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Top 3 Lessons from 2017 Every Advertiser Should Know

By Jordan Kramer on Feb 21, 2018 10:09:00 AM

The advertising industry hit more than $15 billion in spending in 2017, according to Pathmatics data. Apple cracked the top 10 advertisers list and evolving, cutting-edge platforms quickly became the new norm. 

Not sure which trends you should be paying attention to? We took a look at Pathmatics data over the past year and decoded need-to-know lessons learned from 2017.

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Everything You Can Expect When You Sign Up for Pathmatics

By Jordan Kramer on Feb 16, 2018 10:00:00 AM

You did it. You’re finally in the club and have access to all the valuable advertising data and insights Pathmatics has to offer.

But, what’s next? What can you expect after you sign up? In this post we highlight everything you’ll experience after you’ve joined.

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Introducing the Q4 2017 Top Advertisers Report

By Jordan Kramer on Feb 15, 2018 10:00:00 AM

Closing out the final quarter of 2017, the Financial Services category continued to dominate by relative frequency across display, mobile, and video digital advertising channels. Big ad spenders like LendingTree, Geico, Progressive, and Capital One led the charge targeting top sites like eBay, YouTube, and AOL. The Computers & Consumer Electronics category followed, looking to desktop and mobile video as the biggest part of their advertising campaigns while FinServ advertisers focused on display.

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Using Digital Ad Intelligence To Boost Performance

By Jordan Kramer on Feb 14, 2018 10:00:00 AM

To use ad intelligence or not use ad intelligence, how does this affect you and your day-to-day? You’ve launched your campaign, but how can you refine your direct and programmatic strategy to be more successful?

Today's marketers need to be agile and informed to stay ahead of the pack. Taking on another data source to understand digital trends and see which brands are advertising where requires time. But, a digital solution offers transparent way to streamline your competitive research and campaign reporting.

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Brand Spotlight: Visa

By Jordan Kramer on Feb 9, 2018 2:12:29 PM

Want to pay like a champion? Visa sure hopes so. The NFL sponsor ( since 1995) has been continuing campaigns featuring notable football stars leading up to the Super Bowl. The credit card company has been focusing much of their digital advertising efforts to promote their contactless, tap-to-pay service that allows you to “get back to football faster.” 
 
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As advertisers in the Financial Services category shift more dollars to social, brands like Visa are leading the way. Here’s a look at how Visa has been advertising over the last thirty days, and how their strategy compares to competitors within the space.
 
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What Are the Advantages of Pathmatics?

By Jordan Kramer on Feb 8, 2018 10:00:00 AM

It’s a valid question: What are the advantages of Pathmatics, a digital advertising intelligence tool?

We know what you’re really asking: Why should you pay for Pathmatics? Isn’t your digital advertising doing just fine?

If you're seeing solid returns from your digital advertising, this may not be for you.

But if you see the need for improvement, you should keep reading. Because there are several ways Pathmatics produces real ad spend ROI for brands. 

In this short article, we dive into these unique advantages that you can only get with Pathmatics. We'll also talk about why each one will help your brand excel in digital advertising.

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4 Key Features to Expect From Your Ad Intelligence Platform

By Jordan Kramer on Feb 7, 2018 10:00:00 AM

Whether it’s to build creative campaigns or spy on competitors, more and more brands are taking advantage of ad intelligence platforms to build smarter strategies. If you’re new to the market, finding a suitable platform can sometimes feel overwhelming. 

That’s where we come in. In this post, we highlight key features you should expect from your ad intelligence platform.

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Tech Companies Battle To Be December's Top Digital Ad Spender

By Jordan Kramer on Feb 2, 2018 10:00:00 AM

As the race to the holidays heated up during December 2017, brands from the Computers & Consumer Electronics Category began ramping up ad spend. While the Financial Services Category continued to lead overall by relative frequency across display, mobile, and video advertising channels, the tech companies weren’t far behind.

Between Google, Apple, and Samsung, chances are you came across an ad from one of the electronics giants during your holiday shopping in December.

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The Top 5 Auto Creatives of Q4

By Jordan Kramer on Feb 1, 2018 10:00:00 AM

Creative is the lifeblood of your digital campaign and is a crucial piece of your entire advertising strategy. Whether you’re running ads across digital or traditional media, the creative is the first impression you have on your prospective audience. That’s why it is important to know what other brands within your space are doing, so you can benchmark your own campaigns.
 
For the Auto category, nearly $237M was spent across display, mobile, and video during Q4 2017. Led by top brands like Ford, Toyota, Chevrolet, and Jeep, almost 90K creatives were released throughout the quarter. Here’s a look at the top five digital creatives from the category for Q4  by spend.
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Why It’s So Important For Brands to Have Data on Ad Creatives

By Jordan Kramer on Jan 31, 2018 10:00:00 AM

Ad intelligence software can tell you exactly how your competitors spend their advertising budget. But knowing what campaigns they spend their ad budgets on is equally important. 

Some ad intelligence solutions provide data on budgets and sites where brands advertise. But not a lot of them show you exactly what creatives they’re investing in.

This is a major ad intelligence blind spot. 

Brands need information on individual creatives. Without it, you miss out on opportunities to boost digital ad ROI. In fact, there are five big reasons why having data on creatives is essential in any ad intel solution.

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