November is only two months away, as is the upswing in Black Friday and holiday advertising. We looked back at what happened last year in the retail sector’s holiday advertising so you can apply these insights to this year’s strategies.
Brands are becoming increasingly more focused on mobile with Progressive Insurance taking the top spot for Mobile Web during Q2 in our Mobile Advertising Report. Heavy on their ad game, Progressive also ranked 12th in Desktop Advertising according to our data.
Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the world’s largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.