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Brand Spotlight: The Bouqs Company

By Jordan Kramer on Jun 15, 2018 5:30:00 PM

With the arrival of summer, the online floral market is in full bloom. 

The Bouqs Company is an online flower retailer that ships product directly from farm to consumer. After planting their first seed in 2012, the flower deliver startup has over $43 million in funding, and built a network of 100 farm partners in the U.S., Ecuador and Colombia.

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Prior to Bouqs, co-founder and CEO John Tabis spent six years working in Disney’s brand development department, where he learned “a strong community means a strong brand.”

“Building a strong community around your business gives you the opportunity to learn and grow from customer, partner and investor insights,” Tabis said in an interview with YEC (Young Entrepreneur Council). “The result: A strong, stable brand that breeds loyal consumers and consistently attracts new ones.”

As Bouqs continues to bloom into a top online flower retailer, let’s look into their digital advertising strategy, and find out just how community plays a defining role in The Bouqs Company.

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Brand of the Week: Hallmark Cards

By Jordan Kramer on Dec 15, 2017 1:02:08 PM

If your holiday cards aren’t already in the mail, Hallmark is trying to remind you t hrough their digital advertising campaigns that you can still send their Signature line of cards. The heavy hitting Gifts & Occasions brand began steadily increasing their digital spend following Thanksgiving to promote their holiday cards, Keepsake Ornaments, and Crayola products leading into the holidays.
 
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Where is the brand focusing their digital efforts? Check out the latest Brand of the Week report for their full strategy over the last thirty days and read on for insights.
 
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Brand of the Week: 1800Flowers

By Jordan Kramer on May 5, 2017 4:00:00 PM

With Mother’s Day fast approaching on May 14th, the race is on for online floral retailers to launch their largest campaigns of the year. In 2016, 1800Flowers spent $500K on desktop/display placements in the two weeks leading up to the holiday. This year, the brand started ramping up three weeks before Mother’s Day, dropping nearly six figures in the three days from Monday, April 24th to Wednesday, April 26th. That’s fifty percent of their total display spend from the month prior.
 
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For 1800Flowers, display advertising is everything - consuming 90% of the brand’s digital spend from March to April. Read on for more insights from their display strategy, and download the full Brand of the Week analytics report here
 

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How Online Floral Retailers Were Advertising For Mother's Day

By Jordan Kramer on May 26, 2016 2:35:51 PM


 

May flowers have been blooming, especially in creatives targeted for Mother’s Day earlier this month. Ranking as the top holiday for floral companies, even beating out Valentine’s Day, there are plenty of consumer dollars to be fought over. An estimated  $21.4B was spent on moms in 2016 in the US, compared to the $19.7B spent on Valentine’s Day. $2.4B of Mother's Day spend went to flowers, or about $29 per person. Online floral retailers live for this day, dumping copious amounts of ad dollars into creatives, across all channels, to grab your attention.
 
The Bouqs Company, a relative newcomer in the space, recently closed their  Series B round and made their largest digital advertising push to date for Mother's Day 2016. Veterans 1800Flowers and ProFlowers continued to make a huge impact, per usual. Here’s a look at how these three companies were advertising in the two weeks leading up to the holiday on desktop.
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5 Valentine's Day Advertisers That Met Their Match Online

By Jordan Kramer on Feb 23, 2016 4:11:52 PM


Valentine’s Day advertising is always fun to watch. It starts slow, then ramps up with new daily creatives, reminding hopeful customers just how many days they have left to buy chocolates, flowers, jewelry, and other gifts. (Or, for some brands, assuring them that they can still find love.)
 
While the same top advertisers usually vie each year, what’s interesting is where those advertisers are spreading their money online. What sites are they going after and how are they buying impressions on those sites?

We looked at brands whose desktop display advertising not only spiked leading up to the holiday, but  also had a single site at the "heart" of their spikes. For the five advertisers featured below, a significant share of each of their pre-Valentine’s Day surges was attributed to a push on a single site.
 
Check out the details for these five brands: which sites, how they purchased impressions, plus their creatives and flight dates.
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