Spring Break season is officially here! While some of your friends and colleagues are already soaking up the sun, cruise lines are trying to reach those still on their computers, ready to click “Book Now” on any tropical adventure. Just this last week, on April 3rd,
top travel advertiser
Carnival Cruise Line released seventeen unique creatives across desktop, mobile, and video channels. The week prior, the brand upped their impression share on Wunderground (The Weather Company) by 2.3 times their thirty day average. Clearly, the travel advertiser is on a mission to sell out the remainder of their Spring and Summer cruises.
On the creative end, Carnival Cruise Line wants you to know that there is a cruise for everyone. From a family trip with grandma and the kids, to a mom-recharge, or a couple’s escape - they have creatives for all audiences. The brand has been focusing heavily on video advertising, consuming 63% of their digital budget over the last thirty days, to paint a picture of a relaxing adventure for anyone that comes across their ads. Read on for insights into Carnival’s creative strategy over the last thirty days, and download the latest brand report detailing their entire digital buying plan