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Why Top Brands Trust Pathmatics Data

By Ken Roberts on May 15, 2018 10:50:02 AM

Leading brands like Dotdash (formerly About.com), Mindshare, YuMe, and many more rely on Pathmatics to inform its advertising strategy and monitor competitor activity.

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Why Digital Advertising Pros Should Be Using an Ad Intelligence Solution

By Ken Roberts on May 11, 2018 11:00:00 AM

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How to Use Pathmatics to Get the Right Performance Data

By Ken Roberts on May 9, 2018 11:00:00 AM

Data in digital advertising is everywhere. According to Salesforce’s Digital Advertising 2020 report, almost half of all advertisers in North America plan to increase their use of third-party data by 2019.

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Brand Spotlight: Lands' End

By Ken Roberts on May 5, 2018 12:01:35 PM

Following his first year as CEO, Jerome Griffith has already seen signs of improvement at Lands’ End. The Wisconsin-based clothing retailer posted its first 12-month profit since 2014 and recently announced plans to open 40 to 60 stores over the next five years.
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  As Lands’ End gears up for the summer, let’s take a look at their digital advertising strategy and see what the clothing retailer has been up to over a 30-day period (Mar. 21 - Apr. 19).
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Why All Digital Ad Solutions Are Not Created Equal

By Ken Roberts on May 4, 2018 2:08:48 PM

Not all digital ad solutions are created equal. So how do we know what tools to look for?

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Why Pathmatics Makes the Most Sense

By Ken Roberts on May 3, 2018 11:27:05 AM

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4 Common Mistakes Professionals Make When Choosing an Ad Intelligence Solution

By Ken Roberts on May 2, 2018 11:00:00 AM

Buying an ad intelligence solution is a smart decision for brands looking to take their digital advertising strategy to the next level. Ad intelligence solutions improve transparency, inform advertising strategy, and provide actionable insights into spend and performance.

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The Q1 2018 Top Advertisers Report

By Ken Roberts on Apr 30, 2018 11:03:00 AM

Kicking off the first quarter of 2018, the Financial Services category continued to dominate by relative frequency of impressions across display, mobile, and video digital advertising channels. You probably came across an ad for LendingTree, Geico, TurboTax, and H&R Block on sites like AOL, YouTube, and MSN.

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Why You Need to See the Specific Paths Your Digital Advertising Creatives Are Taking to Delivery

By Ken Roberts on Apr 26, 2018 11:00:00 AM

Do you know the paths your online ads take to reach your consumers? If not, you could be losing money.

Advertisers lost an estimated $7.4 billion to ad fraud in 2016, according to Forrester. This multi-billion-dollar scam happens when agencies, platforms, and buyers dupe brands into paying for useless online advertisements. Whether it’s reporting fake bot traffic numbers or ineffective ad placement, transparency in digital advertising has become a real issue.

To keep your brand from losing money to ad fraud, you need to know how and where your online ads are reaching the consumer. Here’s why.

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How Your Brand Can Get More Out of Facebook

By Ken Roberts on Apr 20, 2018 11:31:19 AM

Some brands are absolutely crushing it on Facebook. Coca-Cola, for instance, has more than 107 million likes on its Facebook page (that’s almost a third of the U.S. population!).

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