Tech Companies Battle To Be December's Top Digital Ad Spender

Feb 2, 2018 10:00:00 AM

As the race to the holidays heated up during December 2017, brands from the Computers & Consumer Electronics Category began ramping up ad spend. While the Financial Services Category continued to lead overall by relative frequency across display, mobile, and video advertising channels, the tech companies weren’t far behind.

Between Google, Apple, and Samsung, chances are you came across an ad from one of the electronics giants during your holiday shopping in December.

Looking at the Computers & Consumer Electronics Category during the month of December, the majority of spend was on desktop display advertising. The device-type accounted for a third of the category’s digital spend, followed by desktop video advertising with just over 30% share.
 
Considering the category, it can be assumed that brands were looking for connected, tech-forward consumers which lent to an emphasis on social advertising for many of the top advertisers. Facebook mobile advertising consumed 20% of the category’s digital spend during the month, staying consistent with spend for the year.

Read the Full December Top Advertisers Report

December 2017 Top Advertisers Ebook Cover.png

Our monthly report covers the top digital advertisers across desktop, mobile, and video.  Discover the top brands by spend and impressions across device-types and see strategy highlights.

Highlights:

  • Holiday spending heats up.
  • Progressive Insurance takes the lead on mobile.
  • Tech giants Amazon, Samsung, and Google battle it out across digital.

 Download The Report

 


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Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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