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How Does Pathmatics Work?

Jordan Kramer

You deserve to know how your ad intelligence solution gathers its data.

Most companies won’t tell you what’s behind their software, and we don’t blame them. If we weren’t sure our technology could effectively serve our customers, we wouldn’t either.

However, you should feel completely confident that an ad intelligence solution works in the way you expect. We can’t speak for the other solutions out there, but we can tell you exactly how Pathmatics works. To do that, you need to understand a little bit about the ad serving process.

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Topics: Why Pathmatics?

Why Pathmatics Believes in Complete Ad Transparency

Ken Roberts

Do you ever worry that your ads aren’t going to the right sites? Or that you’re not spending enough to keep up with your competitors? We’re sure you have if you’re a digital advertiser.

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Topics: Why Pathmatics?

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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