Data in digital advertising is everywhere. According to Salesforce’s Digital Advertising 2020 report, almost half of all advertisers in North America plan to increase their use of third-party data by 2019.
Not all digital ad solutions are created equal. So how do we know what tools to look for?
Buying an ad intelligence solution is a smart decision for brands looking to take their digital advertising strategy to the next level. Ad intelligence solutions improve transparency, inform advertising strategy, and provide actionable insights into spend and performance.
Kicking off the first quarter of 2018, the Financial Services category continued to dominate by relative frequency of impressions across display, mobile, and video digital advertising channels. You probably came across an ad for LendingTree, Geico, TurboTax, and H&R Block on sites like AOL, YouTube, and MSN.
Do you know the paths your online ads take to reach your consumers? If not, you could be losing money.
Advertisers lost an estimated $7.4 billion to ad fraud in 2016, according to Forrester. This multi-billion-dollar scam happens when agencies, platforms, and buyers dupe brands into paying for useless online advertisements. Whether it’s reporting fake bot traffic numbers or ineffective ad placement, transparency in digital advertising has become a real issue.
To keep your brand from losing money to ad fraud, you need to know how and where your online ads are reaching the consumer. Here’s why.