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Programmatic: Quantity and Quality?

Jordan Kramer

 

What percentage of your cross-channel media plan includes programmatic? Do the myths of programmatic buying, such as "subpar" quality, influence your planning? Last week, Pathmatics CEO Gabe Gottlieb spoke at MediaPost’s OMMA Conference in Los Angeles on the relationship between programmatic quantity and quality. Dispelling many of the current myths that programmatic placements are cheap, poor quality and not worth the investment; see how programmatic is on the rise - both up the page and in total spend and impressions across channels.
 
Check out the full presentation below and download the slides here.
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Topics: Advertising Campaigns, Strategy, Programmatic Buying

About Pathmatics

Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the worlds largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

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