Can you guess how much Apple spends on the advertisements you see before you watch a YouTube video on your phone? An average of $2.7 million a month in 2017. Do you know how we know this? Because our ad intelligence platform tracks ad spend on mobile video devices for not just Apple, but thousands of other brands. And Pathmatics also tracks spending for desktop video, desktop display, mobile display, and Facebook.
Your brand may be missing a key piece of information on your competitors:
Their Facebook advertising spend.
Facebook made more than $40 billion in 2017 serving ads to more than two billion users. The social network allows you to laser-target ads to specific demographics. This makes Facebook rich territory for brands trying to get their message out.
No wonder Facebook advertising is popular with both B2B and B2C brands. If you're not using it, you should be. And your competitors might be doing so already.
That's where Facebook advertising intelligence comes in.
Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.
But, how do you craft the most impactful ad budget to align with your goals?
With the New Year, comes the return of Tax Season! While the Financial Services category is a continual leader on digital by spend and impressions, a few of its top brands have re-surfaced to get your attention. Both TurboTax and H&R Block made a resolution to target consumers online before W2’s hit your mailbox by breaking the top fifteen advertiser rankings by spend across device-types. For online tax filing companies, the yearly battle is just beginning.
Are you confident that your advertising plan will make an impact? With more noise than ever before online, it’s critical to serve up ads that differentiate in the right place at the right time.
Competitive intelligence is a crucial part of evaluating your own digital ad strategy and planning for the future. How else can you benchmark your campaigns to understand what true success means for your vertical?
Let's face it. Your competitors are already spying on your digital advertising strategy. How are you going to fight back in an ever increasing competitive space? As the world of digital continues to be complex and murky, you need tools that help you find transparency amongst the landscape.