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How Does Pathmatics Work?

By Jordan Kramer on Aug 3, 2017 4:15:00 PM

You deserve to know how your ad intelligence solution gathers its data.

Most companies won’t tell you what’s behind their software, and we don’t blame them. If we weren’t sure our technology could effectively serve our customers, we wouldn’t either.

However, you should feel completely confident that an ad intelligence solution works in the way you expect. We can’t speak for the other solutions out there, but we can tell you exactly how Pathmatics works. To do that, you need to understand a little bit about the ad serving process.

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Why Pathmatics Believes in Complete Ad Transparency

By Ken Roberts on Jul 13, 2017 11:00:00 AM

Do you ever worry that your ads aren’t going to the right sites? Or that you’re not spending enough to keep up with your competitors? We’re sure you have if you’re a digital advertiser.

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