Some brands are absolutely crushing it on Facebook. Coca-Cola, for instance, has more than 107 million likes on its Facebook page (that’s almost a third of the U.S. population!).
Starbucks has more than 37 million likes, and Nike has more than 30 million too.
And for these brands it’s not just about likes. They are also building an engaged, invested community of advocates.
So, how can your brand follow suit and start getting more out of Facebook?
Obviously, you’re probably not going to see 30 million likes overnight; however, there are tactics to elevate your presence with the right audience, and hopefully win over your next consumer using Facebook.