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Brand Spotlight: General Electric Appliances

By Jordan Kramer on Mar 2, 2018 3:01:55 PM

On the verge of Springtime, appliance companies are getting ready to release new models - and new ad campaigns. From March to June, companies in this sector execute a good portion of their ad budget targeting your microwave and washing machine upgrades. For GE Appliances (Haier), digital advertising will be a big part of meeting their goal of doubling the brand’s revenue over the next five years.
 
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As the brand invests heavily in a new appliance push, GE Appliances is also on the lookout for a new creative agency in North America. Here’s a look at how the brand has been advertising recently across digital.
 
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Brand of the Week: The Home Depot

By Ken Roberts on Jul 8, 2017 11:56:48 AM

When it comes to digital advertising in the Home Improvement category, there's an 800-pound gorilla (The Home Depot) and a 400-pound gorilla (Lowe's). And then there's everyone else.

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This week, we're looking at The Home Depot and how they compete for share-of-voice against Lowe's and the other Home Improvement players.

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Brand of the Week: Tempur Sealy

By Jordan Kramer on Dec 2, 2016 4:33:46 PM

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Mattress maker Tempur Sealy is said to be on the lookout for agency partners to handle its $65M yearly account. Desktop advertising currently consumes about a third of their digital budget across desktop, mobile and video - with desktop spend topping $250K during Q3. While direct buys are the favored purchasing method overall, consuming 65% share of their digital spend over the last thirty days, their desktop plan uses a different strategy.
 
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