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The Case for Investing in Digital Advertising Intelligence Software

By Ken Roberts on Jun 12, 2018 6:16:59 AM

We’ll come right out and say it:

We’re making the case that you should buy ad intelligence software. We sell ad intelligence software, so we’re not going to pretend we’re impartial. Or trick you into reading an “unbiased” argument for ad intelligence software.

We’re really, really biased towards ad intelligence software. So biased that we’ve spent 8+ years to build the best ad intelligence software available today. We know ad intelligence software like ours can supercharge your paid advertising.

That’s why we don’t need tricks or gimmicks or subterfuge to make the case.

All we have are facts.

And the fact is, ad intelligence software will make you a whole lot of money.

Here’s why.

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Why Teams Find Pathmatics Easy to Use for Digital Advertising Intelligence

By Ken Roberts on Jun 7, 2018 7:56:56 AM

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a solution that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

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Why Pathmatics Is Simple and Cost-Effective to Implement

By Ken Roberts on Jun 5, 2018 12:48:39 PM

A recent study released by WalkerSands shows only 3% of marketers surveyed get full value out of their technology solutions.

That’s a problem. To remain competitive, you need solutions that are easy to use, but also delivers results. Sounds like a lot of professionals aren’t getting them.

Luckily, Pathmatics is both simple to implement and cost-effective to use. The result? You won’t be in the 97% of marketers who don’t see the full value of this solution. Here’s why.

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3 Reasons Why Brands Decide to Buy Pathmatics

By Ken Roberts on May 31, 2018 6:16:43 AM

Technology is a mission-critical piece of any modern marketing strategy. Based on the State of Marketing Technology report released by WalkerSands, 88% of respondents said they use at least one marketing technology (martech) tool on a “regular basis.”

So, if you’re in the market for an ad intelligence solution, how do you know which one is right for you? And because not all ad solutions are created the same, how do you know you’re selecting the right one?

In the case of Pathmatics, there are three reasons brands buy it.

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Why Top Brands Trust Pathmatics Data

By Ken Roberts on May 15, 2018 10:50:02 AM

Leading brands like Dotdash (formerly, Mindshare, YuMe, and many more rely on Pathmatics to inform its advertising strategy and monitor competitor activity.

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Why Pathmatics Makes the Most Sense

By Ken Roberts on May 3, 2018 11:27:05 AM

Digital ad spend is expected to reach $129.23 billion by 2021, says eMarketer. To stay competitive in the growing world of digital advertising, brands must use every resource at their disposal—especially ad intelligence.

Pathmatics provides brands with data and insights they need to inform, improve, and optimize brand strategy. Whether you’re an agency, advertiser, publisher, or ad tech company, our ad intelligence platform will supply you with the unique, actionable insights that deliver results.

Here’s why Pathmatics makes the most sense for your ad intelligence solution.

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Everything You Can Expect When You Sign Up for Pathmatics

By Jordan Kramer on Feb 16, 2018 10:00:00 AM

You did it. You’re finally in the club and have access to all the valuable advertising data and insights Pathmatics has to offer.

But, what’s next? What can you expect after you sign up? In this post we highlight everything you’ll experience after you’ve joined.

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What Are the Advantages of Pathmatics?

By Jordan Kramer on Feb 8, 2018 10:00:00 AM

It’s a valid question: What are the advantages of Pathmatics, a digital advertising intelligence tool?

We know what you’re really asking: Why should you pay for Pathmatics? Isn’t your digital advertising doing just fine?

If you're seeing solid returns from your digital advertising, this may not be for you.

But if you see the need for improvement, you should keep reading. Because there are several ways Pathmatics produces real ad spend ROI for brands. 

In this short article, we dive into these unique advantages that you can only get with Pathmatics. We'll also talk about why each one will help your brand excel in digital advertising.

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How Does Pathmatics Work?

By Jordan Kramer on Aug 3, 2017 4:15:00 PM

You deserve to know how your ad intelligence solution gathers its data.

Most companies won’t tell you what’s behind their software, and we don’t blame them. If we weren’t sure our technology could effectively serve our customers, we wouldn’t either.

However, you should feel completely confident that an ad intelligence solution works in the way you expect. We can’t speak for the other solutions out there, but we can tell you exactly how Pathmatics works. To do that, you need to understand a little bit about the ad serving process.

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Why Pathmatics Believes in Complete Ad Transparency

By Ken Roberts on Jul 13, 2017 11:00:00 AM

Do you ever worry that your ads aren’t going to the right sites? Or that you’re not spending enough to keep up with your competitors? We’re sure you have if you’re a digital advertiser.

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