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How to Increase Brand Visibility: 3 Strategies

Ken Roberts

It’s the question on the mind of marketers and advertisers everywhere: how do you make your brand stand out online?

With all the noise out there, attention comes at a price. Often, it’s a hefty one. The cost of digital ads alone has increased by 12 percent within the last two years.

Where do you secure brand placements? How much should you spend on them? What results does better brand visibility actually produce?

Effectively answer these questions and expect your brand to secure real lift, visibility and value from its outreach efforts. On the other hand, fail to answer these questions and you may be spending more money, time and energy for less result.

So how can you get better brand visibility?

Our research and proprietary data show that there are three major strategies.

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Topics: Advertising Campaigns, Ad Strategy, Brand Strategy

About Pathmatics

Pathmatics delivers video, display, mobile, tablet, & native ad intelligence to the worlds largest advertisers, agencies, publishers and ad tech providers. The company’s patent-pending PathSource Technology details the entire ad path a creative takes during the serving process, including all intermediaries. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

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