It goes without saying that here at Pathmatics, we like advertising. But we also like our blockbuster sci-fi movies (heck, our office features space travel posters). So what could be better than watching video ad tie-ins to the biggest blockbuster of all, "Star Wars: The Force Awakens"?
We called on some of our die-hard Star Wars fans and advertising aficionados to put on their movie critic hats and review their favorite—and not so favorite—brand tie-in video ads.
First up, we have CoverGirl's "Which Side Are You?" campaign, showcasing several bold looks from both the Light Side and the Dark Side. Musician Janelle Monáe asks, "Which side are you on?" This video had some of the strongest reactions of the group from "a bit of a stretch" to "hated!"