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We're Hiring! Join Our Teams in Santa Monica & NYC

Jordan Kramer

Our team is growing and looking for motivated individuals to join the excitement of driving the world's leading ad intelligence platform.

We are currently hiring for several positions based in New York City and out of our headquarters in Santa Monica (Los Angeles). See below for some of Pathmatics' open career opportunities, and check out all the postings here.

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Topics: Announcements

Winmo Users Gain Ad Insights With Pathmatics Partnership

Jordan Kramer
Pathmatics recently teamed up with Winmo, a product of List Partners Inc., to integrate digital advertising insights into their award-winning sales intelligence platform.
 

Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page.  The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.

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Topics: Announcements

LA AdTech Panel Recap: Consolidation, Competition & Fraud

Jordan Kramer

We recently hosted the LA AdTech community for a mixer and panel discussion on the topics of fake news, consolidation, competition, and fraud in the digital advertising ecosystem. Since the event, the news has become even more saturated with issues attributed to digital transparency as brands continue to pullback on YouTube. On Breitbart alone, the site counted 25 of the top 50 consumer brand advertisers as clients from January to February of 2016. In 2017, that number dropped to 4 out of the top 50. Brands are now, more than ever, concerned with brand safety and understanding where their content and creatives are appearing online.

Whether you’re on the buy side or the sell side of the spectrum, or a data company like us in between, the current issue of transparency affects everyone involved. Pathmatics CEO Gabe Gottlieb moderated a panel of industry experts from different sides of the digital ecosystem to discuss how these topics are impacting them.

Panelists included:


Read on for clips and highlights from the discussion.

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Topics: Announcements

You're Invited: LA AdTech Mixer Hosted by Pathmatics

Jordan Kramer

“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.

Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients - this topic impacts your business.

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Topics: Announcements

Page Skins and Mobile Video Tracking Now Available in Pathmatics AdRoutes

Jordan Kramer
We are excited to announce two new product features in Pathmatics AdRoutes: page skins and mobile video tracking. Spend and impression insights for these two new ad types allow for even greater transparency in the digital ecosystem. Now it’s even easier to spy on an advertisers complete takeover campaign, with real-timed data on all of the pieces. See below for an overview of page skins and mobile video tracking.
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Topics: Announcements

Happy Holidays from Pathmatics!

Jordan Kramer

 

On behalf of the entire team at Pathmatics, I would like to extend the warmest of holiday wishes to you, your team, and your families. May 2017 be full of even more fun, success, peace, joy, and memories!
 
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Topics: Announcements

Welcome Aboard, WhatRunsWhere!

Jordan Kramer


We are excited to announce the recent acquisition of WhatRunsWhere, bringing aboard an ad intelligence solution for smaller operations into the Pathmatics family. As a company, we have respected the technology, service, and team WhatRunsWhere (WRW) has developed. With this acquisition, we can now serve the entire marketplace to achieve our mission of bringing transparency to the digital ad space. 

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Topics: Announcements

Creative Spend and Impression Insights Now Available in Pathmatics AdRoutes

Jordan Kramer
Last week   we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.
 
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Topics: Announcements

Aggregate Digital Data Now Available in Pathmatics AdRoutes

Jordan Kramer
 
We recently announced to our customers the release of an exciting new feature to our AdRoutes intelligence platform: the All tab! Now you are able to see a roll-up of an advertiser’s desktop, mobile+tablet, and pre-roll video activity in one place. See your competitor's cross-channel spend over time, see which sites they are targeting by device, and easily export the data to use for planning. 
 
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Topics: Announcements

Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in U.S. and Canada

Jordan Kramer

Building off the success of our Australian and European alliance, we are excited to share that we recently launched an alliance with Nielsen in North America to provide a subset of Pathmatics’ digital advertising tracking data to Nielsen’s U.S. and Canadian customers. 

As the AdRoutes platform and Pathsource technology continue to expand, this alliance brings Pathmatics data to even more great clients across North America and provides for accelerated product investment. To read the full press release, click here or see below.

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Topics: Announcements

About Pathmatics

Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the worlds largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

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