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Brand of the Week: Harley-Davidson

Jordan Kramer
With a new line of rides, Harley-Davidson is getting ready for 2018 to target their goal of 2 million riders over the next 10 years. How are they accomplishing this goal on digital? By incorporating video advertising into their budget in an attempt to reach the elusive millennial market to diversify their customer-base across demographics.
 
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Facing stiff competition from Honda’s new motorcycle models, in addition to big brands such as BMW and Suzuki’s bike market, Harley-Davidson is investing more on digital than ever. Here’s a look at how they are buying across device-types, and the campaigns the brand is running.
 
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Topics: Auto Category, Brand of the Week

Brand of the Week: Subaru

Jordan Kramer
Searching for adventure gear on Amazon recently? Chances are you may have stumbled across a new Subaru creative promoting the 2018 Crosstrek. The auto-manufacturer is making a huge push for the model as the brand enters the crowded SUV crossover market.
 
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Display advertising represents the largest portion of Subaru’s digital ad spend, accounting for 73 percent. Here’s a look at how the brand is utilizing display advertising in the new Crosstrek campaign. 
 
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Topics: Auto Category, Brand of the Week

Brand of the Week: Ford

Jordan Kramer
As the Summer winds down, auto manufacturers are looking to clear their lots to make room for next year’s models. Some new models are already launching which means sales for consumers, and increased ad spend for the manufacturers. Ford is no exception, promoting their Sumer Sales Event in addition to new 2018 F-150 truck models.
 
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How has Ford been divvying up their ad budget rounding out the Summer? See below for spend breakdowns by device-type as well as competitive comparisons. To download the entire Brand of the Week Report detailing Ford’s display strategy over the last thirty days, click here.
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Topics: Auto Category, Brand of the Week

Brand of the Week: Land Rover

Jordan Kramer
What’s driving you? That is the question Land Rover is asking in some of the auto manufacturer’s latest creatives on digital. The brand, under the parent company Jaguar Land Rover, is currently undergoing a media review until October, amidst hiking up digital spend on display.
 
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Read on for a look at how Jaguar Land Rover is budgeting out digital spend between their two brands, and more insights from Land Rover’s current display strategy. To download the entire advertising report click here.

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Topics: Auto Category, Brand of the Week

Brand of the Week: Kia Motors

Jordan Kramer
Subscribe to our newest report -- The Brand of the Week!
 
Winning the 2017 USA Today Ad Meter for this year’s Super Bowl, Kia Motors made the most of their $5M+ investment with the automaker’s most popular ad to date. Starring Melissa McCarthy on an attempt to save the world before realizing she’s already doing so in her hybrid car, the commercial’s performance was the first Ad Meter win for Kia. In what was arguably one of the most exciting Super Bowl games in recent history, Kia Motors is still flying high from their third quarter placement.
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Topics: Auto Category, Brand of the Week

Brand of the Week: Nissan

Jordan Kramer
Subscribe to our newest report -- The Brand of the Week!
 
Over the last thirty days, auto has ranked as the second top category by impression volume across desktop and video, while coming in third on mobile. Auto manufacturers and dealer associations are gaining momentum as the new lineups are being released, with shiny 2017 models popping up everywhere. Nissan is the current front runner for the auto category, and was the seventh top desktop spender overall during the month of September . Here’s a closer look at insights from their digital ad strategy over the last thirty days on desktop.
 
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Topics: Auto Category, Brand of the Week

Road To DMEXCO + Brand of the Week

Jordan Kramer

 

After attending dmexco in 2015, we are returning this year as an exhibitor! From September 14-15, we will be stationed at hall 9 / D028. If you will be attending, we'd be happy to show you our international digital spend and impression data - simply schedule a meet-up with us. Or send us a note with your favorite Oktoberfest suggestions for Cologne, and we'll Instagram our reviews!
 

Schedule A Meet-up With Us

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Topics: Announcements, Auto Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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