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Brand of the Week: The Home Depot

Ken Roberts

When it comes to digital advertising in the Home Improvement category, there's an 800-pound gorilla (The Home Depot) and a 400-pound gorilla (Lowe's). And then there's everyone else.

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This week, we're looking at The Home Depot and how they compete for share-of-voice against Lowe's and the other Home Improvement players.

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Topics: Home & Garden Category, Brand of the Week

Brand of the Week: Tempur Sealy

Jordan Kramer
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Mattress maker Tempur Sealy is said to be on the lookout for agency partners to handle its $65M yearly account. Desktop advertising currently consumes about a third of their digital budget across desktop, mobile and video - with desktop spend topping $250K during Q3. While direct buys are the favored purchasing method overall, consuming 65% share of their digital spend over the last thirty days, their desktop plan uses a different strategy.
 
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Topics: Home & Garden Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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