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Brand of the Week: JPMorgan Chase & Co.

By Jordan Kramer on Dec 1, 2017 4:32:24 PM

With all that holiday shopping you are inevitably doing, it’s the perfect time of year to promote credit cards with flashy perks. For JPMorgan Chase & Co., they are hoping that you are booking a vacation over the holidays, or at least a flight. The financial services brand has been heavily targeting travel sites to promote credit card partnerships with airline partners.
 
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Here’s a look at how the brand was spending their digital ad budget over the month of November leading into the holiday travel season. To download JPMorgan’s digital activity over the last thirty days, including spend and impression data, in addition to top sites and programmatic partners, click here.
 
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Brand of the Week: Discover Financial Services

By Jordan Kramer on Nov 10, 2017 1:12:58 PM

With the holidays quickly approaching, financial services companies are gearing up for a big finish to Q4 and kick-off to the New Year with credit card offers across digital. Discover Financial Services, the fourth largest credit card company in the US, typically ramps up ad spend during this time, peaking during the month of December.
 
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After switching up their media planning & buying last year from Dents Aegis’ Vizeum to Publicis’ Spark, Chicago, we have seen their video spend increase while focus on display has subsided. Here’s a look at how the financial services brand is buying across digital, and the campaigns they are running.
 
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Brand of the Week: Prudential Financial, Inc.

By Jordan Kramer on Oct 13, 2017 12:49:53 PM

Financial Services advertisers are gearing up for Q4 - a time when we historically see advertising budgets increase for the vertical. Investment and retirement focused  brands are trying to get more creative with their ad strategy in order to not only reach new audiences, but also fight in a crowded space for your hard-earned money.
 
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For Prudential Financial, that means investing in more video advertising than ever before. The brand has flipped their ad strategy from one year ago, testing out high-value video campaigns in an effort to raise more brand awareness and overall new business. Check out their entire digital strategy in the latest Brand of the Week report.

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How The Top Financial Services Digital Advertisers Were Spending in Q4

By Jordan Kramer on May 8, 2017 4:01:00 PM


Digital ad spend for the Financial Services Category dropped to $460M in the Fourth Quarter of 2016, down from $541M the previous quarter. While Q3 saw a 22 percent surge from the $443M spent by the category in Q2, the spike was short-lived and dropped back under $500M at the end of the year. 
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Brand of the Week: Bank of America

By Jordan Kramer on Mar 31, 2017 10:00:00 AM

When you come across an ad online with the title “How to Start Difficult Conversations About Cognitive Decline,” you may not immediately think of banking.
 
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For Bank of America, however, their recent content strategy has progressed to highly coordinated native creatives and landing pages with how-to advice centered around the theme of family values:
 
  • How to bring children into the family business
  • How to talk to a loved one about financial management
  • How to comfortably retire with a financial advisor
The banking behemoth is hitting home with their messaging.
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Brand of the Week: Aflac

By Jordan Kramer on Mar 9, 2017 4:30:00 PM

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Two recent events surely helped shape Aflac’s digital buying strategy over the last thirty days: The Grammy’s & Valentine’s Day. How do these two events even mix? Millennials most likely watched the former and celebrated the latter, even possibly with a proposal. In an effort to appeal to “lifestyle” heavy millennial consumers, Aflac ran many creatives using that very term. From marriage to music, if there is a way to capture the attention of a generation that has expressed anxieties about life and health insurance, Aflac is trying to find it. Here’s how they’re doing it.
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The Top 3 Insurance Creatives of 2016

By Jordan Kramer on Mar 8, 2017 3:00:00 PM

In an age where brands are competing fiercely across a multitude of digital device types for the attention of consumers, it is crucial for advertisers to choose their creative investments wisely. But, how do you choose between devices - desktop, desktop video, mobile, or mobile video? Or creative types - image, HTML5, in-banner or in-stream video, etc? The answers aren't easy, because it depends on where your audience is, and also where your competitors are.
 
We compiled the top creatives by spend from the insurance sector during 2016 to see how big spending brands like Progressive, Geico, and State Farm were investing their ad budgets. We also examined the sites the creatives ran on, and historical trends throughout the year. Use this data to power your own strategy, whether you’re in the Financial Services  category or not, to benchmark your own campaign spend and goal objectives. 
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Brand of the Week: Experian Consumer Services

By Jordan Kramer on Mar 3, 2017 2:30:00 PM

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Looking to rent a new place, buy a car, or a home? Experian Consumer Services is looking for you online! The advertiser has ramped up their digital spend significantly in 2017, dropping just over $1M across display, mobile, and video in the past thirty days alone. During the same timeframe last year, Experian Consumer Services only spent $364K on digital. Where are they investing their increasing ad budget? See more insights from their digital strategy below, or download the full Brand of the Week report in its entirety here
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The Top Ad Types Used By Credit Reporting Companies

By Jordan Kramer on Mar 2, 2017 5:00:00 PM

 
The Financial Services category is typically a front-runner on digital in terms of spend. The enormous category encompasses everything from insurance and banking, to tax filing software and credit score monitoring. The niche verticals within the behemoth category represent individually competitive marketplaces, with every brand involved fighting for a piece of the revenue pie. As more and more consumers are managing their finances online, digital advertising has become a critical channel for brands to invest in.
 
Credit reporting companies, such as TransUnion, shell out serious digital ad dollars every year in an attempt to get your attention. Chances are, after filling out your credit information once, you will use that service again instead of repeating the process. As the credit reporting vertical gears up for their next big wave of spending - usually late Spring to early Summer - let’s take a look at the most popular ad types used by the top credit reporting companies. Here is a peak into the digital strategies of Credit Karma, Equifax, Experian Consumer Services, and TransUnion for 2016.
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Digital Competitive Intelligence Report: Equifax vs. TransUnion

By Jordan Kramer on Mar 1, 2017 3:00:00 PM

We recently looked at digital trends amongst the top credit reporting companies during 2016, including Experian, Credit Karma, Equifax, and TransUnion. This extremely competitive market relies heavily on desktop/display advertising to get the attention of consumers in need of credit score information and monitoring. Equifax and TransUnion, two of the biggest contenders in the space, compete daily for share of wallet from their target audience. But how are they competing with their ad strategies?
 
Using Pathmaticsproprietary, real-time digital spend and impression data. We looked at the current advertising strategies for Equifax and TransUnion. This data, covering desktop, mobile, and video placements, uncovers how each brand is spending their digital budgets, the sites being targeted, and partner insights. Here’s a look at how their buying plans are stacking up so far in 2017.
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