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Brand of the Week: Bark & Co.

By Jordan Kramer on Sep 22, 2017 1:40:40 PM

Can’t leave the pet store without a bag (or five) full of items you didn’t even go shopping for? You’re not the only one. Sales for the pet industry last year topped $66B, growing ten percent from 2015. It’s no wonder why large corporations like Nestle and Mars, Incorporated decided to get into the business of selling items for your precious pets.
 
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With consumers spending more on pets than ever before, the industry is expected to reach $96B by 2020. So, how are pet brands advertising online to reach this coveted, high-spending demographic? Here’s a look at how Bark & Co., maker of the BarkBox subscription service, is spending across digital. To download their entire ad strategy, download the latest Brand of the Week report here.
 
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