Did you know that, for the first time ever, desktop and mobile ad revenue exceeded TV spend in 2016?
So, you might be wondering, how are the highest spenders making the most of a hefty ad budget? Thanks to native ad intelligence, our team was able to identify trends and behavior of top advertisers over the course of Q3.
Starting with budget, Samsung and Procter & Gamble spent far more than other brands (roughly $80 million and $59 million, respectively). These two ad giants were followed by Hulu ($39 million), Geico ($36 million), and PepsiCo, Inc. ($35 million).
To uncover trends and commonalities across these leading spenders, we did an analysis of each advertiser profile using Pathmatics. (If you’re not familiar, an advertiser profile includes top creatives, daily spend and impressions, top sites, site spend share, and more.)
Read on for the top lessons you can apply to your 2018 ad plan.