As the race to the holidays heated up during December 2017, brands from the Computers & Consumer Electronics Category began ramping up ad spend. While the Financial Services Category continued to lead overall by relative frequency across display, mobile, and video advertising channels, the tech companies weren’t far behind.
Between Google, Apple, and Samsung, chances are you came across an ad from one of the electronics giants during your holiday shopping in December.
Read the Full December Top Advertisers Report
Our monthly report covers the top digital advertisers across desktop, mobile, and video. Discover the top brands by spend and impressions across device-types and see strategy highlights.
- Holiday spending heats up.
- Progressive Insurance takes the lead on mobile.
- Tech giants Amazon, Samsung, and Google battle it out across digital.