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MINI Brand Spotlight: 3rd Concept Electric Vehicle and Spring Sales

By Jordan Kramer on Jul 13, 2018 12:30:00 PM

Automaker MINI, 100th on the list of top 500 advertisers, runs digital ads for several of its auto models. In the 12 months leading up to April 15, 2018, MINI spent over $4M on digital ads, releasing 746 new creatives.

Here's a look under the hood at MINI's overall digital strategy, and how it compares to competitors like Subaru, Fiat, and Honda Fit.

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Webinar: How To Stop Wasting Ad Dollars And Increase Market Share

By Jordan Kramer on Jul 7, 2018 10:00:00 AM

Wasting ad dollars is a top concern for today's brand and agency buyers. Join us this Tuesday, July 10th at 11am EST for a discussion on how digital advertising intelligence can bring visibility into your own ad buys and those of your competitors.

This type of intelligence empowers you to make the most informed, data-driven decisions for your company or client.

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Saving Face: How Facebook Has Refreshed Their Corporate Ad Messaging

By Jordan Kramer on Jul 6, 2018 12:30:00 PM

Facebook has been a fixture in the news since the last presidential election, with CEO Mark Zuckerberg appearing in front of Congress in Fall 2017 to answer questions regarding the flourishing of fake news and selling ads to Russian propaganda-ists.

It’s fair to say the social media giant isn’t having the smoothest year. Read on to see how Facebook is responding online with digital insights from their ad strategy over time.

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Brand Spotlight: NBA

By Jordan Kramer on Jun 29, 2018 3:44:16 PM

As trade deals heat up and free agency kicks off this weekend (Hi, Lebron!), the National Basketball Association (NBA) is back in the press. Last month, while gearing up for Finals, the brand appeared as number 27 on the Pathmatics' Top 500 US advertiser list (data pulled June 4, 2018). The day before Finals started on May 31, 2018, the NBA ran a YouTube takeover promoting games lasting potentially until June 17, 2018.

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  Let’s take a look at their digital advertising strategy and see what the sports organization has been up to over a recent 30-day period (May 6, 2018 - June 4, 2018).
 
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Which Brands Launched Big Social Campaigns This Week?

By Jordan Kramer on Jun 22, 2018 9:00:00 AM

As the summer solstice came and went, so did a number of social ad campaigns this past week. Top advertisers on Facebook mobile took advantage of the season, launching new campaigns to promote everything from discounted mobile phone plans to weekly grocery specials.
 
Here’s a peak at a couple of the biggest campaigns by spend and impressions released on social last week. This data is powered by our panel-based, social ad tracking intelligence - data our customers have access to daily, detailing any brand’s advertising strategy across device-types.
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May's Top Advertisers Across Device-Types

By Jordan Kramer on Jun 21, 2018 9:00:00 AM

Kicking off May of 2018, the Retail category dominated by relative frequency of impressions across display, mobile, social, and video digital advertising channels. Big ad spenders like WalMart, Target, Wish.com, and Amazon led the charge targeting top sites like Facebook and YouTube.

Almost 65% of digital ad spend for the Retail category in May was invested in social advertising. Chances are, if you are a Facebook user, you came across an ad for WalMart, Target, or Wish.com.

The Financial Services category followed, spending 54% of total monthly budget on desktop display and only 18% on social –which illustrates an entirely unique strategy and target community from the Retail category.

While Retail garnered 19.8 B relative impressions in May 2018, Financial Services wasn’t far behind with 17.7 B.

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Brand Spotlight: The Bouqs Company

By Jordan Kramer on Jun 15, 2018 5:30:00 PM

With the arrival of summer, the online floral market is in full bloom. 

The Bouqs Company is an online flower retailer that ships product directly from farm to consumer. After planting their first seed in 2012, the flower deliver startup has over $43 million in funding, and built a network of 100 farm partners in the U.S., Ecuador and Colombia.

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Prior to Bouqs, co-founder and CEO John Tabis spent six years working in Disney’s brand development department, where he learned “a strong community means a strong brand.”

“Building a strong community around your business gives you the opportunity to learn and grow from customer, partner and investor insights,” Tabis said in an interview with YEC (Young Entrepreneur Council). “The result: A strong, stable brand that breeds loyal consumers and consistently attracts new ones.”

As Bouqs continues to bloom into a top online flower retailer, let’s look into their digital advertising strategy, and find out just how community plays a defining role in The Bouqs Company.

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Why the Digital Advertising Industry Is Flooded with Bad Data—and What to Do About It

By Ken Roberts on Jun 14, 2018 10:40:12 AM

Face it, the ad industry is flooded with sub-par data. We all know it.

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The Case for Investing in Digital Advertising Intelligence Software

By Ken Roberts on Jun 12, 2018 6:16:59 AM

We’ll come right out and say it:

We’re making the case that you should buy ad intelligence software. We sell ad intelligence software, so we’re not going to pretend we’re impartial. Or trick you into reading an “unbiased” argument for ad intelligence software.

We’re really, really biased towards ad intelligence software. So biased that we’ve spent 8+ years to build the best ad intelligence software available today. We know ad intelligence software like ours can supercharge your paid advertising.

That’s why we don’t need tricks or gimmicks or subterfuge to make the case.

All we have are facts.

And the fact is, ad intelligence software will make you a whole lot of money.

Here’s why.

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Why Teams Find Pathmatics Easy to Use for Digital Advertising Intelligence

By Ken Roberts on Jun 7, 2018 7:56:56 AM

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a solution that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

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