It’s a New Year and with it comes new resolutions. At least, for the first couple months of 2018. Then it’s back to the usual habits and activities.
Don’t let your brand make the same mistake that your well-intentioned friends might. Make 2018 the year of lasting change when it comes to digital advertising. One easy way to form some healthy new ad habits—and break some bad old ones—is by leveraging some new or underused features in Pathmatics.
Pathmatics ad intelligence software provides users with reams of information on how brands advertise online across desktop, mobile, and video channels. If you’re just getting started with the software, there is a lot of data to familiarize yourself with. But once you feel comfortable with the platform, the real fun begins.
To start, you’ll want to benchmark some important data points. By benchmark, we mean you’ll want to determine and document a few key metrics using the software. Once you do, you can begin to formulate strategy using the information Pathmatics provides. Here’s how to begin benchmarking your data.
Thanks to advances in artificial intelligence, programmatic advertising takes guessing out of the equation and creates a smarter (automated) path to ad purchasing. Businesses everywhere are taking advantage; in fact, eMarketer estimates that programmatic display spending will hit roughly $33 billion in 2017.
But, to truly create a successful ad campaign, it takes more than winning the bid for ad space. Agile ad strategies are informed by real-time performance data, as compared to previous campaigns and your competitors.
Luckily, there are ad intelligence tools available to help you do just that (without the hours and hours of manual data pull).
That’s where Pathmatics comes in.
Pathmatics provides unique insights that deliver a proven competitive edge to brands, agencies, adtech companies, and publishers. If you’re new to Pathmatics, below we’ve included an inside look at key features of the platform.
Data is like water for forward-thinking companies: it keeps them alive, allowing them to outsmart the competition and seize opportunities.
But what happens when you’re drowning in it?
Ad intelligence platforms provide tons of useful data. But many don’t offer sensible functionality to help you make sense of all the information provided by the platform.
Data that’s poorly organized, confusing or hard to analyze is virtually useless.
That’s why Pathmatics built a Custom Alerts feature into its platform. This feature makes it possible to receive alerts about activity from specific advertisers, websites and ad networks in real-time. This makes it much more intuitive to parse through our data on 64,000 advertisers, 27,000 publishers, 700+ ad services and 32 million creatives.
This post breaks down how Custom Alerts make your data more accessible and useful.
Pathmatics gives brand managers a massive amount of data right at their fingertips. But volume of data isn’t enough. It must be used sensibly if you want to improve your digital advertising strategy.
Wouldn’t it be nice to know what a new ad would look like once live, or how a tried-and-true ad would look to a new audience on a new target site? Well, you can. And you can also export an image of exactly how this would look to show to your co-workers and managers.
We’ll take you through Pathmatics’ AdMocker tool step-by-step so you can get a better understanding of how your ads will display once launched. This ad preview tool shows you a mock up of any creative on almost any site you can think of. You can never be too prepared when a budget is on the line.
Pathmatics provides in-depth data on how brands advertise across desktop, mobile and video channels. You can both spy on your competitors and optimize your brand’s advertising strategy using this data. This is even easier to do in real-time with the Pathmatics Google Chrome extension.This post will walk you through how to get the most value out of the extension, which makes gathering ad intelligence simple. Note: You’ll need a Pathmatics account to use the Google Chrome extension.
Ad intelligence software is a significant investment, so you’d better make sure you’re getting the most out of it.
Pathmatics is no different. If you’re considering this solution—or already have an account—you want to see value from it as fast as possible.
This post is here to help. We’ll walk you through the steps you should take to hit the ground running with your Pathmatics account.
When you log into Pathmatics, you’re presented with tons of digital advertising data. That begs the question:
Where to begin?
The Pathmatics Dashboard is a great place to start setting up your personalized account. This Dashboard greets you when you log into your account. It tracks the advertisers, websites, and ad networks you’ve chosen to follow. When viewing the profile of any advertiser, website, or ad network, just click the “Follow” button and it’ll be added to your Dashboard.
The Dashboard is a brand manager’s best friend. It saves you time by presenting the most important data in nearly real-time, customized for your needs.
Below, we’ve outlined some ways to use the Dashboard profitably, so you can get the most out of Pathmatics as quickly as possible.