Even traditional brick-and-mortar retailers have accepted that consumers take to the internet before making a purchase.
Curious to see if a competitor has a better price? Google it. Looking for a similar product in a different color? Once again, Google has the answer.
It’s no wonder that text ads are a staple in any marketing strategy. In fact, it’s critical to make your brand available when consumers are searching for it.
If you need a quick refresher on text ads, below is a sample ad that appears when searching for “athletic wear.”
While text ads are necessary, you can take your advertising strategy to the next level with display advertising.
Display ads are the branded banners and sidebar placements you see on almost every website. Below is a sample display ad currently running on Amazon.
Display ads are more visually appealing than text ads, and appear when and where your buyer is already reading or shopping. Interested? Read on for more information on why display ads work and a few best practices to get you started.