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Why Top Brands Trust Pathmatics Data

May 15, 2018 10:50:02 AM

Pathmatics Digital Advertising

Leading brands like Dotdash (formerly About.com), Mindshare, YuMe, and many more rely on Pathmatics to inform its advertising strategy and monitor competitor activity.

One executive at a top global agency said, “It’s just like another competitive analysis tool we use, only 100 times easier to use and with more features that we love.” 

Aside from advertisers and agencies, publishers defer to Pathmatics to sell more advertising and provide better customer service. 

Even top media publications trust Pathmatics data to make a case. AdAge recently used Pathmatics to report on Facebook ad spending—post Cambridge Analytica scandal. Related, BuzzFeed News also leaned on our solution to investigate ad spend of a social welfare organization. 

So, you might be wondering, why do these industry leaders have such confidence in Pathmatics? 

It’s simple. We use patent-pending Pathsource technology to track digital advertising spend for thousands of brands in real-time. We dig into every detail for you, from geographic coverage, device type, and the actual creatives being used. And finally, our team is always innovating to keep up with the ever-evolving marketing and advertising space. 

Read on for more insight into why you can (and should) place your trust in Pathmatics data.

We Rely on Patent-Pending Pathsource Technology 

Our patent-pending Pathsource technology gives us a competitive edge. Using Pathsource, we are able to trace the path of an ad from the moment it’s placed to the time it’s served up on a page. Unlike other solutions, Pathsource looks at every step in the process—from publisher to advertiser. 

This is made possible through thousands of crawlers that visit publisher sites, and capture even the most complex processes. This information is input into a large data warehouse, which Pathmatics’ leverages to create actionable intelligence for customers.

You can read more about the technology here. 

We Offer a 360 Degree View of Your Data

Pathmatics Digital Advertising

Once we’ve mined the data, we ensure publishers, advertisers, and brands can view key data points in the most digestible way. If important variables are overlooked, data can easily be misinterpreted.

Below are vital details you can always expect to find within your Pathmatics portal.

  • Wide-ranging geographic coverage: Our solution covers major U.S. cities and all states plus Canada, UK, Australia and Germany.
  • All devices and formats: View ad performance across devices, including desktop, mobile, tablet, video, and social.
  • Real-time data: Tap into the most real-time, relevant brand updates spanning 40+ ad services, 10,000 publishers, 79,000 advertisers, and 90 million creatives in the U.S alone.

After all, we get that brands need the most comprehensive dataset possible to make the most intelligent, informed decisions. 

We Are Always Innovating 

The marketing technology landscape is evolving fast. In 2015, there were roughly 2,000 martech solutions; in 2018, there are almost 7,000 according to ChiefMartech.com! 

So, our team is constantly coming up with new ways to make Pathmatics more intuitive and more useful. Our latest product update: Pathmatics announced social ad intelligence, featuring Facebook, in December 2017. The new reporting includes Facebook ad intelligence for the U.S. We are currently hard at work incorporating data from other social networks too.

Bottom line: we are committed to staying multiple steps ahead, and to driving increased transparency in digital advertising. 

Interested in finding out how Pathmatics can advance your ad strategy? See how Pathmatics works here.

Topics: Why Pathmatics?

Ken Roberts

Written by Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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