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Top 3 Lessons from 2017 Every Advertiser Should Know

By Jordan Kramer on Feb 21, 2018 10:09:00 AM

The advertising industry hit more than $15 billion in spending in 2017, according to Pathmatics data. Apple cracked the top 10 advertisers list and evolving, cutting-edge platforms quickly became the new norm. 

Not sure which trends you should be paying attention to? We took a look at Pathmatics data over the past year and decoded need-to-know lessons learned from 2017.

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Introducing the Q4 2017 Top Advertisers Report

By Jordan Kramer on Feb 15, 2018 10:00:00 AM

Closing out the final quarter of 2017, the Financial Services category continued to dominate by relative frequency across display, mobile, and video digital advertising channels. Big ad spenders like LendingTree, Geico, Progressive, and Capital One led the charge targeting top sites like eBay, YouTube, and AOL. The Computers & Consumer Electronics category followed, looking to desktop and mobile video as the biggest part of their advertising campaigns while FinServ advertisers focused on display.

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Tech Companies Battle To Be December's Top Digital Ad Spender

By Jordan Kramer on Feb 2, 2018 10:00:00 AM

As the race to the holidays heated up during December 2017, brands from the Computers & Consumer Electronics Category began ramping up ad spend. While the Financial Services Category continued to lead overall by relative frequency across display, mobile, and video advertising channels, the tech companies weren’t far behind.

Between Google, Apple, and Samsung, chances are you came across an ad from one of the electronics giants during your holiday shopping in December.

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The Top 5 Auto Creatives of Q4

By Jordan Kramer on Feb 1, 2018 10:00:00 AM

Creative is the lifeblood of your digital campaign and is a crucial piece of your entire advertising strategy. Whether you’re running ads across digital or traditional media, the creative is the first impression you have on your prospective audience. That’s why it is important to know what other brands within your space are doing, so you can benchmark your own campaigns.
 
For the Auto category, nearly $237M was spent across display, mobile, and video during Q4 2017. Led by top brands like Ford, Toyota, Chevrolet, and Jeep, almost 90K creatives were released throughout the quarter. Here’s a look at the top five digital creatives from the category for Q4  by spend.
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Ebook: How To Build More Effective Ad Campaigns

By Jordan Kramer on Jan 18, 2018 10:00:00 AM

For agency and brand advertisers alike, the goal is always to create compelling, successful digital campaigns that reach your target audience.

But, how do you build the most effective ad campaigns?

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A Guide to Display Ads: Why They Work and How to Start

By Jordan Kramer on Jan 11, 2018 3:30:00 PM

Even traditional brick-and-mortar retailers have accepted that consumers take to the internet before making a purchase. 

Curious to see if a competitor has a better price? Google it. Looking for a similar product in a different color? Once again, Google has the answer.

It’s no wonder that text ads are a staple in any marketing strategy. In fact, it’s critical to make your brand available when consumers are searching for it. 

If you need a quick refresher on text ads, below is a sample ad that appears when searching for “athletic wear.”

While text ads are necessary, you can take your advertising strategy to the next level with display advertising.   

Display ads are the branded banners and sidebar placements you see on almost every website. Below is a sample display ad currently running on Amazon.

Display ads are more visually appealing than text ads, and appear when and where your buyer is already reading or shopping. Interested? Read on for more information on why display ads work and a few best practices to get you started. 

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Inside Data on November's Top Digital Advertisers

By Jordan Kramer on Jan 10, 2018 4:00:00 PM

November always represents a big time in digital advertising, mostly due to the shopping holidays that fall during that time. Black Friday and Cyber Monday continue to break records for online sales year after year, marking an important and crucial moment for brands to target with their digital dollars. This year was no exception for retailers, electronics brands, and financial services advertisers.
 
Financial services is a consistent leader in terms of digital ad spend across device-types, and the category ranked number one by relative impressions for desktop display and mobile web. Where are Financial Services brands not putting their money? Video. Consumer electronics and software advertisers are beginning to dominate video on both desktop and mobile, with FinServ falling past other categories including Food & Drink, Arts & Entertainment, Auto, and Telecom. 
 
Here’s a look at top-level highlights from our newly released November Top Advertisers report detailing the top brands by spend and impressions across display, mobile, and video.
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3 Most Popular Websites to Advertise On in 2017

By Jordan Kramer on Jan 9, 2018 10:00:00 AM

According to Recode, advertisers spent $209 billion on digital advertising worldwide in 2017 (that’s 41% of the market!). 

So, the question is: Where are brands allocating the most digital budget? Which sites are reaping the most profits? We analyzed Pathmatics data to feature three of the most popular websites for digital advertising in 2017 (from January 1, 2017 - December 26, 2017, to be exact).

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Our 5 Favorite Ads from 2017

By Jordan Kramer on Jan 2, 2018 11:30:00 AM

Top brands used advertising in 2017 to inform, entertain, educate, inspire, and of course, sell in new and inventive ways. After all, advertisers are up against more noise than ever, and consumers have the power to pay attention or click away. 

The result? Many creative, impactful advertising campaigns.

There were a few ads that truly stood out to us in 2017. Below, we’ve featured five of our favorite video ads. (Keep in mind: This is just our shortlist of favorites. The list of thoughtful ads from 2017 goes on.) Regardless, if you’re looking for a bit of inspiration or a new direction for your 2018 advertising, we suggest starting here.

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Introducing the Q3 2017 Top Advertisers Report

By Jordan Kramer on Dec 28, 2017 11:00:00 AM

Over the course of Q3, the top 500 advertisers spent upwards of $3.3 billion on digital advertising across all devices. That’s an increase of more than a half million dollars as compared to Q2 spend. 

Interested to see which advertisers and industries are upping the ante? 

We recently released the Q3 Top Advertisers Report, featuring top digital spenders across desktop, mobile, and video—all compiled using the Pathmatics data. In addition to quarterly highlights, here’s what you can expect in the report:

  • Q3’s Top Display Advertisers
  • Q3’s Top Mobile Spenders
  • Q3’s Top Desktop Video Spenders

The Pathmatics team compiled this report so that, as advertisers and publishers, you can craft more informed, data-driven strategies heading into the New Year.

You can download the report here or read on for key highlights and takeaways.

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