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What Competitive Intelligence Could Teach Big Retailers This Holiday Season

Jordan Kramer

November is only two months away, as is the upswing in Black Friday and holiday advertising. We looked back at what happened last year in the retail sector’s holiday advertising so you can apply these insights to this year’s strategies.

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Topics: Top Advertisers, Reports, Strategy

Programmatic: Quantity and Quality?

Jordan Kramer

 

What percentage of your cross-channel media plan includes programmatic? Do the myths of programmatic buying, such as "subpar" quality, influence your planning? Last week, Pathmatics CEO Gabe Gottlieb spoke at MediaPost’s OMMA Conference in Los Angeles on the relationship between programmatic quantity and quality. Dispelling many of the current myths that programmatic placements are cheap, poor quality and not worth the investment; see how programmatic is on the rise - both up the page and in total spend and impressions across channels.
 
Check out the full presentation below and download the slides here.
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Topics: Advertising Campaigns, Strategy, Programmatic Buying

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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