Cyber Monday broke records this year with a 17% increase in online spending compared to last year bringing total online sales to just over 2B (comScore). The top advertisers all fought for the valuable eyes...and dollars...of the digital world. Below are the year's biggest winners, or you can download the list in its entirety here.
Creative is the lifeblood of any campaign, especially during the biggest e-commerce day of the year. Sprint topped our Black Friday list but this year's Cyber Monday Top Advertiser was Best Buy which explains them having the #2 & #3 creative by impression volume. Sprint's influence from the shopping weekend carried over to claim the #1 top creative. Download all of the top advertisers from the weekend here.
Another Black Friday has come and gone and we have the top 10 creatives by impression volume from the shopping holiday weekend. Sprint came in as the #1 Black Friday advertiser for 2014 (see the top 5 here or download the top 50 here) and also took 4 out of the top 10 creatives. T-Mobile ranked #8 overall and had 3 creatives in the top 10.
As another Cyber Monday has come and gone, the battle for conversions continues to grow each year. Last Monday, 12/1/14, total online purchases surpassed $2 billion for the first time in history (comScore). As we analyze the top advertisers from this monumental day in e-commerce, it’s no surprise that 3 of the top 10 digital advertisers fell into the retail category (see the top 5 in detail here or download the top 50 here). This year's e-commerce retailer offer included standard online purchases, option for in-store pick up, and even same day delivery when applicable, all vies to improve market share.
With enormous spend budgets, brands are all competing to reach the right consumer, in the right place, at the right time. But with all the noise seen online this past Monday, of these top retail advertisers who won the battle for the hungry Cyber Monday audience?
Everyone was fighting for a piece of the Black Friday pie this year but Sprint took the #1 spot as well as the #1 top creative by impression volume seen during the shopping holiday weekend. Verizon dropped from #1 in 2013 to #6 this year making way for Geoffrey, LLC (Toys"R"Us), Gap, Ford & Target to jump in the Top 5. See the top 5 below or download the top 50 here.
Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the world’s largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.