Valentine’s Day advertising is always fun to watch. It starts slow, then ramps up with new daily creatives, reminding hopeful customers just how many days they have left to buy chocolates, flowers, jewelry, and other gifts. (Or, for some brands, assuring them that they can still find love.)
While the same top advertisers usually vie each year, what’s interesting is where those advertisers are spreading their money online. What sites are they going after and how are they buying impressions on those sites?
We looked at brands whose desktop display advertising not only spiked leading up to the holiday, but also had a single site at the "heart" of their spikes. For the five advertisers featured below, a significant share of each of their pre-Valentine’s Day surges was attributed to a push on a single site.
Check out the details for these five brands: which sites, how they purchased impressions, plus their creatives and flight dates.