Apple Won’t Disclose Its Advertising Spend—But We Will

Jordan Kramer

In 2015, Apple increased its ad spend by an enormous 50 percent for a record $1.8 billion. Then, in 2016—we don’t know. The company chose not to disclose its ad spend in its 2016 annual report.  

While Apple is not required to separate advertising expenses from its Selling, General and Administrative (SG&A) expenses, this may come as a blow to many industry competitors. If you’ve been closely monitoring Apple’s ad spend and are looking for a way around this new barrier, we can help you out. 

Using Pathmatics proprietary data, we pulled Apple’s year-to-date digital advertising spend from January 1 to December 31, 2016. This data is for Apple’s digital advertising across desktop, mobile, and video combined. Enjoy.

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Topics: How to Build More Effective Ad Campaigns, Computers & Consumer Electronics Category

Apple is spending far more than Samsung on digital ads

Jordan Kramer

Business Insider recently reported on Apple, Inc.’s digital advertising spend, and how it compares to rival Samsung's spend for the current year. Using data from Pathmatics, given exclusively to Business Insider, the desktop, mobile, and video strategies for the two brands were analyzed after Apple stopped disclosing its advertising spend in their latest annual report. While Apple’s digital spend has decreased YOY, they are still outspending Samsung by 179% on advertisements for competing products.

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Topics: How to Build More Effective Ad Campaigns, Computers & Consumer Electronics Category

Brand of the Week: Apple Inc.

Jordan Kramer
Subscribe to our newest report -- The Brand of the Week!
Last week, Apple Inc. made a huge announcement: a new MacBook Pro is coming out! The exciting news echoed across the internet, already skyrocketing pre-orders to make this the most popular MacBook Pro yet. From a new touch bar built into the keyboard, to its new slimmer design, and other bells & whistles - the new product has a lot of features to advertise.
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Topics: Computers & Consumer Electronics Category, Brand of the Week

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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