While Apple is not required to separate advertising expenses from its Selling, General and Administrative (SG&A) expenses, this may come as a blow to many industry competitors. If you’ve been closely monitoring Apple’s ad spend and are looking for a way around this new barrier, we can help you out.
Using Pathmatics proprietary data, we pulled Apple’s year-to-date digital advertising spend from January 1 to December 31, 2016. This data is for Apple’s digital advertising across desktop, mobile, and video combined. Enjoy.