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Announcing Pathmatics Social Ad Intelligence

Jordan Kramer

Our team is excited to officially announce the availability of social ad tracking in our platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018.

The addition of paid social to Pathmatics’ digital advertising coverage provides brands and agencies with a broad cross-channel perspective on competitive campaigns, spend, and targeting. The ad archive dates to December 2016 and is updated daily. Learn more about our social ad intelligence here or contact our team.

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Topics: Announcements

Schedule a Meeting With Our Team At Shop.Org

Jordan Kramer

 

If you are planning on being in LA at the end of this month to attend Shop.Org, schedule a meeting with our team! Pathmatics will be an exhibitor at the digital focused conference that runs from Monday, September 25th through Wednesday the 27th at the LA Convention Center.

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Topics: Announcements

Schedule a Meeting With Our Team at DMEXCO

Jordan Kramer

 

For the third year in a row, the Pathmatics team will be attending the world’s largest adtech event next week. Schedule a meeting with us at DMEXCO to discuss ad tracking solutions, and ways to get a competitive edge across digital.
 
Pathmatics will be there September 13th and 14th located in Hall 8 A21 - C28 within the larger BDMI space.
 

Schedule A Meet-up With Us

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Topics: Announcements

We're Hiring! Join Our Teams in Santa Monica & NYC

Jordan Kramer

Our team is growing and looking for motivated individuals to join the excitement of driving the world's leading ad intelligence platform.

We are currently hiring for several positions based in New York City and out of our headquarters in Santa Monica (Los Angeles). See below for some of Pathmatics' open career opportunities, and check out all the postings here.

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Topics: Announcements

Winmo Users Gain Ad Insights With Pathmatics Partnership

Jordan Kramer
Pathmatics recently teamed up with Winmo, a product of List Partners Inc., to integrate digital advertising insights into their award-winning sales intelligence platform.
 

Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page.  The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.

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Topics: Announcements

LA AdTech Panel Recap: Consolidation, Competition & Fraud

Jordan Kramer

We recently hosted the LA AdTech community for a mixer and panel discussion on the topics of fake news, consolidation, competition, and fraud in the digital advertising ecosystem. Since the event, the news has become even more saturated with issues attributed to digital transparency as brands continue to pullback on YouTube. On Breitbart alone, the site counted 25 of the top 50 consumer brand advertisers as clients from January to February of 2016. In 2017, that number dropped to 4 out of the top 50. Brands are now, more than ever, concerned with brand safety and understanding where their content and creatives are appearing online.

Whether you’re on the buy side or the sell side of the spectrum, or a data company like us in between, the current issue of transparency affects everyone involved. Pathmatics CEO Gabe Gottlieb moderated a panel of industry experts from different sides of the digital ecosystem to discuss how these topics are impacting them.

Panelists included:


Read on for clips and highlights from the discussion.

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Topics: Announcements

You're Invited: LA AdTech Mixer Hosted by Pathmatics

Jordan Kramer

“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.

Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients - this topic impacts your business.

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Topics: Announcements

Page Skins and Mobile Video Tracking Now Available in Pathmatics AdRoutes

Jordan Kramer
We are excited to announce two new product features in Pathmatics AdRoutes: page skins and mobile video tracking. Spend and impression insights for these two new ad types allow for even greater transparency in the digital ecosystem. Now it’s even easier to spy on an advertisers complete takeover campaign, with real-timed data on all of the pieces. See below for an overview of page skins and mobile video tracking.
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Topics: Announcements, How to Get the Most Out of Pathmatics

Happy Holidays from Pathmatics!

Jordan Kramer

 

On behalf of the entire team at Pathmatics, I would like to extend the warmest of holiday wishes to you, your team, and your families. May 2017 be full of even more fun, success, peace, joy, and memories!
 
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Topics: Announcements

Welcome Aboard, WhatRunsWhere!

Jordan Kramer


We are excited to announce the recent acquisition of WhatRunsWhere, bringing aboard an ad intelligence solution for smaller operations into the Pathmatics family. As a company, we have respected the technology, service, and team WhatRunsWhere (WRW) has developed. With this acquisition, we can now serve the entire marketplace to achieve our mission of bringing transparency to the digital ad space. 

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Topics: Announcements

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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