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The Ad Preview Tool You Need in Your Arsenal

Jordan Kramer
We all like to see something first before we commit our dollars to purchasing, the same goes with ad placements. What will your creative look like on a specific website? How does the creative mesh with the look and feel of the site’s branding? Time to stop using Photoshop and start using the Pathmatics AdMocker. This free ad preview tool allows you to make ad mock-up presentations quickly and easily to send off your clients. See how with three easy steps.
 
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Topics: How to Build More Effective Ad Campaigns

Which Brands Are Back Advertising on YouTube?

Jordan Kramer
In early Spring, amidst concerns about ads ending up next to extremist content, many large brands began pulling their ads from YouTube. Considering that YouTube was the top digital site during Q1, speculation ensued about the longevity of a brand boycott with a top publisher. While the boycott was dramatized, Pathmatics data (as featured in Digiday) showed that overall ad spend on the site was still consistent, and little impact had been felt from Google’s prized video site.
 
But where do the brands stand now? Digiday and Wall Street Journal recently used Pathmatics data to report on the brands that have recently returned to the most dominant video site. Here's a look at the top brands currently spending on YouTube, and a close-up look at a brand that pulled their ads entirely before returning to the site this month.
 

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Topics: How to Build More Effective Ad Campaigns

How to Effectively Restructure Your PPC Display Account in 4 Steps

Jordan Kramer

Whether you’ve just inherited a new account, or you’re now in a position to make crucial account decisions, you may be thinking about an account restructure. This isn’t something you enter lightly. Shifting a PPC account around can dramatically affect the campaign’s metrics, but not always in a positive way.

So naturally, you need to make sure you don’t miss a beat. From pinpointing the true issues with the current structure, to building out a new plan, each step is pivotal to your success on the account.

No worries, you can handle it. But just to make sure you stay on track, here are the 4 major steps to restructuring a PPC account.

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Topics: How to Build More Effective Ad Campaigns

Choosing the Best Websites to Advertise On — Part 1, Getting Started

Jordan Kramer

It has never been more important to determine which sites your brand advertises on.

For one thing, transparency into where your ads appear is critical, as ad networks find themselves under fire for placing brand ads next to hateful content online.

Second, audiences are becoming much more selective about the advertising they consume. In fact, 81% of consumers have closed a browser or exited a webpage because of an ad, according to HubSpot data. 

This means that placing your ads on the right sites is more important than ever. 

But current ad platforms make this extremely difficult. The industry is facing a serious crisis because many ad networks can’t guarantee where ads will be placed. The damage to brand equity and company perception can be immense when ad placements don’t align with brand goals. 

And good luck actually deciding strategically where to put your ads based on legitimate, useful data.

That is, unless you have an ad intelligence solution.

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Topics: How to Build More Effective Ad Campaigns

The Biggest 2017 Challenges for Digital Advertisers and How to Tackle Them

Jordan Kramer

The digital advertising space is constantly changing, yet some challenges remain the same. Have ad blockers presented a problem for you in the past? Well, that’s not going away anytime soon. Ad costs getting a little too high over the last few years? Don’t expect that to change.

Here’s what you can expect as a digital advertiser in 2017, and how you can tackle these problems head-on during the second half of the year.

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Topics: Industry Trends, How to Build More Effective Ad Campaigns

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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