The Race to The White House: Who Won on Digital?

Jordan Kramer
Since Secretary Hillary Clinton formally announced her candidacy for President on April 12th, 2015, there has been $50 million dollars spent by both her and Donald Trump’s campaigns across digital channels. We won’t know until later on who the 45th President of the United States will be, but we do already know which candidate out-spent the other on digital throughout the course of the election.   As the results  of this historical Presidential election begin to unfold on Election Night, let’s take a look back at the digital side of the race to the White House along the way. Check out the infographic below detailing each candidate’s campaign spend across desktop, mobile, and video channels from April 1st, 2015 to November 7th, 2016. 
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Topics: How Ad Intelligence Can Boost Performance, Political Category

What The Presidential Candidates’ Digital Campaigns Look Like Hours Before Election Day

Jordan Kramer
This election is shaping up to be one of the most memorable ones in recent history - for better or for worse. We’ve looked at how both the Republican and Democratic parties have been advertising across digital channels leading up to the election, and have seen the candidates flip-flop in outspending each other. Over the last thirty days, the Hillary for America campaign has outspent the Donald J. Trump for President campaign across desktop, mobile/tablet, and video, with at least 80% spend share across all channels. In the thirty days prior, Trump, who was fairly quiet on digital before then, outspent Clinton on desktop and mobile by the same margins. This flip-flopping is representative of what has been a roller coaster of an election. 
With the race closer than ever, let's see how both candidates’ digital campaigns look hours prior to polling. Read on for a breakdown of how Hillary Clinton and Donald J. Trump are advertising across devices and don’t forget to vote tomorrow!
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Topics: How Ad Intelligence Can Boost Performance, Political Category

Brand of the Week: Donald J. Trump for President

Ken Roberts
Subscribe to our newest report -- The Brand of the Week!
In the spirit of the U.S. Election Season, we're watching the increase in advertising by the Donald J. Trump campaign.
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Topics: Political Category, Brand of the Week

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Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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