A decade in, and the programmatic industry is still struggling with a number of long-standing issues around transparency. Years of brand safety concerns, outright fraud, and murky metrics have formed the foundations of an opaque system in need of an overhaul. Brands and consumers alike are pressing for change and greater clarity.
We are excited to announce the launch of an exclusive partnership with Kantar Media to power social advertising data into their suite of digital offerings. One of our goals has always been to promote transparency in digital advertising, and forging a relationship with one of the world's largest global media intelligence companies allows us to service even more marketers on a daily basis.
Social advertising data is crucial to the planning and execution of today’s media strategies. By incorporating this level of intelligence in your day-to-day, marketers are able to act and react more efficiently in the ever-changing digital landscape.
Did you know hidden programmatic advertising fees called “tech taxes” account for more than half of all programmatic spend? According to Warc, over $30 billion of the $63.4 billion spent on programmatic advertising went to technology vendors in 2017.
The lack of transparency in digital advertising has caused major brands to create their own in-house ad agencies. In fact, an Association of National Advertisers report shows that a full 35% of brands have brought programmatic in-house largely thanks to transparency concerns.
On top of that, Facebook, Google, Amazon and others are now competing to be the ad delivery platforms of the future, cutting into traditional agency lines of business. According to The Atlantic, 90% of the growth in digital advertising went to Facebook and Google alone in 2017.
While 24% doesn’t sound that significant, implementation is still an obstacle preventing brands from investing in an ad intelligence tool.
Think about it. What could be worse? You just spent all this money on a platform you thought would help your team build winning and effective campaigns, but nobody can figure out how to use it.
Now, maybe not all digital ad intelligence platforms are difficult to implement, but they still take time. And the longer it takes to learn a new solution, the longer it takes to see results.
Read on to learn why customer support matters when purchasing an ad intelligence tool, and how Pathmatics provides the world-class onboarding you need for easy implementation.
Summer 2018’s blockbusters have a common theme: each one builds on earlier franchises. The summer movie season, defined as the first Friday in May through Labor Day Weekend, is filled with characters most of us have seen before – whether animated, comic book hero, from a galaxy far away, or even…a dinosaur. And several of them also share a digital advertising strategy.
Read on to see how this summer’s top movies are advertising online with digital insights from each film’s ad strategy over time across device-types.
As a marketer or advertiser, creative campaign ideas keep you up at night. Other items occupying your mind: competitive messaging, targeting the right audience...the list goes on.
So you get why an ad intelligence tool like Pathmatics will transform your advertising operation.
The question is, though: How will you sell it to your executive team?
What pain points keep leadership up at night? According to research from Kapost, “To best appeal to them [C-level executives], make the ROI proof points of your technology easily digestible and undeniable.”
So, in the following post we’ve done just that. Read on for three key points to present to the C-suite to prove the impact of Pathmatics.
“We are thrilled to have William and Pushkar join the team at Pathmatics. They bring a deep understanding of strategic marketing, finance, data science, corporate development and analytics,” said Gabe Gottlieb, founder and CEO of Pathmatics. “As we grow the team globally and expand our relationships with agencies, advertisers and publishers we see this as the ideal time to expand our executive team to drive the next phase of growth for Pathmatics.”
Read on for more details from our recent press release.
Welcome to Pathmatics! It’s time to gain some transparency into the world of digital advertising.
When you first start using any new technology, it can be overwhelming. At Pathmatics, we’re aware of that—and we’re here to walk you through the six simple steps to getting started with our tool.
Here’s how to get started with Pathmatics’ key functionalities. In no time, you’ll be making smarter decisions about your digital advertising strategy.
This is good news if you’re a digital advertiser.
Think about it. Social networks make it possible for brands to connect with billions of consumers around the world.
But there’s one problem with having such a large audience. How are you supposed to measure the effectiveness of your campaigns?
That’s where Pathmatics comes in.
Read on to learn about Pathmatics social capabilities and how you can use these features to improve your social media advertising plan.