Thanks to advances in artificial intelligence, programmatic advertising takes guessing out of the equation and creates a smarter (automated) path to ad purchasing. Businesses everywhere are taking advantage; in fact, eMarketer estimates that programmatic display spending will hit roughly $33 billion in 2017.
But, to truly create a successful ad campaign, it takes more than winning the bid for ad space. Agile ad strategies are informed by real-time performance data, as compared to previous campaigns and your competitors.
Luckily, there are ad intelligence tools available to help you do just that (without the hours and hours of manual data pull).
That’s where Pathmatics comes in.
Pathmatics provides unique insights that deliver a proven competitive edge to brands, agencies, adtech companies, and publishers. If you’re new to Pathmatics, below we’ve included an inside look at key features of the platform.