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Why World-Class Onboarding and Support Matters When Purchasing an Ad Intelligence Tool

By Jordan Kramer on Aug 9, 2018 10:00:00 AM

The State of Marketing Technology 2017 study from WalkerSands shows 24% of marketers see implementation and integration as a challenge. 

While 24% doesn’t sound that significant, implementation is still an obstacle preventing brands from investing in an ad intelligence tool.

Think about it. What could be worse? You just spent all this money on a platform you thought would help your team build winning and effective campaigns, but nobody can figure out how to use it. 

Now, maybe not all digital ad intelligence platforms are difficult to implement, but they still take time. And the longer it takes to learn a new solution, the longer it takes to see results.

Read on to learn why customer support matters when purchasing an ad intelligence tool, and how Pathmatics provides the world-class onboarding you need for easy implementation.

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How to Show Executives the Value of Pathmatics

By Jordan Kramer on Aug 3, 2018 5:00:00 PM

As a marketer or advertiser, creative campaign ideas keep you up at night. Other items occupying your mind: competitive messaging, targeting the right audience...the list goes on.

So you get why an ad intelligence tool like Pathmatics will transform your advertising operation.

The question is, though: How will you sell it to your executive team?

What pain points keep leadership up at night? According to research from Kapost, “To best appeal to them [C-level executives], make the ROI proof points of your technology easily digestible and undeniable.” 

So, in the following post we’ve done just that. Read on for three key points to present to the C-suite to prove the impact of Pathmatics.

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Usage Guide: How to Get Started with Pathmatics in 15 Minutes or Less

By Jordan Kramer on Jul 26, 2018 10:00:00 AM

Welcome to Pathmatics! It’s time to gain some transparency into the world of digital advertising.

When you first start using any new technology, it can be overwhelming. At Pathmatics, we’re aware of that—and we’re here to walk you through the six simple steps to getting started with our tool. 

Here’s how to get started with Pathmatics’ key functionalities. In no time, you’ll be making smarter decisions about your digital advertising strategy.

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The Case for Investing in Digital Advertising Intelligence Software

By Ken Roberts on Jun 12, 2018 6:16:59 AM

We’ll come right out and say it:

We’re making the case that you should buy ad intelligence software. We sell ad intelligence software, so we’re not going to pretend we’re impartial. Or trick you into reading an “unbiased” argument for ad intelligence software.

We’re really, really biased towards ad intelligence software. So biased that we’ve spent 8+ years to build the best ad intelligence software available today. We know ad intelligence software like ours can supercharge your paid advertising.

That’s why we don’t need tricks or gimmicks or subterfuge to make the case.

All we have are facts.

And the fact is, ad intelligence software will make you a whole lot of money.

Here’s why.

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Why Teams Find Pathmatics Easy to Use for Digital Advertising Intelligence

By Ken Roberts on Jun 7, 2018 7:56:56 AM

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a solution that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

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Why Pathmatics Is Simple and Cost-Effective to Implement

By Ken Roberts on Jun 5, 2018 12:48:39 PM

A recent study released by WalkerSands shows only 3% of marketers surveyed get full value out of their technology solutions.

That’s a problem. To remain competitive, you need solutions that are easy to use, but also delivers results. Sounds like a lot of professionals aren’t getting them.

Luckily, Pathmatics is both simple to implement and cost-effective to use. The result? You won’t be in the 97% of marketers who don’t see the full value of this solution. Here’s why.

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3 Reasons Why Brands Decide to Buy Pathmatics

By Ken Roberts on May 31, 2018 6:16:43 AM

Technology is a mission-critical piece of any modern marketing strategy. Based on the State of Marketing Technology report released by WalkerSands, 88% of respondents said they use at least one marketing technology (martech) tool on a “regular basis.”

So, if you’re in the market for an ad intelligence solution, how do you know which one is right for you? And because not all ad solutions are created the same, how do you know you’re selecting the right one?

In the case of Pathmatics, there are three reasons brands buy it.

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Why Top Brands Trust Pathmatics Data

By Ken Roberts on May 15, 2018 10:50:02 AM

Leading brands like Dotdash (formerly, Mindshare, YuMe, and many more rely on Pathmatics to inform its advertising strategy and monitor competitor activity.

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Why Pathmatics Makes the Most Sense

By Ken Roberts on May 3, 2018 11:27:05 AM

Digital ad spend is expected to reach $129.23 billion by 2021, says eMarketer. To stay competitive in the growing world of digital advertising, brands must use every resource at their disposal—especially ad intelligence.

Pathmatics provides brands with data and insights they need to inform, improve, and optimize brand strategy. Whether you’re an agency, advertiser, publisher, or ad tech company, our ad intelligence platform will supply you with the unique, actionable insights that deliver results.

Here’s why Pathmatics makes the most sense for your ad intelligence solution.

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Everything You Can Expect When You Sign Up for Pathmatics

By Jordan Kramer on Feb 16, 2018 10:00:00 AM

You did it. You’re finally in the club and have access to all the valuable advertising data and insights Pathmatics has to offer.

But, what’s next? What can you expect after you sign up? In this post we highlight everything you’ll experience after you’ve joined.

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