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Brand Spotlight: General Electric Appliances

By Jordan Kramer on Mar 2, 2018 3:01:55 PM

On the verge of Springtime, appliance companies are getting ready to release new models - and new ad campaigns. From March to June, companies in this sector execute a good portion of their ad budget targeting your microwave and washing machine upgrades. For GE Appliances (Haier), digital advertising will be a big part of meeting their goal of doubling the brand’s revenue over the next five years.
 
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As the brand invests heavily in a new appliance push, GE Appliances is also on the lookout for a new creative agency in North America. Here’s a look at how the brand has been advertising recently across digital.
 
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Brand Spotlight: Visa

By Jordan Kramer on Feb 9, 2018 2:12:29 PM

Want to pay like a champion? Visa sure hopes so. The NFL sponsor ( since 1995) has been continuing campaigns featuring notable football stars leading up to the Super Bowl. The credit card company has been focusing much of their digital advertising efforts to promote their contactless, tap-to-pay service that allows you to “get back to football faster.” 
 
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As advertisers in the Financial Services category shift more dollars to social, brands like Visa are leading the way. Here’s a look at how Visa has been advertising over the last thirty days, and how their strategy compares to competitors within the space.
 
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Brand of the Week: Netflix

By Jordan Kramer on Jan 27, 2018 9:31:04 AM

Streaming services are upping their ad game as investment in original content continues to increase exponentially. In the Fall of 2017, Netflix announced their plan to spend nearly $16B on content over the next few years. Over $6B alone was committed during the 2017 year as the brand works to become a creator in the Arts & Entertainment space.
 
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Notably, Netflix turned out the film Mudbound that has been received with worldwide acclaim and even Oscar nominations, proving that this streaming service means business. See how the brand has been spending across digital and social in the latest Brand of the Week Report and read on for high-level insights.
 
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Brand of the Week: Weight Watchers International

By Jordan Kramer on Jan 19, 2018 5:07:33 PM

New Year, new you! That’s the mantra many Fitness & Weight Loss brands are hoping you’re taking as you kick of 2018. This time of year represents peak advertising season for brands like Weight Watchers, Nutrisystem, Jenny Craig, and many others. Beginning right after Christmas, digital advertising spend and impressions start spiking in an attempt to target consumers ready to ring in the New Year with a new lifestyle.
 
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For Weight Watchers, one of the top brand advertisers within the Fitness & Weight Loss category, ad spend began to ramp up just before Christmas and then on New Year’s Eve. Here’s a look at how the brand’s digital strategy has shifted year-over-year to incorporate social advertising in their approach. To see Weight Watchers’ full ad plan, download the latest Brand of the Week report here
 
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Brand of the Week: Alaska Airlines

By Jordan Kramer on Jan 5, 2018 12:15:01 PM

Do you ever find yourself browsing Facebook, only to be targeted by a creative for an airline deal? You aren’t alone. Airlines have increasingly become more interested in targeting on social, shifting dollars away from display, mobile, and video advertising to focus their digital budget on Facebook. Some of the largest airline companies are spending over half of their digital dollars on social, indicating a shift in how travel brands are trying to target consumers in an increasingly competitive space.
 
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Alaska Airlines is one of those brands, allocating nearly three quarters of their digital advertising budget in 2017 to social alone. Between the competition from online booking companies such as Priceline, in addition to head-to-head competitors, and an increase in consumer spend on travel, brands are fighting for not only dollars, but online audiences. Here’s a look at Alaska Airlines' strategy over the last thirty days leading into the holiday season, and how their YTD advertising compares to other airlines in the travel sector.
 
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Brand of the Week: Hallmark Cards

By Jordan Kramer on Dec 15, 2017 1:02:08 PM

If your holiday cards aren’t already in the mail, Hallmark is trying to remind you t hrough their digital advertising campaigns that you can still send their Signature line of cards. The heavy hitting Gifts & Occasions brand began steadily increasing their digital spend following Thanksgiving to promote their holiday cards, Keepsake Ornaments, and Crayola products leading into the holidays.
 
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Where is the brand focusing their digital efforts? Check out the latest Brand of the Week report for their full strategy over the last thirty days and read on for insights.
 
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Brand of the Week: Home Chef

By Jordan Kramer on Dec 10, 2017 10:12:15 AM

As companies that sell convenience continue to gain steam across the US, food delivery services and more specifically, meal-delivery services, are fighting harder than ever in an increasingly crowded space. With over one hundred meal delivery companies trying to capture the attention of consumers and tap into a $400M market, larger brands like Albertsons are also getting into the game. 
 
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How are players in the meal kit industry advertising across digital to keep up with the market? With Pathmatics' newly launched Social Advertising Intelligence, we can look at how brands like Home Chef are spending their digital dollars across multiple digital device-types. To download the entire report, click here, and read on for more insights.
 
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Brand of the Week: JPMorgan Chase & Co.

By Jordan Kramer on Dec 1, 2017 4:32:24 PM

With all that holiday shopping you are inevitably doing, it’s the perfect time of year to promote credit cards with flashy perks. For JPMorgan Chase & Co., they are hoping that you are booking a vacation over the holidays, or at least a flight. The financial services brand has been heavily targeting travel sites to promote credit card partnerships with airline partners.
 
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Here’s a look at how the brand was spending their digital ad budget over the month of November leading into the holiday travel season. To download JPMorgan’s digital activity over the last thirty days, including spend and impression data, in addition to top sites and programmatic partners, click here.
 
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Brand of the Week: The Coca-Cola Company

By Jordan Kramer on Nov 17, 2017 12:23:34 PM

Between the recent World Series, football, basketball, and hockey seasons - we’re in the thick of the peak of sports seasons. The Coca-Cola Company is taking full advantage of these opportunities, making sports publishers a big piece of their digital advertising strategy.
 
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With a re-launch of a popular beverage, in addition to promoting sub-brands such as Smart Water and Gold Peak Tea, The Coca-Cola Company has been busy this Q4. See how they are advertising in the US and Canada, plus how their strategy measures up to one of their top competitors in the latest Brand of the Week Report.
 
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Brand of the Week: Discover Financial Services

By Jordan Kramer on Nov 10, 2017 1:12:58 PM

With the holidays quickly approaching, financial services companies are gearing up for a big finish to Q4 and kick-off to the New Year with credit card offers across digital. Discover Financial Services, the fourth largest credit card company in the US, typically ramps up ad spend during this time, peaking during the month of December.
 
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After switching up their media planning & buying last year from Dents Aegis’ Vizeum to Publicis’ Spark, Chicago, we have seen their video spend increase while focus on display has subsided. Here’s a look at how the financial services brand is buying across digital, and the campaigns they are running.
 
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