Brand of the Week: Doctor Strange (Film)

Jordan Kramer
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Although we are still in the midst of Election week , many Americans are heading to the movies for some entertainment relief.  Hitting the theaters last Friday, November 4th, Marvel’s Doctor Strange premiered big at the box office , already generating over $100M  in ticket sales in less than a week. With a bevy of Fall and Winter blockbusters about to ramp up for the holidays, how did Walt Disney Studios, the production company behind Doctor Strange, advertise across digital channels prior to the release?   
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Topics: Arts & Entertainment Category, Brand of the Week

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