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Brand of the Week: Wix

Jordan Kramer
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Only a week to go before Super Bowl weekend falls upon Houston, Texas and most American’s television sets. Brands are ramping up closer to the big game this year, most likely in an attempt to not compete with the current political landscape. Some brands known for having Super Bowl ads every year, such as Toyota and Doritos, have pulled ads entirely in 2017. Wix.com is returning to the fifty yard line this year marking the brand’s third year of participation.
 
Last week, the website building software company debuted their new commercial on YouTube and Facebook featuring Jason Statham and Gal Gadot. The spot went on to serve as a desktop video creative for the brand that is still running today. With digital spend around $80K for that creative alone, read on for more insights of Wix’s strategy or click here to download the new Brand of the Week report.
 
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Topics: Brand of the Week, Software Category

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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