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4 Strategies to Sell More Using Ad Intelligence

By Jordan Kramer on Nov 15, 2017 10:30:00 AM

At the end of the day, ad intelligence software should help your brand sell more. After all, aren’t more sales what effective advertising ultimately leads to? Here are four ways to achieve that goal using an ad intelligence solution.

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How to Calculate the ROI of an Ad Intelligence Solution

By Jordan Kramer on Nov 7, 2017 10:00:00 AM

Advertising intelligence is pricey. But without it, how can you guarantee you’re maximizing your budget? The truth is, you can’t. Competitive ad intelligence provides transparency into the most effective budget allocation, by providing detailed data on the spend and impressions of you and your competitors. 

So how do you calculate the potential cost savings before committing? There are four clear ways to measure the software’s ROI. Continue reading to calculate your potential ROI based on these factors.

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The Top 3 Ways Brands Use Pathmatics

By Jordan Kramer on Oct 24, 2017 9:00:00 AM

You hear a lot about the benefits of ad intelligence software. But many brand managers have trouble seeing exactly how an ad intelligence solution fits into their brand strategy.

This post is here to help. It walks you through three top ways brands get the most value out of an ad intelligence solution like Pathmatics.

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What You Should Be Monitoring with Pathmatics

By Jordan Kramer on Oct 19, 2017 11:00:00 AM

The world’s leading brands are spending millions each month to reach their audience with clever, targeted messages. Between July 29 and August 27, Samsung spent more than $35 million on digital advertising and realized upwards of two billion impressions. 

But, for any business, ad budget is limited. So the real question becomes: how can you maximize return on ad spend and make the most of every placement?

Using digital advertising intelligence from Pathmatics, you can execute more agile advertising strategies informed by real-time trends and data. 

For example, which brands pose a threat to your product or service? Which competing ads are making an impact on your buyer? Is your biggest competitor doubling or tripling your impressions?

Dive deeper into their advertising data and discover where you could be missing the mark (or the opportunity). Below are four key insights you should be monitoring in Pathmatics to constantly evolve your strategy.

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How Can Ad Intelligence Software Save Me Money?

By Ken Roberts on Aug 29, 2017 10:00:00 AM

It’s the question on everyone’s mind: how can ad intelligence actually save my company money?

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