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Which Brands Spent the Most on Digital Advertising in Q1? We Have the Answer.

Jordan Kramer
The First Quarter is always marked by a ramp-up in advertising from the Health & Fitness category, a surge from the tax software industry, the continuance of Financial Services marketing to pay off those holiday gifts, and one of the largest sporting events of the year. Q1 2017 saw the same consistent trends spotted year after year, with the emergence of some new brands to grace the top ten ad spend rankings across devices.
 
Over $2.7 billion  was spent on digital advertising by the top 500 advertisers across devices, see which advertisers were spending the most in our exclusive report and read on for highlights.
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Topics: Reports

What Competitive Intelligence Could Teach Big Retailers This Holiday Season

Jordan Kramer

November is only two months away, as is the upswing in Black Friday and holiday advertising. We looked back at what happened last year in the retail sector’s holiday advertising so you can apply these insights to this year’s strategies.

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Topics: Top Advertisers, Reports, Strategy

Progressive Insurance Named Top Mobile Advertiser of Q2

Gabe Gottlieb

Brands are becoming increasingly more focused on mobile with Progressive Insurance taking the top spot for Mobile Web during Q2 in our Mobile Advertising Report.  Heavy on their ad game, Progressive also ranked 12th in Desktop Advertising according to our data.

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Topics: Top Mobile Advertisers, Reports

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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