When you come across an ad online with the title “How to Start Difficult Conversations About Cognitive Decline,” you may not immediately think of banking.
For Bank of America, however, their recent content strategy has progressed to highly coordinated native creatives and landing pages with how-to advice centered around the theme of family values:
- How to bring children into the family business
- How to talk to a loved one about financial management
- How to comfortably retire with a financial advisor
The banking behemoth is hitting home with their messaging.