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Brand of the Week: Netflix

By Jordan Kramer on Jan 27, 2018 9:31:04 AM

Streaming services are upping their ad game as investment in original content continues to increase exponentially. In the Fall of 2017, Netflix announced their plan to spend nearly $16B on content over the next few years. Over $6B alone was committed during the 2017 year as the brand works to become a creator in the Arts & Entertainment space.
 
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Notably, Netflix turned out the film Mudbound that has been received with worldwide acclaim and even Oscar nominations, proving that this streaming service means business. See how the brand has been spending across digital and social in the latest Brand of the Week Report and read on for high-level insights.
 
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Brand of the Week: Doctor Strange (Film)

By Jordan Kramer on Nov 11, 2016 11:00:00 AM

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Although we are still in the midst of Election week , many Americans are heading to the movies for some entertainment relief.  Hitting the theaters last Friday, November 4th, Marvel’s Doctor Strange premiered big at the box office , already generating over $100M  in ticket sales in less than a week. With a bevy of Fall and Winter blockbusters about to ramp up for the holidays, how did Walt Disney Studios, the production company behind Doctor Strange, advertise across digital channels prior to the release?   
 
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