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How to Get the Most Out of Pathmatics in 5 Quick Steps

Ken Roberts

Ad intelligence software is a significant investment, so you’d better make sure you’re getting the most out of it.

Pathmatics is no different. If you’re considering this solution—or already have an account—you want to see value from it as fast as possible.

This post is here to help. We’ll walk you through the steps you should take to hit the ground running with your Pathmatics account. 

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Topics: How to Get the Most Out of Pathmatics

3 Ways to Get the Most Out of Your Pathmatics Dashboard

Ken Roberts

When you log into Pathmatics, you’re presented with tons of digital advertising data. That begs the question:

Where to begin?

The Pathmatics Dashboard is a great place to start setting up your personalized account. This Dashboard greets you when you log into your account. It tracks the advertisers, websites, and ad networks you’ve chosen to follow. When viewing the profile of any advertiser, website, or ad network, just click the “Follow” button and it’ll be added to your Dashboard.

The Dashboard is a brand manager’s best friend. It saves you time by presenting the most important data in nearly real-time, customized for your needs.

Below, we’ve outlined some ways to use the Dashboard profitably, so you can get the most out of Pathmatics as quickly as possible.

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Topics: How to Get the Most Out of Pathmatics

Page Skins and Mobile Video Tracking Now Available in Pathmatics AdRoutes

Jordan Kramer
We are excited to announce two new product features in Pathmatics AdRoutes: page skins and mobile video tracking. Spend and impression insights for these two new ad types allow for even greater transparency in the digital ecosystem. Now it’s even easier to spy on an advertisers complete takeover campaign, with real-timed data on all of the pieces. See below for an overview of page skins and mobile video tracking.
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Topics: Announcements, How to Get the Most Out of Pathmatics

Creative Spend and Impression Insights Now Available in Pathmatics AdRoutes

Jordan Kramer
Last week   we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.
 
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Topics: Announcements, How to Get the Most Out of Pathmatics

Aggregate Digital Data Now Available in Pathmatics AdRoutes

Jordan Kramer
 
We recently announced to our customers the release of an exciting new feature to our AdRoutes intelligence platform: the All tab! Now you are able to see a roll-up of an advertiser’s desktop, mobile+tablet, and pre-roll video activity in one place. See your competitor's cross-channel spend over time, see which sites they are targeting by device, and easily export the data to use for planning. 
 
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Topics: Announcements, How to Get the Most Out of Pathmatics

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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