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This Week in Digital: October 21st Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

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Topics: How to Build More Effective Ad Campaigns

This Week in Digital: October 14th Rollup

Jordan Kramer

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

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Topics: How to Build More Effective Ad Campaigns

3 Examples of Ad Creatives That Work

Ken Roberts

The most important part of any advertising strategy is, of course, the ad itself. Regardless of placement, your ad will fight an uphill battle for attention alongside thousands of other creatives in the marketplace. You have only a moment to catch consumer attention, and make a lasting impression (literally).

So, how are top advertisers breaking through the noise?

We used Pathmatics to assess popular creatives by number of impressions, and identify why they’re effective. As best practices, we wholeheartedly agree with three simple rules for successful ads courtesy of Think With Google: Be compelling. Be concise. Be clear.

Below are three examples of ad creatives that work (and why they work). Each ad featured below made Pathmatics’ list of top creatives for each individual brand over the last 12 months.

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Topics: How to Build More Effective Ad Campaigns

Which Brands Are Spending the Most on Mobile Advertising? Here Are the Top Five.

Jordan Kramer
For some brands, mobile advertising is crucial to keying into their target audience. For others, the device-type represents a small slice of a cross-device strategy looking to touch consumers from every online format. Overall, $80B was spent on mobile advertising globally in 2016, and that number is expected to rise 31 percent in 2017.
 
Which brands have spent the most on mobile advertising during the first half of 2017? Here are the top five.
 
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Topics: How to Build More Effective Ad Campaigns

Advertisers Are Kicking Off for Football Season

Jordan Kramer
We see it every year, once NFL regular season returns to taking over your Sundays (and Thursdays…and Mondays), the big brands can’t help but to take advantage of the opportunity. Some advertisers take the official sponsorship route, while others use avenues to communicate a game-time message without paying the extra dollars. 
 
Here’s a look at some of the best creatives we’ve seen so far this season.
 
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Topics: How to Build More Effective Ad Campaigns

Sessions We Look Forward to at Shop.org 2017

Ken Roberts

Pathmatics will be exhibiting at Shop.org 2017 in LA.  (Schedule a meeting to learn more about using digital advertising intelligence to meet your marketing and merchandising goals.)

There's almost too much to choose from, but I’ve looked over the agenda and these are the sessions that I'm looking forward to the most.  

Note: I’ve put the initial times and stages in the information below, but some of these sessions may repeat on both days, so check the agenda. And there's some overlap in times, so choose wisely!

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Topics: How to Build More Effective Ad Campaigns

How Are Retailers Buying Across Digital? Not Programmatically.

Jordan Kramer
From June 2016 to June 2017, only 38% of Retail advertisers bought programmatic ad placements, accounting for a mere eight percent of spend for the category. Surprised? Retailers have historically preferred going direct to publishers for media buys, while running highly targeted campaigns. During H1 of 2017, nearly three quarters of spend for the Retail category across desktop, mobile, and video was direct - up ten percent YOY.
 
Which brands are spending the most via direct buys? And, are any larger brands utilizing programmatic? Let's take a look.
 
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Topics: How to Build More Effective Ad Campaigns, Retail Category

Advertising in the Wake of Natural Disasters

Jordan Kramer
The last couple weeks have been trying for everyone across the US as we anxiously watched areas in Texas and Florida get rocked by history-making hurricanes. As emotions run high, some brands have used digital advertising campaigns to raise awareness for disaster relief. Big publishers have also pitched in with partnerships to provide ad space for organizations to bring more attention to the relief efforts.
 
Here are some of the most emotional creatives we’ve come across, created with intent to raise money and awareness for those affected by Hurricane Harvey and Irma. To find out ways you can assist with relief efforts, check out this list from Newsday here.
 
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Topics: How to Build More Effective Ad Campaigns

Meet the Top 10 Digital Ad Spenders in 2017 So Far

Jordan Kramer
We are now over halfway through 2017, and marching towards the end of Q3. Big brands have executed a good portion of their advertising budgets already, while some may be waiting for the upcoming holiday season to kick spending into full gear.
 
Which brands have had the biggest advertising budgets so far in 2017? Using Pathmatics’ digital advertising intelligence platform, we compiled the top ad spenders across desktop display, mobile display, desktop video, and mobile video for the first half of 2017. 
 
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Topics: How to Build More Effective Ad Campaigns

The Ad Preview Tool You Need in Your Arsenal

Jordan Kramer
We all like to see something first before we commit our dollars to purchasing, the same goes with ad placements. What will your creative look like on a specific website? How does the creative mesh with the look and feel of the site’s branding? Time to stop using Photoshop and start using the Pathmatics AdMocker. This free ad preview tool allows you to make ad mock-up presentations quickly and easily to send off your clients. See how with three easy steps.
 
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Topics: How to Build More Effective Ad Campaigns

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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