23, 2017 10:00:00 AM

Pathmatics recently teamed up with Winmo, a product of List Partners Inc., to integrate digital advertising insights into their award-winning sales intelligence platform.
 

Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page.  The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.

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LA AdTech Panel Recap: Consolidation, Competition & Fraud

By Jordan Kramer on Apr 6, 2017 2:30:00 PM


We recently hosted the LA AdTech community for a mixer and panel discussion on the topics of fake news, consolidation, competition, and fraud in the digital advertising ecosystem. Since the event, the news has become even more saturated with issues attributed to digital transparency as brands continue to pullback on YouTube. On Breitbart alone, the site counted 25 of the top 50 consumer brand advertisers as clients from January to February of 2016. In 2017, that number dropped to 4 out of the top 50. Brands are now, more than ever, concerned with brand safety and understanding where their content and creatives are appearing online.

Whether you’re on the buy side or the sell side of the spectrum, or a data company like us in between, the current issue of transparency affects everyone involved. Pathmatics CEO Gabe Gottlieb moderated a panel of industry experts from different sides of the digital ecosystem to discuss how these topics are impacting them.

Panelists included:


Read on for clips and highlights from the discussion.

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You're Invited: LA AdTech Mixer Hosted by Pathmatics

By Jordan Kramer on Mar 16, 2017 11:00:00 AM


“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.

Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients - this topic impacts your business.

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