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What Competitive Intelligence Could Teach Big Retailers This Holiday Season

Jordan Kramer

November is only two months away, as is the upswing in Black Friday and holiday advertising. We looked back at what happened last year in the retail sector’s holiday advertising so you can apply these insights to this year’s strategies.

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Topics: Top Advertisers, Reports, Strategy

Top Financial Services Advertising Techniques in Q2

Jordan Kramer

Digital advertising is a major acquisition channel for financial service brands, from tax services to credit card providers, and each brand has heavy competition. The industry alone spent $307 million on desktop advertising in Q2 of 2016, which encompasses the end of tax season, according to Pathmatics data.

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Topics: Top Advertisers, Advertiser Reports

November's Top Digital Advertisers 2015

Jordan Kramer

Finished your holiday shopping early? Chances are you purchased gifts during the month of November when advertisers, especially retailers, teased out Black Friday and Cyber Monday deals.  With the biggest ecommerce shopping day officially on record, overall sales are up and our top advertisers report for the month of November reflects just that.  Holiday advertisers climbed up the rankings and the 'Financial Services' category reclaimed the top spot across desktop, mobile, and video.  We also detected increased usage of ad networks for video impression purchases, scaling back the percentage of direct purchases from October.

See below for the purchase channel breakdown of the top 500 desktop and video advertisers, as well as the top advertising categories and highlights.  Download all of November's top digital advertisers, including top direct advertisers, here.

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Topics: Top Advertisers

October's Top Digital Advertisers 2015

Jordan Kramer

The start of Q4 means the start of the ad sprint to NYE. Capitalizing on a rebounding economy and an upcoming holiday season, advertisers are getting more agressive with their plays, and the results are paying off.  The new online shopping deals site Jet.com just launched in July and within 3 months soared to the top of our top advertisers rankings.  Hotel groups are using video creatives to pull on your emotions and convince you that your wedding proposal needs to happen next to their pool. Auto dealerships are partnering with boutique ad networks that target their specific audience needs and ramping up digital activity - mostly on desktop and mobile.  

See below for the purchase channel breakdown of the top 500 desktop and video advertisers, as well as the top advertising categories and highlights.  Download all of October's top digital advertisers, including top direct advertisers, here.

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Topics: Top Advertisers

September's Top Digital Advertisers 2015

Jordan Kramer

Fall is here and so is football, basketball and a new season of television (#tgit anyone?).  With that, it is also a new season for advertisers changing up our top 10 rankings across desktop, mobile, and video.  Between fantasy sports dominating every game you watch, to auto companies gearing up for an end-of-the-year push, and fall TV shows vying for your attention, be sure to download all of the top digital advertisers here.

Direct purchases jumped 11% on desktop and a new advertising category climbed to the top. Financial Services continues to dominate mobile by way of auto insurance and credit card ads. Video impressions continue to be purchased primarily through direct channels with Google Adx + AdSense being the most used ad network.  See below for more purchase channel insights of the top 500 desktop and video advertisers, along with September's top trends. 

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Topics: Top Advertisers

August's Top Digital Advertisers 2015

Jordan Kramer

Summer is officially over and as of today, so is Q3.  Read on for purchase channel insights and highlights from our recently released Top Advertisers Report for the month of August.

You can also download the free report here.

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Topics: Top Advertisers

July's Top Digital Advertisers

Jordan Kramer

July - the month of summer vacations, holidays, sunshine and... credit cards, beer & Skittles?  According to our top digital advertiser rankings for the month, the Financial Services category dominated again across both display and mobile while Food & Drink kept the top video category spot.  

Read on for purchase channel insights and highlights from the top advertisers for July and be sure to download the top 10 advertisers across desktop, mobile, and video here.

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Topics: Top Advertisers

June's Top Digital Advertisers

Jordan Kramer

For the month of June, we saw Capital One Financial Corporation fall from the #1 desktop and mobile spot compared to May's rankings as well as a new top video advertiser take the #1 spot from T-Mobile.  See purchase channel insights below for the top 500 desktop and top 500 video advertisers below and be sure to download all of June's top advertisers and direct advertisers here.

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Topics: Top Advertisers

April's Top Digital Advertisers

Jordan Kramer

Announcing April's top digital advertisers by impresssion volume across desktop, mobile* & pre-roll video (including YouTube & Hulu).  

Subscribe to our blog email updates on the right to be the first notified when May's top advertisers are available.  As of today, all Pathmatics customers are able to view top advertisers across desktop, mobile, video, tablet and content within our AdRoutes tool.  Additionally, customers can view top direct advertisers, top indirect advertisers, top creatives, and purchase channels broken down by advertising category amongst other features.  Don't believe us? Request your free demo now.

To download all of April's top advertisers including top direct advertisers, click here.

*iPhone & Android (Mobile Web)

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Topics: Top Advertisers

March's Top Digital Advertisers

Jordan Kramer

March data is officially in and we have the top digital advertisers by impresssion volume across desktop, mobile* & pre-roll video (including YouTube & Hulu).  

Verizon jumped up to #1 from last month on desktop and video, also closing out Q1 on top.  TurboTax decreased their overall impression share after leading mobile in January and February, leaving room for other contenders like Capital One and Merck.

To download all of March's top advertisers including top direct advertisers, click here.

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Topics: Top Advertisers

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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