Big Money - December's Top Direct Digital Advertisers (Desktop)

Sam Gansline

For most of us, Q4 and December in particular, is the holy grail of digital advertising months. CPG brands are all systems go, promoting new goods at unbeatable prices. Major telecom is endorsing themselves as best value, while buying tons of ad space for their 'offer ends today' deal.   Meanwhile, the finance sector is sitting in the weeds, with a historical understanding of high consumer spending, reminding anyone with a bank account or credit card that, 'its ok to spend this month, but if you do, use our services.'

Unlike any other advertising industry, the digital space has the ability to buy and sell ad space based on endless parameters and metrics; location, age, gender, income, HHI, time of day... and the list goes on. Because of this capability, major brands spend big money to advertise to their target customer on the web, and on the page of their choosing. Right person, right place, right time, right ad, in other words.

As advertisers become more sophisticated in their buying strategy many of them choose to deal directly with publishers, negotiating at high CPM's for control of pristine ad space in pursuit of valuable readership eyes. The brands below are the top direct advertisers* (desktop only) for December.

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Topics: Top Desktop Advertisers, Top Direct Advertisers

Top Direct Advertisers for October

Gabe Gottlieb

Announcing the Top Direct Advertisers for October across Desktop & Mobile:

 Top 10 Direct Desktop Advertisers

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Topics: Top Direct Advertisers

Top Direct Movers for September

Gabe Gottlieb

We recently announced the Top Direct Advertisers for September as a part of our new series of monthly reports covering the Top Advertisers.  Below is the August ranking of the Top 10 Direct Desktop & Mobile advertisers:

Direct Moves: Mobile
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Topics: Top Direct Advertisers

About Pathmatics

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to Brands, Agencies, Adtech, and Publishers.

Ad buyers use Pathmatics’ competitive ad intelligence to optimize their branding and advertising while outsmarting their competitors. Ad sellers use Pathmatics to increase revenue with data-informed prospecting and insight-driven proposals.

Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI, and other leading venture funds.

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