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Why World-Class Onboarding and Support Matters When Purchasing an Ad Intelligence Tool

By Jordan Kramer on Aug 9, 2018 10:00:00 AM

The State of Marketing Technology 2017 study from WalkerSands shows 24% of marketers see implementation and integration as a challenge. 

While 24% doesn’t sound that significant, implementation is still an obstacle preventing brands from investing in an ad intelligence tool.

Think about it. What could be worse? You just spent all this money on a platform you thought would help your team build winning and effective campaigns, but nobody can figure out how to use it. 

Now, maybe not all digital ad intelligence platforms are difficult to implement, but they still take time. And the longer it takes to learn a new solution, the longer it takes to see results.

Read on to learn why customer support matters when purchasing an ad intelligence tool, and how Pathmatics provides the world-class onboarding you need for easy implementation.

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Takeovers & Social: How Summer Movie Blockbusters Are Strategizing on Digital

By Jordan Kramer on Aug 6, 2018 9:00:11 AM

Summer 2018’s blockbusters have a common theme: each one builds on earlier franchises. The summer movie season, defined as the first Friday in May through Labor Day Weekend, is filled with characters most of us have seen before – whether animated, comic book hero, from a galaxy far away, or even…a dinosaur.  And several of them also share a digital advertising strategy.

Read on to see how this summer’s top movies are advertising online with digital insights from each film’s ad strategy over time across device-types. 

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How to Show Executives the Value of Pathmatics

By Jordan Kramer on Aug 3, 2018 5:00:00 PM

As a marketer or advertiser, creative campaign ideas keep you up at night. Other items occupying your mind: competitive messaging, targeting the right audience...the list goes on.

So you get why an ad intelligence tool like Pathmatics will transform your advertising operation.

The question is, though: How will you sell it to your executive team?

What pain points keep leadership up at night? According to research from Kapost, “To best appeal to them [C-level executives], make the ROI proof points of your technology easily digestible and undeniable.” 

So, in the following post we’ve done just that. Read on for three key points to present to the C-suite to prove the impact of Pathmatics.

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Pathmatics Scales to Meet Unprecedented Demand and Grows Executive Team

By Jordan Kramer on Jul 27, 2018 10:00:00 AM

Our team is enthusiastic to announce the expansion of our leadership team as Pathmatics grows to solve more of the digital ad industry’s biggest issues. From recently adding social insights to our platform, to routinely delivering visibility and insights across the ad space, it is an exciting time for our team! Welcome aboard to William Merchan, Pathmatics' new CMO, and Pushkar  Choudhuri, CFO.

“We are thrilled to have William and Pushkar join the team at Pathmatics. They bring a deep understanding of strategic marketing, finance, data science, corporate development and analytics,” said Gabe Gottlieb, founder and CEO of Pathmatics. “As we grow the team globally and expand our relationships with agencies, advertisers and publishers we see this as the ideal time to expand our executive team to drive the next phase of growth for Pathmatics.”

Read on for more details from our recent press release.

Topics: Announcements
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Usage Guide: How to Get Started with Pathmatics in 15 Minutes or Less

By Jordan Kramer on Jul 26, 2018 10:00:00 AM

Welcome to Pathmatics! It’s time to gain some transparency into the world of digital advertising.

When you first start using any new technology, it can be overwhelming. At Pathmatics, we’re aware of that—and we’re here to walk you through the six simple steps to getting started with our tool. 

Here’s how to get started with Pathmatics’ key functionalities. In no time, you’ll be making smarter decisions about your digital advertising strategy.

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What Is Social Ad Intelligence (and Why Should You Care)?

By Jordan Kramer on Jul 20, 2018 5:08:02 PM

Nearly 1.5 billion daily active users logged on to Facebook last quarter. That’s almost 20% of the world’s population. 

This is good news if you’re a digital advertiser. 

Think about it. Social networks make it possible for brands to connect with billions of consumers around the world.

But there’s one problem with having such a large audience. How are you supposed to measure the effectiveness of your campaigns? 

That’s where Pathmatics comes in.

Read on to learn about Pathmatics social capabilities and how you can use these features to improve your social media advertising plan.

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MINI Brand Spotlight: 3rd Concept Electric Vehicle and Spring Sales

By Jordan Kramer on Jul 13, 2018 12:30:00 PM

Automaker MINI, 100th on the list of top 500 advertisers, runs digital ads for several of its auto models. In the 12 months leading up to April 15, 2018, MINI spent over $4M on digital ads, releasing 746 new creatives.

Here's a look under the hood at MINI's overall digital strategy, and how it compares to competitors like Subaru, Fiat, and Honda Fit.

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Webinar: How To Stop Wasting Ad Dollars And Increase Market Share

By Jordan Kramer on Jul 7, 2018 10:00:00 AM

Wasting ad dollars is a top concern for today's brand and agency buyers. Join us this Tuesday, July 10th at 11am EST for a discussion on how digital advertising intelligence can bring visibility into your own ad buys and those of your competitors.

This type of intelligence empowers you to make the most informed, data-driven decisions for your company or client.

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Saving Face: How Facebook Has Refreshed Their Corporate Ad Messaging

By Jordan Kramer on Jul 6, 2018 12:30:00 PM

Facebook has been a fixture in the news since the last presidential election, with CEO Mark Zuckerberg appearing in front of Congress in Fall 2017 to answer questions regarding the flourishing of fake news and selling ads to Russian propaganda-ists.

It’s fair to say the social media giant isn’t having the smoothest year. Read on to see how Facebook is responding online with digital insights from their ad strategy over time.

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Brand Spotlight: NBA

By Jordan Kramer on Jun 29, 2018 3:44:16 PM

As trade deals heat up and free agency kicks off this weekend (Hi, Lebron!), the National Basketball Association (NBA) is back in the press. Last month, while gearing up for Finals, the brand appeared as number 27 on the Pathmatics' Top 500 US advertiser list (data pulled June 4, 2018). The day before Finals started on May 31, 2018, the NBA ran a YouTube takeover promoting games lasting potentially until June 17, 2018.

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  Let’s take a look at their digital advertising strategy and see what the sports organization has been up to over a recent 30-day period (May 6, 2018 - June 4, 2018).
 
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