Our team is excited to officially announce the availability of social ad tracking in our platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018.
The addition of paid social to Pathmatics’ digital advertising coverage provides brands and agencies with a broad cross-channel perspective on competitive campaigns, spend, and targeting. The ad archive dates to December 2016 and is updated daily. To learn more about our social ad intelligence, contact our team.
If you are planning on being in LA at the end of this month to attend Shop.Org, schedule a meeting with our team! Pathmatics will be an exhibitor at the digital focused conference that runs from Monday, September 25th through Wednesday the 27th at the LA Convention Center.
Our team is growing and looking for motivated individuals to join the excitement of driving the world's leading ad intelligence platform.
We are currently hiring for several positions based in New York City and out of our headquarters in Santa Monica (Los Angeles). See below for some of Pathmatics' open career opportunities, and check out all the postings here.
Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page. The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.
We recently hosted the LA AdTech community for a mixer and panel discussion on the topics of fake news, consolidation, competition, and fraud in the digital advertising ecosystem. Since the event, the news has become even more saturated with issues attributed to digital transparency as brands continue to pullback on YouTube. On Breitbart alone, the site counted 25 of the top 50 consumer brand advertisers as clients from January to February of 2016. In 2017, that number dropped to 4 out of the top 50. Brands are now, more than ever, concerned with brand safety and understanding where their content and creatives are appearing online.
Whether you’re on the buy side or the sell side of the spectrum, or a data company like us in between, the current issue of transparency affects everyone involved. Pathmatics CEO Gabe Gottlieb moderated a panel of industry experts from different sides of the digital ecosystem to discuss how these topics are impacting them.
- Ben Plomion, CMO at GumGum
- Nick Lynch, VP of Digital at Icon Media Direct
- Matt Arkin, VP West at VideoAmp
Read on for clips and highlights from the discussion.
“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.
Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients - this topic impacts your business.