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NRA Loads Digital Ads in Aftermath of Parkland Shooting

By Ken Roberts on Mar 27, 2018 11:32:00 AM

The National Rifle Association (NRA) boosted its paid digital advertising in the wake of the February 14th shooting at Marjory Stoneman Douglas High School in Parkland, Fla, as reported in the Chicago Tribune with Pathmatics data, as well as here, here, and hereWe thought we'd add some additional observations and data to the story.

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Fueled By The Current Political Climate, Top Publishers Use Social To Target New Readers

By Jordan Kramer on Jan 17, 2018 3:00:00 PM

Publishers using another publisher to increase brand awareness and expand readership? In an age where the political climate continues to make front-page news on a daily basis, this is the case with Facebook advertising. Top publishers are using the social platform to target new and returning users with their digital advertising campaigns.
 
Many of those publishers are focusing the majority of their digital ad budgets on social campaigns alone.
How does this look across some of the Nation’s top outlets that offer online subscriptions, like the New York Times, LA Times, and The Washington Post? Here’s a look at how those three publishers are incorporating social into their ad strategy, and how their strategy has evolved over time.
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