Brand of the Week: Hatchimals

Jordan Kramer
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Every few years, there is a toy that comes out before the holidays that makes you wonder, “Why didn’t I think of that?” Cue 2016’s hottest toy in the world: Hatchimals. Some may call it a Furby that hatches out of a fake egg, while others are just hoping that their children don’t ask for one for Christmas. The popular toy has been selling out of stores quickly, causing lines, headaches, and lots of driving around for those that are on a mission to find one. 
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Topics: Family & Parenting Category, Brand of the Week

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Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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