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Do You Know About These Pathmatics Features?

Jordan Kramer

Thanks to advances in artificial intelligence, programmatic advertising takes guessing out of the equation and creates a smarter (automated) path to ad purchasing. Businesses everywhere are taking advantage; in fact, eMarketer estimates that programmatic display spending will hit roughly $33 billion in 2017. 

But, to truly create a successful ad campaign, it takes more than winning the bid for ad space. Agile ad strategies are informed by real-time performance data, as compared to previous campaigns and your competitors. 

Luckily, there are ad intelligence tools available to help you do just that (without the hours and hours of manual data pull).

That’s where Pathmatics comes in.

Pathmatics provides unique insights that deliver a proven competitive edge to brands, agencies, adtech companies, and publishers. If you’re new to Pathmatics, below we’ve included an inside look at key features of the platform.

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Topics: How to Get the Most Out of Pathmatics

How to Use Pathmatics Custom Alerts to Get Real-Time Intelligence on Your Competition

Jordan Kramer

Data is like water for forward-thinking companies: it keeps them alive, allowing them to outsmart the competition and seize opportunities.

But what happens when you’re drowning in it?

Ad intelligence platforms provide tons of useful data. But many don’t offer sensible functionality to help you make sense of all the information provided by the platform.

Data that’s poorly organized, confusing or hard to analyze is virtually useless. 

That’s why Pathmatics built a Custom Alerts feature into its platform. This feature makes it possible to receive alerts about activity from specific advertisers, websites and ad networks in real-time. This makes it much more intuitive to parse through our data on 64,000 advertisers, 27,000 publishers, 700+ ad services and 32 million creatives.

This post breaks down how Custom Alerts make your data more accessible and useful.

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Topics: How to Get the Most Out of Pathmatics

How to Build Effective Reports in Pathmatics

Ken Roberts

Pathmatics gives brand managers a massive amount of data right at their fingertips. But volume of data isn’t enough. It must be used sensibly if you want to improve your digital advertising strategy.

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Topics: How to Get the Most Out of Pathmatics

How to Use the Pathmatics AdMocker Tool

Jordan Kramer

Wouldn’t it be nice to know what a new ad would look like once live, or how a tried-and-true ad would look to a new audience on a new target site? Well, you can. And you can also export an image of exactly how this would look to show to your co-workers and managers.

We’ll take you through Pathmatics’ AdMocker tool step-by-step so you can get a better understanding of how your ads will display once launched. This ad preview tool shows you a mock up of any creative on almost any site you can think of. You can never be too prepared when a budget is on the line.

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Topics: How to Get the Most Out of Pathmatics

How to Use the Pathmatics Google Chrome Extension

Jordan Kramer

Pathmatics provides in-depth data on how brands advertise across desktop, mobile and video channels. You can both spy on your competitors and optimize your brand’s advertising strategy using this data. This is even easier to do in real-time with the Pathmatics Google Chrome extension. 

This post will walk you through how to get the most value out of the extension, which makes gathering ad intelligence simple. Note: You’ll need a Pathmatics account to use the Google Chrome extension.
 
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Topics: How to Get the Most Out of Pathmatics

How to Get the Most Out of Pathmatics in 5 Quick Steps

Ken Roberts

Ad intelligence software is a significant investment, so you’d better make sure you’re getting the most out of it.

Pathmatics is no different. If you’re considering this solution—or already have an account—you want to see value from it as fast as possible.

This post is here to help. We’ll walk you through the steps you should take to hit the ground running with your Pathmatics account. 

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Topics: How to Get the Most Out of Pathmatics

3 Ways to Get the Most Out of Your Pathmatics Dashboard

Ken Roberts

When you log into Pathmatics, you’re presented with tons of digital advertising data. That begs the question:

Where to begin?

The Pathmatics Dashboard is a great place to start setting up your personalized account. This Dashboard greets you when you log into your account. It tracks the advertisers, websites, and ad networks you’ve chosen to follow. When viewing the profile of any advertiser, website, or ad network, just click the “Follow” button and it’ll be added to your Dashboard.

The Dashboard is a brand manager’s best friend. It saves you time by presenting the most important data in nearly real-time, customized for your needs.

Below, we’ve outlined some ways to use the Dashboard profitably, so you can get the most out of Pathmatics as quickly as possible.

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Topics: How to Get the Most Out of Pathmatics

Page Skins and Mobile Video Tracking Now Available in Pathmatics AdRoutes

Jordan Kramer
We are excited to announce two new product features in Pathmatics AdRoutes: page skins and mobile video tracking. Spend and impression insights for these two new ad types allow for even greater transparency in the digital ecosystem. Now it’s even easier to spy on an advertisers complete takeover campaign, with real-timed data on all of the pieces. See below for an overview of page skins and mobile video tracking.
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Topics: Announcements, How to Get the Most Out of Pathmatics

Creative Spend and Impression Insights Now Available in Pathmatics AdRoutes

Jordan Kramer
Last week   we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.
 
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Topics: Announcements, How to Get the Most Out of Pathmatics

Aggregate Digital Data Now Available in Pathmatics AdRoutes

Jordan Kramer
 
We recently announced to our customers the release of an exciting new feature to our AdRoutes intelligence platform: the All tab! Now you are able to see a roll-up of an advertiser’s desktop, mobile+tablet, and pre-roll video activity in one place. See your competitor's cross-channel spend over time, see which sites they are targeting by device, and easily export the data to use for planning. 
 
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Topics: Announcements, How to Get the Most Out of Pathmatics

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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